Sun Startup Essentials Insider - July 2009



What's Cool

Startup Essentials debuts live streaming video thru Justin.tv
Techcrunch's Real Time Stream Crunchup marked the beginning of a new page in SSE events. We streamed live on our justin.tv channel and so far have had 20,029 Views. If you want to get a sense of the events Startup Essentials is participating in, definitely check this out! Our next live feed will be from Twiistup on July 30 & 31.

Zooppa Contest ends next Tuesday!
Zooppa.com is running a contest to create the most inspiring ads for our Sun Startup Essentials program. We're looking for videos, posters, and banner ads that communicate the value of this program. Total prize money is USD$5,000, and people from around the world can participate.

Startups.Tweetmeme
Can't get enough of the little blue bird? Wanna get all the hottest tweet news about startups? Then check out the Sun Startup Essential's Tweetmeme Channel

Offers & Resources

On-Demand Webinar: MySQL Performance Tuning Step-by-step 
Learn the basic steps the MySQL Consulting pros follow to tune a MySQL database server. Each step will be covered at a high level with one or two of the most critical parameters covered in detail for each step. Register here.

Unified Storage White Paper
Learn how to utilize open, simple, and scalable storage at a fraction of the cost of traditional systems. Read about the architecture of systems that can bring you ten times faster installation than competing systems, and require no special training to configure and use. Download here


Training: MySQL High Availability (3 Days)
This course is designed fro experienced database administrators and system architects who want to analyze and form a basis of understanding with different high availability options, including clustering and replication solutions within MySQL. Offered in Paris, Lyon, Hamburg, among others. Details here.

Events

Facebook Developer Garage July 22, 2009

This month we're looking at Facebook Pages. We've got talks from two of the most successful UK case studies of successful Facebook Page use; the agency VCCP will be coming in to speak about their Compare the Meerkat campaign and how they reached almost half a million fans for a fictional character promoting a financial comparison website; and ITV will come in to discuss how they've used Facebook pages to promote all of their major TV shows, and the lessons they've learnt about using social media effectively. Register.

Also check out:
Twiistup: July 30 & 31. Streamed live.
London Open Coffee: Every Thursday from 10-12.


Our full calendar is posted on our blog (upper right hand corner).

Startup Of The Month


SearchForce
SearchForce is a Web software as service provider focused on maximizing ROI on search engine marketing (SEM). By offering to secure each client the best price per keyword to obtain a desired position on a designated search engine, and delivering real time data on cost-per-click metrics, SearchForce has developed a devoted customer base. Its innovative business model helps customers detect unanticipated surges or drops in online traffic, which in turn also creates a need for the company to commit to high-performance systems to help it lead in the burgeoning search engine marketing sector.

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