Monday Oct 19, 2009

Congrats Global Geeks!

Congratulations to the 4 winners of the North of England "stimulus package". Visuvi, LinkedNow, Chyngles, and Hear Planet will receive free airline tickets to the UK, marketing help, free office space for one year, and introduction to investors in Northern England. Way to go!!

Visuvi is an visual-based search engine with patent pending technology in content-based image recognition. Visuvi's search engine examines the content and patterns within an image, categorizes that information via mathematical indexing and delivers search results of images with similar characteristics. Visuvi's analysis is entirely machine generated examining the content of the image itself and does not rely on text. More

LinkedNow is a social networking platform for working professionals and has two main goals. First to help find, review and talk about what's great - and not so great - about current and past employers. Secondly, LinkedNow wants to enable best ways of looking for a new job online. Very handy! More

Chyngle is a B2B mobile application platform which enables any venue to create a branded, custom mobile application to enhance the customer experience during events, increase venue and vendor revenue and communicate directly to attendees through their own interactive in-pocket marketing channel. Chyngle works with stadiums, malls, airports, theme parks, schools, resorts, hotels, cruise ships, casinos, conferences, etc. More

HearPlanet is a mobile audio discovery guide - it's like having a professional tour guide providing coverage for hundreds of locations, with additional enhanced content added daily. It also offers a geolocation device to discover instant info on things that are nearby. More


Friday Oct 16, 2009

Changing the Way You Look at Storage - Free Startup Webinar

Join our rock star, Angelo Rajadurai, in this free webinar that will focus on ZFS. ZFS is a new kind of file storage subsystem that provides simple administration, transactional semantics, end-to-end data integrity, and immense scalability. ZFS is not an incremental improvement to existing technology; it is a fundamentally new approach to data management. ZFS also combines, Disks, DRAM and Flash into one storage subsystem easily providing the best overall price performance for storage. Come learn about ZFS and its benefits. See a demo of how easy it is to use and administrate. Hear from a startup on their experience with ZFS.

Date: Wednesday, October 21, 2009
Time: 8:00 am PDT / 11:00 am EDT / 4:00 pm UK / 5:00 pm CEST / 8:30 pm India (New Delhi) (check timezone)
Speaker: Angelo Rajadurai, Sr. Technical Evangelist, Sun Startup Essentials

Register Now

Thursday Oct 15, 2009

Startups of the Day: Geeks Going Global

Instead of having the "startup of the day" spotlighting one startup, we'll have the "startups" (plural) of the day as a lot of startups shined yesterday at our Menlo Park campus when they pitched their products to North England. The 3-4 winners of the "stimulus package" to set up shop in Northern England will be announced soon. In the meanwhile, here's a synopsis of all the cool companies. 

[Read More]

Tuesday Oct 13, 2009

Startups Going Global Event

This event is going to rock the Sun campus in Menlo Park tomorrow. A number of startups will be pitching to investors for a chance to win a "boost package" from North England (funding, PR, free office space, etc.) to launch their business in the UK. Both the pitching startups and presenters are top notch - with most companies having very nice products already in the market.

Program Schedule
12:00PM Lunch
12:30PM Gareth Lewis, Opening Remarks & Geeks Going Global Program
12:40PM Juan Carlos Soto, Sun Microsystems, Global Reach of Sun Startup Essentials
12:50PM Steve Smith, Financing Globally
1:00PM Startup Pitches & Demos
1:55PM Success in Global Entrepreneurship - Richard Irving (Partner: Pond Ventures - The Transitive Story)
2:05PM Startup Pitches & Demos
3:00PM Success in Global Entrepreneurship – Chris Wade (CEO Shozu – The Shozu Story)
3:15PM Success in Global Entrepreneurship – Suranga Chandratillake (CEO Blinkx– The Blinkx Story)
3:30PM Networking

Tuesday Oct 06, 2009

"Startups Going Global Package" Special Event

Looking for a boost to expand to the European and/or Asian markets?

Pitch your startup company on October 14th to global VCs, and the North of England Investment Agency will pay for your trip to the UK to help you connect with partners, vendors and VCs based in the UK. This package is worth over $30k!  

The package will be available to 3-4 companies that prove to be successful through The North of England program. This event is hosted by North of England.

Not ready to pitch yet? There's room for a few observers that want to learn and network. 

Date: Wednesday, October 14
Time: 12 noon - 3:00 pm
Sun Microsystems Menlo Park campus, Building 15 / Executive Briefing Center

Please RSVP via email by Friday, October 9th.

12:00PM Lunch 

12:30PM Opening Remarks

12:40PM Juan Carlos Soto, Sun Microsystems, Global Reach of Sun Startup Essentials

12:50PM Steve Smith, Finacing Globally in Hard Times

1:00PM Startup Pitches & Demos

1:30PM Success in Global Entrepreneurship, Speaking Company & Questions (CEO Blinkx)

1:45PM Startup Pitches & Demos 

2:15PM Success in Global Entrepreneurship, Speaking Company & Questions (speaker TBC)

2:30PM Networking (3:00PM Close)

Monday Oct 05, 2009

Helping Entrepreneurs Around the World 24x7

We've known SVASE for a long time and recently met with the SVASE team to learn more about their organization and all the great resources they offer entrepreneurs. 

Founded in 1995 by entrepreneurs, for entrepreneurs, SVASE, the Silicon Valley Association of Startup Entrepreneurs, is the largest and fastest growing nonprofit association in Northern California dedicated exclusively to empowering early stage entrepreneurs across all technology and life science sectors to build successful companies. As one measure of success, SVASE members raised over $76MM last year by leveraging SVASE events and contacts.

SVASE hosts 10-12 events each month, featuring VCs, Angels and veteran Entrepreneurs as guest speakers, and attended annually by over 6,000 entrepreneurs, VCs, bloggers and press, and our events newsletter is requested by over 10,000 entrepreneurs and executives each week (sign up).  With our web-based services, including 24 Hour Networking, the online SVASE Yellow Pages, the keyword searchable VC Database and Jobs in Funded Startups database, and our links to VC Experts, plus blogs from AlwaysOn and Guy Kawasaki, SVASE is able to help entrepreneurs around the clock and around the world. For further information on how SVASE can empower your startups, go to

Tuesday Sep 29, 2009

Startup of the Day: Micello

Congratulations Micello team for your launch at DEMOfall 09 last week!

At DEMOfall 09 in San Diego, CA, Sun Startup Essentials member Micello showcased how to navigate "inside" places with an iPhone. Watch the video.

Micello has built a database of maps of places people go to shopping malls, college campuses, convention centers etc, and allows users to access, navigate and explore those places using their mobile phones. Unlike, its competitors, Micello keeps its own database of place of interest rather than relying on satellite-based map systems. In addition, by integrating social networking services into the application, Micello brings together all the activity happening inside a building where people gather.

The Micello application is free for end users and can be downloaded from Apple’s AppStore. The application will be available on Blackberry OS, Android, WebOS in the coming months. Micello’s Facebook application is also coming soon.

Micello received glowing reports from the press. Below is only a sample.

Monday Sep 28, 2009

FountainBlue's Virtual Worlds Annual Conference

Last Friday, FountainBlue held its annual conference with industry players spanning from startups to enterprises with panels and presentations covering virtual world applications for gaming, educational, healthcare, and overall collaborative environment. The event brought together multiple players in the space including Comast, Sony, Sun, and of course startups like Masher Media, ISO Interactive, KohdSpace, among a few.

There are multiple technologies involved in building the virtual world applications. Unity is often a preferred choice for 3D game development, Java is often in the list for programming languages, and for deployment Darkstar is used for massively scaled multi-player networking layer. Sun's Project Wonderland demo was focused on how to use open-source toolkit for creating collaborative 3D virtual world, and here is how it looks.

Sun Startup Essentials presentation in Project Wonderland virtual world

Thursday Sep 24, 2009

Free Webinar: Cloud Computing 101

Cloud computing has become an umbrella term for utility computing, grid computing, and on-demand application delivery and as such, it covers a broad range of options for both IT consumers and providers. But what problems does it solve and how does it benefit startups and developers?

Join us for this live webinar!

This webinar will cover:

  • Different approaches to cloud computing 
  • Cloud computing's primary technology drivers 
  • How cloud computing changes application delivery 
  • How to evaluate a cloud computing provider for your startup 

Date: Wednesday, October 7, 2009 
Time: 10:00 am PDT / 1:00 pm EDT / 19:00 Central Europe (check my timezone)
Duration: 1 hour
Presenter: Lew Tucker, CTO, Sun Cloud Computing 

Unable to join the live event? Register anyway and we'll send you the link to the recorded session.

Monday Sep 21, 2009

Getting First Customers & Building a Sales Organization - Recorded Webcast

Live Webcast & local event from SSVN- Getting First Customers and Building a Sales Organization

Click here to view the recorded webcast

The program features Naeem Zafar, who successfully launched six startups, is a member of the faculty of Haas Business School at the University of California, Berkeley, and has extensive experience in mentoring and coaching entrepreneurs.

• Starting time of the webcast: Wednesday, September 23, 7:00 PM (19:00 hours) Pacific Daylight Time. 
• Duration - 1 hour, plus.
• Sponsors - Silicon Valley SSVN chapter and Sun Startup Essentials. 
For people who can attend in person, please register (2 days in advance) via The Startups & Societal Ventures Network / Silicon Valley page.

Wednesday Sep 16, 2009

Startup of the Day: ViVu

ViVu has built a participative event platform for creating interactive video events ranging from small web conferences to large webinars.  It's similar to Webex, but with the added interactive video capabilities.

The video service is hosted in the cloud and delivered as “interactive Video-As-Service”. The backend infrastructure is enterprise-grade and leverages Java EE extensively for all of the modules and web services. By laying these modules on the latest streaming technologies (Flash Media for instance), ViVu is able to achieve a flexible architecture that can truly scale to tens of thousands of participants.

ViVu interface on the client-side comes as a very intuitive browser-based application and requires no client installation as it leverages both Flash and Java extensively. By complementing a patented Flash GUI with high power Java applets, ViVu is able to deliver many features, such as desktop sharing, high quality encoding, etc. right out of the browser across multiple platforms.


Wednesday Sep 02, 2009

Hot! Hot! Hot! Bay Area Seminar: Lessons Learned During 6 Startups

Join us at the latest FREE SSVN Meetup, Getting Your First Few Customers and Building Your Sales Organization, where this session will provide five golden rules for entrepreneurs to jumpstart their sales and two common mistakes that can be deadly. The sales process starts earlier than you may think, and identifying and making customers a part of your product definition can be vitally important. 

Featured speaker Naeem Zafar, faculty member of Haas Business School at UC Berkeley, will share his mistakes and lessons learned during his six startups. 

Register Now

Date: Wednesday, September 23, 2009

Time: 6:00pm - 8:00pm PT

Where: Sun Microsystems, Auditorium Building, 4030 George Sellon Circle, Santa Clara, CA 95054 

Bonus: Light dinner will be provided

Tuesday Sep 01, 2009

Creating the Next Killer Mobile App

Join us for this free live webinar and ask questions live to the experts.

Today's mobile applications deliver a personalized experience to the user by taking advantage of the mobile context, physical location, touch, accelerometers, and other means of input. There are a number of challenges to overcome when delivering a mobile solution, such as interoperating across different mobile platforms, creating a consistent look and feel, scaling to a growing user base and ensuring adequate performance.

This webinar will focus on some of the best practices in architecting the next killer mobile app with Sun's technologies. The session will also cover how to efficiently design the front end components, as well as how to scale on the server side using REST-style Web Services, Glassfish, and MySQL. The talk will conclude with a demo of a mobile app from Micello that embraces the principles mentioned in the talk.

Date: September 9, 2009
Time: 8:00 am PDT / 11:00 am EDT / 4:00 pm UK / 5:00 pm CEST / 8:30 pm India (New Delhi) Check My Timezone

Register Now

Thursday Aug 20, 2009

Got Java Apps?

US startups, you can now promote your Java apps for free to million of consumers via the Java Store on

Find out more at and watch the great screencasts on the SDN Channel.  Also stay tuned for the Store availability outside of the US.



Connecting the Startup Essentials community with all the events, information and resources required for them to grow and scale.


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