Tuesday Jan 05, 2010

Social Media Week London - Feb 1-5th 2010

Hello, Social Media Week London Is Go

London Night Bus by doug88888Yes, hello, this is London calling. Excuse the Eurovision-style pun…in a foretaste of our preparations for the 2012 Olympics, things have started out slowly but are rapidly swinging into gear.

It’s going to be an exciting, busy, thought-provoking week’s worth of events, taking place 1st-5th Feb 2010, which will bring together the leading thinkers, organisers, movers and shakers across the social media spectrum for events including from panel sessions to networking events, breakfast briefings and more.

Building on the success of the first Social Media Week, which took place in New York last year, this time around there’s six cities across three continents taking part. There’s plenty of opportunities to get involved, whether organising an event, helping out on the day, spreading the word, providing a venue, sponsoring Social Media Week, but above all, we hope you’ll come along to the events themselves.

Chinwag, the lead organiser for Social Media Week London, is working with a group of fab advisors and Toby Daniels and the global team in New York. We’re pulling together what we hope will be a engaging and varied week of exploration into social media’s impact across business, media, the arts, politics, society and no doubt, other things we haven’t thought of yet.

We’ll be posting more news on this blog as well as through through Twitter and Facebook. Keep your eyes peeled and if you’d like to get involved, do get in touch.

MORE DETAILS HERE

Monday Dec 14, 2009

7 Twitter Dos and Don'ts Every Startup Should Know

Twitter is the prototypical social network, the name on everybody's tongue, and the core of a successful social media presence. Knowing how to build your following -- and avoid the potential pitfalls -- is key to turning your tweets into traffic.

If there is one secret to Twitter success, it's be yourself. It's also the one that far too many businesses miss, much to their detriment. There are a multitude of places where being your business is the best way to make a good impression, but Twitter isn't one of them. Twitter is a lot like a small town, and has to be treated as such.

Many businesses treat Twitter as just one more place to broadcast. Like a website, a newsletter, or an ad in the local newspaper, business owners think of Twitter as somewhere to get their message out to as many people as possible. Twitter users aren't like website visitors or newspaper readers -- they are using Twitter to network, not receive one-way messages. Failing to interact is surefire suicide for your Twitter presence.

So what should you do?

[Read More]

Cmypitch Live - Sun Startup Essentials Sponsored Event

London and Dublin last week. 70-plus investors, 14 companies pitching, €2.72m sought in Ireland. £2.5m sought in London. cmypitch Live bore witness to some excellent early stage businesses seeking finance.

From an expanding salad bar chain to an invention to reduce heating bills. And from eco-friendly scooters to an ambitious digital publishing proposition. There were some strong contenders for the hearts, minds, wallets and purses of the investors in the room.

There was also the small matter of dealing with the inquisition from our esteemed investor panels, tasked with coaxing out the key details and selecting their 'most investible' businesses on the nights. Each company had three minutes to make their case, followed by three minutes of questioning from what we'll call the 'Dragons' for simplicity's sake, and finally three minutes of open questions from the floor.

Hosting a One day investor ready course on the Friday followed by the investor pitching on the Monday works out brilliant for all the entrants and attendees, with the Sun Startup Essentials HQ full on both days with investors such as PROfounders Capital's Sean Seton-Rogers, Banner Corp chairman and angel investor Rod Banner, Octopus Ventures' Alliot Cole, Flutter.com founder and head of a £50m Rothschild family-backed fund Tim Levene, and ex-head of Associated Northcliffe Digital Andy Hart, who recently created £10m intellectual property-focused fund Kratos IP and Entrepreneurs from such companies as Bravenewtalent and icreateshoes, some great minds and money in one building.

It is a real credit to cmypitch how are educating entrepreneurs in becoming investor ready, thus they are then ready to pitch professionally and in a manner that suits the investment community, and they can really drill down into the companies and make a quick decision as by being educated the startups give the investor all the information required in a concise and focused manner. If you haven't been to a cmypitch event, you must attend the investor ready one day course, and sign up quickly for the next one as we had to increase the space required for the last one !!!!

This is the type of activity the Sun Startup Essentials EMEA team helps support, promote and attend in order to keep the UK startup scene moving, thriving and funded, so if you want to know more about what happened on the day and who won, then go to the STORY HERE

 If you want to attend or be part of this next year, then sign up to SSE at http://sun.com/startups NOW

Wednesday Dec 02, 2009

Sproutup London Event


Event Details:


Date: Tuesday, December 8th 2009
Time: 6pm-9pm
Place:  Waterpoet Pub, London, England. Map here.
Cost: £15 - includes a copy of GaryVee's book, Crush It!
\*We are providing a limited number of media passes - to inquire please e-mail erin@sprouter.com.

Tickets here now

Event Format: Guest speaker & Networking

Sprout Up is an event for forward-thinking London area entrepreneurs to gather and mind-meld. A great chance for startups around the city to get friendly, discuss current trends, and network in a casual, open, and focused setting. Attendees will walk away with new insights, new connections and actionable ideas for their businesses.


Featuring charismatic entrepreneur, Gary Vaynerchuk, Sprout Up London is the official UK launch of his new book, Crush It!

Featured Speaker:

 


Gary Vaynerchuk, Author Crush it!

About Gary

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”

In addition to the Web 2.0 keynote, Gary’s remarks on personal branding, social media, and business atFOWA, Strategic Profits, and South By Southwest occasioned praise from established web denizens including Kathy Sierra and earned the admiration of countless bloggers and aspiring entrepreneurs.

Gary’s landmark seven-figure book deal with Harper Studio was featured in The Wall Street Journal

About Sprouter


Sprouter facilitates networking and collaboration between entrepreneurs globally. Providing a platform for users to connect with other innovators, entrepreneurs can expand their networks as well as discover and join events in their local areas, start discussions and follow topics of relevance to their business.

Tuesday Dec 01, 2009

The Difference Engine - Early Stage Funding

The Difference Engine is a full time 16 week acceleration programme which combines investment capital of £20,000 (for 8% of the business) with mentoring, support and office accommodation with various other services provided by our partners.

At the conclusion of the programme the businesses will be expected to be investor ready, and will have to present their businesses and products to a group of venture capitalists and angel investors at a demo day.  The first programme will commence in February 2010 and will be run from Boho One located in Middlesbrough.

The Difference Engine is comparable to Y Combinator (Silicon Valley), TechStars (Boulder, Colorado & Boston, Massachusetts) and Seedcamp (London). Outside of London, this will be the first major acceleration programme to be set up in Europe, and clearly demonstrates our ambition to help aspiring digital entrepreneurs.

[Read More]

Tuesday Nov 24, 2009

UK Networking Events - Hermione shows us the way

This is a posting by Hermione way, from Techfluff.TV one of Sun's Startup Essentials Partners

A comprehensive networking list for any startup, that can help determine where to focus your networking time and energy.

Organizations:

Microsoft Bizpark: A program that provides Software, Support and Visibility for Software Startups. In the UK, Bindi Karia is the woman you want to speak to.

Sun Microsystems: Get discounted servers, open source and discounted software free technical expertise and more, free to join and the man you’re after, the man with the most colorful shirts in London is Stewart Townsend.

SeedCamp:  At Seedcamp, they believe Europe has the talent, the role models, and the capital founders needed to succeed.  Reshma Sohoni is  CEO and here is the Seedcamp twitter account.

[Read More]

Monday Nov 23, 2009

Seven Ways to Get Your Startup Noticed by the Media

When you officially launch your startup and send out a flurry of press releases, the silence can be deafening while you wait for the phone to ring and reporters to call you. Here are some tips to improve your chances of getting noticed by the media.


1) Make sure your press release stands out, but don't overdo it. A clear, concise, and brief press release that gets your message across without a lot of excess verbiage[Read More]

Friday Nov 13, 2009

Marketing Masterclass - The Slides and feedback

What an evening of discussion and education on Brand, Michael Bayler gave an amazingly energetic hours talk on brand and how important it is to be clear about your brand strategy before you do anything else.  The video of this event will be available in a few weeks time and thus all Sun Startup Essential members who couldn't make the event can watch the material and gain an insight into this wonderful evening.[Read More]

Wednesday Nov 11, 2009

Guest Post - Jeremy Kay's view on the Greg Dyke Breakfast Briefing.

Jez Kay is Owner of NowHouse, a digital video and sound production company based in London. He helps businesses inject personality into their brands through vision, soundtracks and the occasional song and dance. Greg Dyke's talk early on the 22nd October at Sun Start-Essentials HQ, as a guest speaker of Federation 100 was engaging, illuminating, mischevious and all-in-all pretty inspiring.

[Read More]

FREE EVENT - Learn how to get the best out of Java & What's coming next!

[Read More]

The Sixty-Second Startup Digest

Busy entrepreneurs need to stay on top of all the latest startup information, but who has the time? Here's a look at what went on around blogosphere and in the news this week, in case you missed it.[Read More]

Tuesday Nov 03, 2009

I so can't wait for this - Join us at #140conf London - 17 Nov at O2 Indigo


Do you want to know where I will be on November 17th, Im going to be at the O2 Indigo, not hanging out trying to get signatures of the latest bands but at the #140conf London event, more details below but with Stephen Fry on the bill its going to be a fantastic day and if you want to attend as a Sun Startup Essential member you get 40% discount. Yep 40%....

The 140 Characters Conference: London will be taking place on 17 November at the O2 Indigo.

The schedule for #140conf: London offers 50+ speakers in 27 fast sessions during the course of just one day.

At the #140conf events, we look at twitter as a platform and as a language we speak. In London we will be exploring the effects of the real-time Internet on Business. Overall we will be exploring the systemic effects the worldwide adoption twitter is having on business.

Some of the topics we will cover at #140conf London include: Racism as a Resource; Sky News: Twitter, Reputation and #iranelection; twitter and Brands, twitter and Education, twitter and Media, twitter and Small Business, twitter and Sports, twitter and The Police, twitter and TV, twitter and Music.

Please review the videos from the NYC event to get a feel of the pace of the event and the content shared

It is our intention to provide a platform for as many people as possible to share their thoughts and engage in conversation with the attending delegates. You will find individual talks set to: 10 minutes; “Featured talks” 15 and 20 minutes and the various panel discussions are set for 15 and 20 minutes.

Speakers include special guest Stephen Fry (@stephenfry) together with:

Alex Bellinger (@alexbellinger) - Journalist; Founder, SmallBizPod
Andrew Davis (@andrew_davis)
Andrew Keen (@ajkeen) - Author, Cult of The Amateur: How the Internet is Killing our Culture
Babs Rangaiah (@babs26) - Vice President, Global Comms Planning, Unilever
Becky McCray (@BeckyMcCray) - Founder, Small Biz Survival
Boyd Hilton (@boydhilton) - TV Editor for Heat Magazine
Chris Brogan (@chrisbrogan) - President, New Marketing Labs
Ciaran Norris (@ciaranj) - Director Invention/SocialMedia8
David White (@daveowhite) - Chair
Dean Landsman (@DeanLand)
Digital Maverick (@digitalmaverick) - Learning technologist, Moodle evangelist
Ebony Rhiney-James (@EbonyRJ) - Digital Marketing Manager at Warner Music Group
Federico Grosso (@federicogrosso)
Gerd Leonhard (@gleonhard) - Media Futurist, Author, Blogger
Heather Gorringe (@wiggled) - Founder, Wiggly Wigglers
James Poulter (@jamespoulter) - Digital Strategist for Ogilvy PR
Jeff Pulver (@jeffpulver), twitter investor, creator of #140conf
Jeffrey Hayzlett (@JeffreyHayzlett) - CMO, Kodak
Jonathan Almond (@jonalmond)
Josie Fraser (@josiefraser) - Social & Educational Technologist
Kathleen Hessert (@kathleenhessert) - CEO, Sports Media Challenge
Kyra Gaunt, Ph.D. (@kyraocity) - Associate Professor of Music and Anthropology, Baruch College-CUNY, writer, blogger
Lauri Stevens (@lawscomm)
Manny Norte (@mannynorte) - Kiss FM
Marsha Collier (@MarshaCollier) - Author, Ebay for Dummies; Radio Host
Maz Nadjm (@Mazi) - Responsible for social networking at Sky Television, sky.com
Nick Halstead (@nickhalstead) - CEO, TweetMeme
Nick Keane (@nickkeane)
Pamela O'Hara (@pmohara) - Co-founder, Batch Blue
Peter Gregson (@petergregson) - Cellist and Co-founder of the Production Company Coffeeloop
Ray Paul (@raypaulbbc) - Executive Producer for Weekend Programs at BBC Radio 1
Roberto Bonanzinga (@Bonanzinga) - Balderton Capital
Saul Klein (@cape) - Index Ventures
Sean Seton-Rogers (@setonrog) - PROfounders Capital
Sherry J. Bitting (@SJBRules) - Co-founder and Marketing Director, Parlour Magazine
Shirley Williams (@shirleyearley)
Stephen Fry (@stephenfry)
Steve Saul (@stephensaul) - Social media/blogger for Simon Cowell's X-Factor
Sue Black (@Dr_Black)
Tal Givoly (@givoly) - Chief Scientist, Amdocs
Tim Bradshaw (@tim) - Digital media correspondent, Financial Times
Vikki Chowney (@vikkichowney) - Editor of Reputation Online, Centau Media

The take aways from this event will provide the attending delegates knowledge, perspectives and insights to the next wave of effects twitter and the real-tme internet will have on business.

As Sun Startup Essentials is a friend of Jeffs we have a lovely discount for you, save 40% on a Delegate Ticket up until 15 November or until tickets last. 

Click here to register:

Get the tickets quickly as this will be a sell out shortly.

Monday Nov 02, 2009

Sun Startup Essentials - Breakfast Briefing


...The CRASH you haven't seen yet...

This time we go behind the scenes of the worst financial calamity that flooded our TV screens last Christmas...


What lessons have we learned? 

What do you do when your whole world has SUDDENLY collapsed, the rug has been pulled out from under you, the regulators are circling and the media spotlight is focused on you?

We are doing business in unpredictable times - impacted by the collapse of the financial systems.  And experts are predicting another down surge...

How do you lead your team, your employees, shareholders and family who are all looking to you for inspiration?

As we get closer to the 1st anniversary of one of the darkest winters the finance markets had ever seen, we bring to you our next breakfast...[Read More]

Wednesday Oct 28, 2009

How to Pitch a Potential Investor

Scary. Nerve-wracking. Exciting. Game changing. There are several ways to describe what it's like to pitch to a venture capitalist (VC) or angel investor, but boring typically isn't one of them. Considering the possibilities that go along with an large influx of cash, the experience of pitching a VC is both invigorating and anxiety-ridden at the same time. Here are six ways to make the job a little easier.[Read More]

Tuesday Oct 20, 2009

Sun Startup Essentials Masterclass - 12 November

[insert header]
STARTUP ESSENTIALS sun.com/startups - Marketing - SSE Startup Masterclass
Thursday 15th October Time 6pm til 20:30

Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.

The key point is you can’t have a strategy without a clear objective. Restating a goal is not strategy, execution is not strategy, and tactics are not strategy. This masterclass will demonstrate why a strategic approach to brand management can play a crucial role in defining a strong, winning identity for your company.

What does this mean ?

When you're talking to investors, you'll be able to clearly articulate who your market is, describe how talking and listening to your customers will better equip you to target your audience and take your message out, in these tough economic times.
Register Now
Why should I attend this masterclass?
Because you will learn to define:
what business are we REALLY in?
in that context, what's our positioning?
who are our key stakeholders? Which are most important at this stage?
can we crisply define and communicate the compelling value we offer?
what are our core and secondary value propositions?
having established all the above, are we able - in plain language and briefly - to communicate our differentiated and powerful branding to clients, partners, media and investors?
Register Now
Hear from Michael Bayler, a senior consultant and published author, specialising in consumer-led marketing and innovation. Mike has a wealth of experience speaking on current issues such as post-Internet brand strategy, consumer culture, digital marketing, and branded entertainment. Having advised some of the world’s leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, Bacardi Global Brands, Sky, BT, Sony BMG, Sony ATV, Ogilvy & Mather, Robbie Williams, Dido and Simon Cowell, Mike know's his stuff!

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Connecting the Startup Essentials community with all the events, information and resources required for them to grow and scale.

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