Wednesday Jan 27, 2010

Security For Web Applications Webinar: Wrap Up

Thank you for attending the Sun Startup Essentials webinar on Security for Web Applications, here is a list of useful links to learn more about and start implementing the different technologies that were covered during the presentation:

Friday Jan 22, 2010

Project Management To Go

Looking for a project management tool?

Check out, a simple, yet powerful and secure project management tool that allows you to collaborate with as many people as you want, inside OR outside of your company intranet!

Best part: the tool is free to use and comes with 100MB accounts - try it out at:

A little background: 25,000+ Sun employees use a similar tool worldwide, so this is industrial-strength! The basic code of this tool was open-sourced in 2007 and became part of where it underwent severe security audits. Enjoy!

Wednesday Jan 20, 2010

LiveScribe Developer Challenge Extended

The LiveScribe Developer Challenge has been extended to run through March 13th.

Livescribe is Hosting a Developer Challenge

Submit your original smartpen app to the Livescribe Developer Challenge for a chance to win over $10,000 in prizes and special promotion within the Application Store and through media outlets. The contest runs worldwide December 7th 2009 – Mar 13th 2010. For official rules and to enter, please visit the Livescribe Developer Challenge website

Livescribe Developer Challenge

Jobs, jobs, and more jobs pt4

"Yet another way the Sun Startup Essentials program can help our startups (and the economy) is to provide current opportunities to our large readership & member-base. We are not trying to be recruitment agents, nor will we get involved in any part of that process, but we have a great platform to assist startups. "

Following on from the last three startup job postings here are some more hot off the press!

Subscribe to the startup program and follow me @scoobeesnac or subscribe to our blog post summaries using the textfield to the right-side of the blog, to hear more.

Tuesday Jan 05, 2010

Free Tech Webinar: Security for Web Applications

Protecting applications and data from different security threats is a key success factor for Web startups. 

Join this webinar to learn about security challenges and key solutions such as encryption, authentication, certificates, secure and fault-tolerant storage, chrooted environments. The Sun Startup Essentials experts will also cover how to implement these solutions at minimal costs by using standard and open components such as Apache, MySQL, ZFS and more.

Topic: Security for Web Applications
Date: Wednesday, January 27, 2010
Time: 8:00 am PST / 11:00 am EST / 4:00 pm UK / 5:00 pm Central Europe / 9:30 pm India (New Delhi) (check timezone)
Speaker: Thierry Manfe, Sr. Technical Evangelist, Sun Startup Essentials

Register Now

Archived Webinars

Tuesday Dec 22, 2009

Huddle looking to recruit in UK and US

Huddle is a startup based in the good old UK that is growing, thriving and expanding so if you want to work somewhere fun and do some great stuff go and apply now...

We are always looking for passionate, ambitious and talented people to work at our HQ in London Bridge, London, UK. If you think you can bring value to our team, please send an up-to-date CV and a covering letter explaining why you’d rock our world to jobs[at]

For all of our roles we’re looking for people with a genuine passion for Web 2.0, the desire to work in a fast-paced start-up environment and share in the excitement of growing a global online business.

Who we are looking for now?


What Huddle’s like:

  • Cool bunch: talented developers, passionate customer support, hard-hitting sales and brilliant marketing
  • Relaxed, but hard working: incredible things get done amid great music and pizza deliveries – see what we’re listening to here
  • Involved and responsible: whether it’s writing blog posts or cleaning a coffee machine; there are no community managers here
  • We listen, we care: no idea is a bad idea (unless it’s plain stupid, of course!)
  • At the bleeding edge: Industry-leading agile development processes using the latest web technologies
  • Serious about building a thriving start-up community: monthly start-up DrinkTank and mentoring sessions
  • Highly regarded: regularly featured in Web 2.0 blogs (Techcrunch, Mashable, GigaOm) and traditional media (The Guardian, The Telegraph, Financial Times)

Why work at Huddle?

Huddle Life

  • Bermondsey Street location: lots of cool coffee shops, pubs, bars and restaurants
  • Monday breakfasts: warm ciabattas and foccacias from the bakery next door, bagels, croissants, pain au chocolat, cereals, fresh fruit, juice etc.
  • Weekly organic fruit delivery
  • Super-duper coffee machine: grinds beans! has a milk fridge! makes cappuccinos!
  • Friday evening is beer o’clock
  • Relaxation area with table football and Wii games
  • Regular team pub and pizza outings

Monday Dec 21, 2009 - How do they stream all that data ? is a great case of a Sun Startup Essential customer starting off two years ago by discussing their architecture, and how could Sun help them as a startup, well two years down the line we have saved them money, reduced their output and helped them scale beyond boundaries they didnt think feasible, Mike Brodbelt explains their latest success using SSD's to stream to a new audience, XBOX LIVE.

The music streaming architecture at is an area of our infrastructure that has been scaling steadily for some time. The final stage of delivering streams to users fetches the raw mp3 data from a MogileFS distributed file system before passing it through our audio streaming software, which handles the actual audio serving. There are two main considerations with this streaming system: physical disk capacity, and raw IO throughput. The number of random IO operations a storage system can support has a big effect on how many users we can serve from it, so this number (IOPS) is a metric we’re very interested in. The disk capacity of the cluster has effectively ceased being a problem with the capacities available from newer SATA drives, so our biggest concern is having enough IO performance across the cluster to serve all our concurrent users. To put some numbers on this, a single 7200rpm SATA drive can produce enough IOPS to serve around 300 concurrent connections.

[Read More]

Thursday Dec 17, 2009

Host Your Java Apps on the Java Store Beta

Java + You. Driving Great Experiences

New releases of both the Java Warehouse Developer Portal and the Java Store Beta are available now. 

What's New 
  • Improved version control – faster updates and shorter test time for your applications.
  • Enhanced Metrics – More information on your applications usage once installed.
  • More countries – Access the Java Warehouse from 14 countries.
  • Java Store Beta – The Java Store Beta Program is open again to U.S. consumers. The latest release of the Java Store Beta delivers an enhanced look-and-feel and easier navigation.
Learn More 

Visit the Java Warehouse to submit your free and for sale applications.To participate in discussions and hear from other developers, visit the Java Warehouse Forum

Download and test the new Java Store beta

Feel free to send feedback through this website.  

Tuesday Dec 15, 2009

Using Virtualization for Securing MySQL

For those of you using MySQL, I just posted an article on how to secure it using virtualization features from OpenSolaris. The solution described can help in the face of a denial-of-service (DoS) attack.

Monday Dec 14, 2009

7 Twitter Dos and Don'ts Every Startup Should Know

Twitter is the prototypical social network, the name on everybody's tongue, and the core of a successful social media presence. Knowing how to build your following -- and avoid the potential pitfalls -- is key to turning your tweets into traffic.

If there is one secret to Twitter success, it's be yourself. It's also the one that far too many businesses miss, much to their detriment. There are a multitude of places where being your business is the best way to make a good impression, but Twitter isn't one of them. Twitter is a lot like a small town, and has to be treated as such.

Many businesses treat Twitter as just one more place to broadcast. Like a website, a newsletter, or an ad in the local newspaper, business owners think of Twitter as somewhere to get their message out to as many people as possible. Twitter users aren't like website visitors or newspaper readers -- they are using Twitter to network, not receive one-way messages. Failing to interact is surefire suicide for your Twitter presence.

So what should you do?

[Read More]

LeWeb Picks Most Promising Startups in Europe

Each year, the LeWeb startup contest brings together the best of Europe's startup community to decide which will be named the crème de la crème.

The competition, which was co-organized by TechCrunch Europe, took place in Paris this week, boasting some 135 entries to vie for the LeWeb gold. The sixteen finalists, each of which took part in a Q&A session and a Demopod presentation, included the Shutl e-commerce platform, to-do manager, friendbinder social networking service, and Mendeley research management suite.

Co-host Mike Butcher wrote on TechCrunch Europe that "it was nice to fit in startups that were broadly related to the realtime theme. It was great also to see the Le Web startup event veer back to its roots as a venue for very early stage, rough and ready startups, as well as a launch-pad for more fully-formed plays that have literally launched for the first time at this event." The site live-blogged the event, and provided profiles of each of the finalists.

Of the three winners, two are social networking-related startups - a reminder, perhaps, of the importance of the medium - while the third provides management options for the cloud computing market. That entry, the Dublin-based CloudSplit, took bronze in the competition with its CloudSplit Cost Counter, which promises analytics of a company's cloud computing resources in real-time along with spending alerts and even automated cut-offs to keep costs under control. The service, which is currently seeking $2 million in venture capital, just entered private beta.

The silver prize went to Tigerlily, a Facebook management application for "media groups, large brands and their agencies and marketers." The service, which offers both free and paid versions, allows users to manage their Facebook pages, run sweepstakes, import content from other social media sites, and interact with other users. The paid version provides additional branding options as well as statistics, specialty widgets, professional support services. Despite having launched just days before the competition, Tigerlily claims some 500 users already, though it is only available in the French market at the present time. The Paris-based company has plans to expand into other European markets in the coming months.

Gold-winner Stribe offers a different form of social networking tool: private-label networks themselves. As Butcher described it, "site administrators can copy and paste a bit of javascript, and hey presto, they have a customizable, freely branded social network for their sites." Separating it from some of its competitors is the ability for cross-community interaction, leaving users free to participate in multiple Stribe-based networks. Like Tigerlily, Stribe offers free and paid versions - it will also be providing the obligatory developer application programming interface. Stribe, which launched in September with $600,000 in funding, is in open beta, and maintains offices in Paris and Silicon Valley.

Cmypitch Live - Sun Startup Essentials Sponsored Event

London and Dublin last week. 70-plus investors, 14 companies pitching, €2.72m sought in Ireland. £2.5m sought in London. cmypitch Live bore witness to some excellent early stage businesses seeking finance.

From an expanding salad bar chain to an invention to reduce heating bills. And from eco-friendly scooters to an ambitious digital publishing proposition. There were some strong contenders for the hearts, minds, wallets and purses of the investors in the room.

There was also the small matter of dealing with the inquisition from our esteemed investor panels, tasked with coaxing out the key details and selecting their 'most investible' businesses on the nights. Each company had three minutes to make their case, followed by three minutes of questioning from what we'll call the 'Dragons' for simplicity's sake, and finally three minutes of open questions from the floor.

Hosting a One day investor ready course on the Friday followed by the investor pitching on the Monday works out brilliant for all the entrants and attendees, with the Sun Startup Essentials HQ full on both days with investors such as PROfounders Capital's Sean Seton-Rogers, Banner Corp chairman and angel investor Rod Banner, Octopus Ventures' Alliot Cole, founder and head of a £50m Rothschild family-backed fund Tim Levene, and ex-head of Associated Northcliffe Digital Andy Hart, who recently created £10m intellectual property-focused fund Kratos IP and Entrepreneurs from such companies as Bravenewtalent and icreateshoes, some great minds and money in one building.

It is a real credit to cmypitch how are educating entrepreneurs in becoming investor ready, thus they are then ready to pitch professionally and in a manner that suits the investment community, and they can really drill down into the companies and make a quick decision as by being educated the startups give the investor all the information required in a concise and focused manner. If you haven't been to a cmypitch event, you must attend the investor ready one day course, and sign up quickly for the next one as we had to increase the space required for the last one !!!!

This is the type of activity the Sun Startup Essentials EMEA team helps support, promote and attend in order to keep the UK startup scene moving, thriving and funded, so if you want to know more about what happened on the day and who won, then go to the STORY HERE

 If you want to attend or be part of this next year, then sign up to SSE at NOW

Thursday Dec 10, 2009

New NetBeans 6.8 Supports PHP 5.3, JavaFX, and a lot more!

The NetBeans(TM) Integrated Development Environment (IDE) 6.8 is now available from Sun and the NetBeans community. You can download the NetBeans IDE 6.8 at

Key Updates

PHP Support: The NetBeans IDE expands its support of dynamic languages with support for PHP 5.3 and the Symfony framework.

JavaFX(TM): The latest version of the NetBeans editor provides improved code completion, hints and navigation for JavaFX.

Complete Java EE 6 Support: Java EE 6 language features simplify Java application development with less XML configuration, more annotations and more POJO-like development.

GlassFish v3 Support: Developers can easily target and deploy to GlassFish v3, including the new lightweight GlassFish v3 Web Profile. 

Tighter Integration with Project Kenai: Project Kenai, a collaborative environment for hosting open source projects, now delivers full support for JIRA and improved instant messenger and issue tracker integration. For more information visit

C/C++ Profiling: The new Microstate Accounting indicator and I/O usage monitor help developers profile and tune C/C++ applications.

NetBeans Platform: As an application framework for Swing applications, the platform saves developers a huge amount of time and effort by providing commonly-used facilities such as menu items, toolbar items, keyboard shortcuts, and window management.

Additional information is available at:

Java EE 6 -

GlassFish v3 -

Wednesday Dec 09, 2009

Tweetminster - New Search Engine - A great #sunstartupessentials customer

Tweetminster, the media utility that connects people to UK politics has recently launched Tweetminster Search– a sentiment engine to measure the pulse of UK politics in real time.

Tweetminster Search is a new way to find, interact with and make sense of information that matters.

The search engine shows users how people feel about the issues of the day - as expressed through the thousands of messages posted to Twitter by politicians, news sources, journalists and the public.  Tweetminster Search works in real time, it shows what people think now, and tracks how their sentiment has changed over time.

Once entered a search term (eg. Iraq Inquiry) or up to three multiple terms (eg. Labour, Conservatives, Lib Dems) – users are provided with:

    \* The number of relevant tweets about the subject over time (frequency)
    \* How these tweets break down into positive, negative and neutral opinions (sentiment)
    \* How many people have been reached through tweets about the topic/s (visibility)
    \* The individuals with the most impact on the subject (influencers)
    \* Plus lots of related information - associated terms and issues, links to relevant URLs and a location breakdown for where the terms are being discussed the most.

Alongside terms, users can also analyse Twitter usernames or a combination of elements. For example one can analyse the correlation between a topic (e.g. Tax cuts) and user (EricPickles).

The search engine also allows users to view and filter the tweets behind the results by party, source, politician, time, and also uses Twitter Lists to display livestreams of tweets by MPs, PPCs and journalists, bloggers, news sources and key influencers.

Tweetminster Search is designed to only analyse relevant content which is what makes Tweetminster Search different.  The technology defines relevance by determining the originality (for example a tweet may generate many RTs, Tweetminster includes the original tweet in its analysis), influence and reach of a tweet - so it doesn’t try to analyse all of Twitter, but only the content it determines that matters.

Tweetminster Search is currently in beta. Alongside tuning its performance, we will be adding new features, including more granular control of the data, additional data and content sources and more advanced filters, plus will soon release an API to allow anyone to access, use and manipulate the raw data.

On Twitter: @AlbertoNardelli

Tweetminster is a Sun Startup Essential customer and is hosted at everycity on Sun hardware and the Solaris OS, to enable it to scale and give real time speed.

Tuesday Dec 08, 2009

Tech Webinar: Security for Web Application

Wednesday January 27th, Join the Sun Startup Essentials Webinar on  Security for Web Applications.[Read More]

Connecting the Startup Essentials community with all the events, information and resources required for them to grow and scale.


« June 2016