Friday Aug 28, 2009

Venture Capitalists Investing in iPhone Focused Startups Report

White Paper

Startups whose business and business model are predicated on the iPhone have quickly garnered over $100M of investment. What types of companies are getting funded and what does this mean for the future?

This report takes a deeper look at these investments with a focus on what startups are receiving money, which investors are supplying funds, the amounts of these investments, as well as other interesting trends/statistics that may have implications for the future in this space and/or be helpful to investors or app developers hoping to understand what has gone on to-date.

This report if brought to you by ChubbyBrain and Sun Startup Essentials.


Sun MySQL Enterprise and Startup Essentials Program Help Web 2.0 Leader Manage 85% Month-on-Month Growth

Sun MySQL Enterprise and Startup Essentials Program Help Web 2.0 Leader Manage 85% Month-on-Month Growth

TweetMeme, a social media company with 10 employees, aggregates links posted on Twitter and calculates which ones are the most popular. These links are organized into categories and subcategories so that visitors to the TweetMeme site can easily find the stories that interest them most. If they want, visitors can “retweet” a story via their own Twitter account, further increasing that story’s popularity. TweetMeme serves over 1.6 billion retweet buttons every month.

Customer Challenges

  • Manage month-on-month growth of 85%
  • Optimize technology performance without scheduling downtime
  • Minimize operational costs
  • Protect valuable data from unauthorized access


By migrating to MySQL Enterprise running on Sun hardware, TweetMeme can manage rapid growth safe in the knowledge that the system will deliver near 100% availability and keep maintenance costs to a minimum. The company also enrolled in the Sun Startup Essentials program, which offers favorable hardware pricing and ensures that the business has the expertise and support it needs to succeed.

Business Results

  • Delivered near 100% availability
  • Supported exponential growth in unique visitors
  • Kept maintenance costs to a minimum
  • Reduced dependency on in-house technical resources
  • Protected company data

Refer A Startup - Want to win a weekend away at the Marriot and get some Firebox vouchers for helping your friends

Sun Startup Essentials - Refer-A-Startup
Sun Startup Essentials - Refer-A-Startup
  • Do you know any Startup companies who are looking to purchase IT hardware/storage, MySQL or training?
  • Do you want to make sure they get the best deal and work with a large global vendor who can help them get off the ground running?
  • Would you like to be rewarded for your great advice, when they place their first order?

Yes? Then Refer-A-Startup is the promotion for you...

Deep Discounts


What do I have to do?

  • Get your Startup friend, customer or associate to sign up for Sun Startup Essentials programme, to benefit from heavily discounted IT hardware/storage (x86 servers from £260), MySQL licences or Java/Web Development Training and more
  • In the 'Refer ID' field, ask them to enter your email address.
Sun Startup Essentials
  What's it worth?
Once they spend £500 or above in one order from Sun Startup Essentials, you will receive a Firebox voucher up to £100!\*
  !Plus a December prize draw for all referrers & referral companies, to win a weekend at a luxury Marriott Hotel!
Hotel voucher would make an excellent Christmas pressie!
Sponsored by Weboo.Biz
Weboo logo
  It's as easy as that! See what nifty, technology, gadgets, games etc you can by from Firebox...
  If you have any questions or feedback, please send a message to Stewart.Townsend@Sun.COM

Thank you
Sun Microsystems
Sun Startup Essentials

\* Terms & conditions

The promotion is for one voucher per new customer, not per order;
A referral into the SSE programme who places multiple orders, will not result in multiple vouchers.
Refer ten new companies/people, who all place orders over £500, will equal ten vouchers.
The voucher value depends on their purchase;
Orders for Rack Servers/Workstations, Software, Training = £50 voucher. Orders including any Storage 7000 range = £100
This promotion is only applicable to EMEA, but limited to sterling and dollar vouchers.
Referrals can only be for companies in countries where Sun Startup Essential programme exists.
Hotel voucher covers accommodation only and no other expenses.
Prize draw will take place on 3rd December 2009.

Referrals to the SSE promgramme will need to fit the following criteria to apply:

- have been in business for 6 years or less
- have a maximum of 150 employees, including any affiliates
- be based in a country where the Sun Startup Essentials Programme is available
- have a verifiable company presence (company name, street address [no post office boxes allowed], etc.)

© 2009 Sun Microsystems, Inc. All rights reserved. For information on Sun's trademarks see:

Thursday Aug 27, 2009

Friends of #140conf London Cocktail Party

Special thanks to Sun Startup Essentials who is our event sponsor. The event offers a chance to catch up with #140conf creator and casting director Jeff Keni Pulver. Jeff will be giving a talk about "The State of NOW" and will moderate the discussion. While attending the cocktail party, you might want to take a moment and pitch him on why you should be a "Character" and/or speaker at his upcoming #140conf London event on November 17th.


Sun Microsystems Ltd. / Regis House
45 King William Street
London, UK EC4R 9AN

6.00 PM till late

Seedcamp Week London - Sun Startup Essentials Sponsor

Seedcamp Week 2009

Seedcamp Week 2009 will be held in central London on 21-25th September 2009.

We will be keeping this page up to date with information, updates, videos and pictures in the runup to and during Seedcamp. For a more up to date stream of our activity check out our blog and twitter. You can also check out key Seedcamp Week dates here.

To give you an idea of what to expect, here are the highlights from 2008.

Sun Startup Essentials is a sponsor and mentor for the third year running of this event, hope to see you all there.

Sun Startup Essentials MEMBERS Webinars - Series starts in September - Delivered by the A-Team

If you have a problem, if no one else can help, and if you can find them, maybe you can hire... The A-Team.

Join the Sun Startup Essentials A-Team to hear about Scaling your Architecture, ask questions directly to the team and see if all of them will get on a plane :-)

Join us for a new series of free webinars open only to program members. This will be your chance to ask live questions directly to our Web Scale Architects.

The Scalable Architecture Series will take place on Wednesday, September 2, plus September 16, and September 30, 8:00 am PDT / 11:00 pm EDT / 4:00 pm UK / 5:00 pm Central Europe / 8:30 pm India (Delhi). Can't make the live event? No worries. Sign up anyway and we'll send you a link to the replay after the event.

Each webinar will focus on:

An Introduction To Scalable Web Architectures, Part 1 (30 min) – September 2, 2009

• A high level approach to scalability that helps you save time
• How scalability applies to a generic Web 2.0 architecture
• Options to process more requests on your website when traffic increases
• Increasing computing power and opting for vertical vs. horizontal scalability

An Introduction To Scalable Web Architectures, Part 2 (30 min) – September 16, 2009

• Load balancing
• Caching: why and how?
• Database scalability (replication, MySQL Cluster)
• Impact of scalability on your application

An Introduction To Scalable Web Architectures, Part 3 (30 min) – September 30, 2009

• Key requirements for a web application storage
• Value of ZFS in a web architecture
• How to increase I/O performance and still improve data reliability
• Backing up large amounts of MySQL data

Members, you'll receive an email notification to register soon.

Not a MEMBER ? JOIN HERE, its FREE and gives you access to VCs, Networking, Events, FREE Training, PR, and the A-TEAM

Once you signed up, please contact us and we'll send you the registration link for the webinar.

Wednesday Aug 26, 2009

Join Disco Stew and his funky crew

So you are going to Future of Web Apps and wanted to know where to meet all the coolest people, hang out and chill in between sessions, talk to like minded people on technology and business ?

Well come down to the Sun Startup Essentials room and make the most of all the great things we have to offer:

\*\* Win a Weekend for two at a Marriot Hotel - courtesy of

\*\*Audioboo will be doing live Boos from the room, so come and give your views of FOWA live

\*\*Tweetmeme team will be there, with the FOWA and Sun Startup Essentials Channel with all the live tweets and feeds.

\*\*James Proud from Giglocator will be around, giving a Uni session talk and discussing his new startup, at the old age of 18 !!!

\*\*Best Before will be unveiling a new product, enabling mixing of video and audio through a touchscreen - this is lots of fun and so cool.

\*\*Wii Guitar Hero - be the best and win a prize....

\*\*Special presents to help get you through the day.

So lots going on, lots to do and see, come and meet the Sun Startup Essentials team, MySQL guys and hear how we help startups all over the globe reach their dreams.

Wednesday Aug 12, 2009

Are VCs Investing in Twitter Focused Business Models?

White Paper

So far $23.3 Million Has Flown to Twitter Based Startups. Is This Just the Beginning of the Twitter-based Second Economy? What is to come? Twitter, the well funded startup, has amassed $55 million from various angels and VCs, and $23.27 million has flown to 11 Twitter-based startups from a variety of angel investors and venture capital firms.

This report takes a look at the investment activity with startups whose core functionality/capability is centered on Twitter to understand the types of Twitter-related startups being funded, the amounts of funding, the investors backing them, as well as overall trends and implications for such startups going forward.

To download this FULL REPORT go HERE now.

Clearance Stock - So mad prices, its just mad.....totally mad.

[Read More]

Monday Aug 10, 2009

Check out this Sun Startup Essentials video posted via Zooppa

Wednesday Aug 05, 2009

ChubbyBrain - partnership announcement

ChubbyBrain (, a unit of CB Information Services (CBIS), is an NYC-based information services platform tracking venture capital, angel investor, incubator and university entrepreneurship activity.  It is the largest startup database on the web with 25,000+ startup profiles and 3100+ investor profiles.  CBIS is making access to information about the innovation economy more transparent and is building data-driven tools, analytics and research for entrepreneurs, startups and investors. ChubbyBrain is CBIS' first offering.

Sun Startup Essentials has partnered with ChubbyBrain to help give the startup community information on topics of interesting using the vast repository of data that CB has collected and has access to, the first document  "Are Venture  Capitalists  Investing in  Twitter Focused Business Models? " will be available for download shortly, and another following soon after looking at iPhone application investments. Moving forward we will look to provide and support more information for the EMEA community of startups, and aim to produce some specific reports concentrating on that region, hot spots for growth and trends in the different areas.

If you are already an SSE member, you will receive a link in the next week to download the document whilst if you aren't then sign up here now at Sun Startup Essentials to receive this and other beneficial whitepapers, reports and FREE webinars as well.

Summer Loving and Summer party - 27th August organised by the most active startup supporters in the industry

So we have a summer party organised between the most active supporters of the startup community in the UK we are ready to let our hair down and have a good time.

Microsoft Bizspark
Sun Startup Essentials

It is being held on the evening of 27 August, at Firehouse, where we have exclusive use of the main bar and the nightclub for the entire evening. We've got a great budget as a result of the fantastic support we've had from all the sponsors, so there will be plenty to eat and drink - and not just beer and pizza!

We are charging a nominal entry fee of £5 - all proceeds of which will go to charity.

In order to get your tickets you need to go to and enter the password sent you as an SSE member in the email from Stewart Townsend, this is an invite only event.

Friday Jul 31, 2009


London - 17th September 13.00 - 20.00 REGISTER HERE

What is TEDxTuttle

TEDx is a program of local, self organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group.

The Tuttle Club is an anarchic collection of self organising people who like nothing better than to spark deep discussions and connections in small groups

What better than to mash the two up? Thus, TEDxTuttle has been organised by members of London’s Tuttle Club to combine  TED videos, some live speakers, and some Good Old Tuttling - coffee, conversation and connections - for an afternoon and evening of education, information, entertainment - and fun.

Tomorrow's World

The theme of the conference is "Tomorrow's World" and the plan (as such) is to look at 3 emerging aspects - Technology, Ecosystems and Social Systems. But, being Tuttle, anything could change...

Sponsored by Sun Startup Essentials 

Thursday Jul 30, 2009

Sun Startup Essentials at Twiistup VI

Connecting people from technology, media, & entertainment. July 30 & 31.

The event features an eclectic stage agenda representing leading innovators and 10 startups chosen to ‘showoff’ their products & services to influential bloggers, fellow tech-heads, investors, the media and those interested in learning about what’s hot in tech.

Unlike traditional conferences, Twiistup mixes it up with tunes, video, beverages, swag and the unexpected.

Jason Calacanis, Brooke Burke, Brian Solis, Chamillionaire, Dave McClure, Taryn Southern, and many others.

Stay tuned for the next installment of 

Monday Jul 27, 2009


Getting quickly and easily from A to B has become indispensable in today’s mobile world. However, travel planning is often time-consuming, tedious and does rarely pay attention to CO2 emissions. routeRANK chairman Jochen Mundiger decided to address this problem and his start-up now offers an innovative solution for travel planning.

With the routeRANK travel search engine, people do no longer have to search individually on a multitude of websites and compare different flight, train or car journeys in order to find the best route. They can simply type in their departure/destination location and the date and, in a single search, routeRANK finds and ranks the best possible travel routes by integrating rail, road and air connections from multiple stations and airports in their locations. Users can sort these results according to their priorities such as price, travel time and CO2 emissions.

Once people have found their ideal travel route, they can book their tickets directly with the corresponding travel providers by following the link “Buy tickets”.

routeRANK also helps users with finding a hotel in big European cities. A click on “Find your hotel in…” directly leads to the hotel search on

However, routeRANK does not only help people with finding the best travel route more quickly and easily, but also addresses the need to reduce CO2 emissions. People are often not aware of the amount of CO2 emissions they produce through their journeys. Therefore, for each connection found, the Swiss start-up’s web application calculates CO2 emissions and makes environmentally conscious travel possible.

The current focus is on European travel; however airports and flight connections outside Europe are already integrated into the platform.

For an example, click here for the website of search results for a trip from Bern to Berlin:

In addition to this public version on, routeRANK also offers custom developed versions of its software to corporate customers and organizations, for their internal use or use on their own website, with applications in both travel and logistics. For example, see the Travel Helper developed for the World Wide Fund for Nature (WWF), and the Nokia Green Explorer at:

The B2B versions differ from the public version regarding the features the client wishes to integrate. The WWF Travel Helper does for example not show the prices of journeys, but focuses on CO2 emissions and lets people offset their carbon footprint.

We hope routeRANK will make travel planning easier and help to reduce CO2 emissions.


Connecting the Startup Essentials community with all the events, information and resources required for them to grow and scale.


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