Guest Post - Jeremy Kay's view on the Greg Dyke Breakfast Briefing.
By Stewart Townsend on Nov 11, 2009
Jez Kay is Owner of NowHouse, a digital video and sound production company based in London. He helps businesses inject personality into their brands through vision, soundtracks and the occasional song and dance.
Greg Dyke's talk early on the 22nd October at Sun Start-Essentials HQ, as a guest
speaker of Federation 100 was engaging, illuminating, mischevious and
all-in-all pretty inspiring.
Unlike some other peers or similar luminaries he doesn't cloud things with
jargon, bizspeak, pomposity or otherwise diverting talk. Instead he gets on
with the agenda, which is, for the most part, "What's on Greg Dyke's mind?".
Over the course of 1 1/2 hours we were treated to his thoughts on the BBC,
including the infamous Sacking as associated with Lord Hutton's enquiry on
weapons of mass destruction, the State of the Union and UK democracy in
general, the Death of Newspapers, realtime reporting, Great Ideas and Berlin
Greg Dyke, of course, pulls no punches. We had uncompromising views on the
effects of the expenses row and how he thinks it will open up MPs'
accountability in the future. How democracy, as ruled by party politics, is
crumbling because of its anachronistic crony-istic nature. How Margaret
Thatcher was "better than" Blair on account of her staunch approach and
views (as opposed to Blair's lack of either). How Obama's election approach
was completely revolutionary in its adoption of new media to rally support,
directly. And how this direct engagement with voters could see the death of
newspapers as we know them.
He regrets the lack of insightful journalism in broadcast media. How news is
winning over current affairs and more considered coverage. He's also clearly
saddened, if not appalled, by the state of BBC and how it seems to be in the
hands of the trustees, not the actual management, which he clearly regards
as weak and without a clear mandate. Mind you, he had stronger words to say
about ITV's management, which he found farcical as, according to him, it
didn't seem to be run by anyone!
So - all hot stuff to be sure. More possible controversies than you can
shake a stick at. If it hadn't been an early morning breakfast meeting then
it may well have been more newsworthy. Just as well, as that made it
well-and-truly a thoroughly motivating start to the day.