Tuesday Oct 20, 2009

Social Media 09 - 12th November - Sun Startup Essential Members 20% discount

 Do you want to attend Social Media 09 ? - http://socialmedia09.com/

More details below, but with 

6 speakers
14 case studies
8 demos & 1 tools overview

with Sarah Beeny and Chris Thorpe on the agenda its going to be an informative interesting discussion based event.

Make sure you are a Sun Startup Essential Member and get a 20% discount on this great event now - http://sun.com/startups

Saturday Oct 17, 2009

Twitter Devnest 5

Tuesday November 10th 6.00 PM till late

Sun CBC London

Tickets are free and are available here:



Tuesday 10th November at Sun Microsystems’ Customer Briefing Centre in London. 6pm for pizza and beer kindly provided by Sun Microsystems Startup Essentials team. The event will be developer and startup-centric with the content best suited to people who are already developing applications on top of Twitter or who intend to start building a Twitter application in the near future. At 9pm we head down to the pub conveniently located directly underneath the briefing centre.

Nest Building

    \* What next for devnest? What we can do in between meetings, to foster community, to lobby for governance, and to build great products and services (Angus Fox, Multizone Limited, @nuxnix)

140 second demo/presentation

Show and tell, 140 seconds countdown. Dont go over!

    \*
    \* @ollieparsley - Hootmonitor
    \* @benoitx - Spotify.Chart.info
    \* @rem - Snapbird

      Sign up on the night or DM @nuxnix to secure your slot

A special Guest industry luminary in person or via hi tech real time high definition conferencing

    \* We could tell you who, but we’d be lying..

Friday Oct 16, 2009

Hatchery - 12th November NY - Are you Serious

Hatchery opens its doors to a fast paced New York style pitch event.

Hatchery style honesty. In ways others may be too polite to share. It will be what you need to hear about your startup covering marketing, finance, technology, business, presentation.....

This has been the Hatchery Dry Run process initiated to all Hatchery companies chosen for the main event. We are opening to everyone.

Review committee:
David Blumenstein - Managing Partner, Hatchery
Jay Levy - Principal, Zelkova Ventures
Bill Reinisch - XIV River Consulting
Scott Gingold - CEO, Power Feedback

What's the point?
1. A chance to pitch at the main event
2. Pitching practice
3. Honest feedback about your company

SIGN UP HERE

Enternships the Launch and we have tickets for Sun Startup Essential Members (FREE ONES)

Join us in celebrating the launch of Enternships.com during Global Entrepreneurship Week in style with the company of 900 entrepreneurs / SME's / investors / advisors / press / entrepreneurial students and graduates for a night of mingling with mojitos, speed networking, live entertainment (magicians, a cuban band, cocktail mixology lessons, Salsa lessons, Top DJs + more...) all until the early hours of the morning. You'll even leave with your very own Enternships goody bag!

The Sun Startup Essentials team and supporters will be running mini masterclasses on marketing, sales channels and brand strategy throughout the day, not as exciting as magicians but will help your business grow.


It's taking place from 7pm (until 2am) on Tuesday 17th November  at Floridita, 100 Wardour Street, London W1F 0TN. Tickets are normally £20 (those magicians don't grow on trees, you know) but for the first 100 Sun Startup Essential members its FREE, yes I said FREE indeed.

If you would like to go then sign up here for a ticket - http://enternships.eventbrite.com/ , if you are a SSE member you will get your FREE code in the newsletter next week so wait till then and the whole Startup Essentials team will be there to greet you and say hi.

VIP Breakfast with Greg Dyke

VIP Invitation to the exclusive Insider Secrets breakfast with Greg Dyke


We are pleased to be a host to an unusual breakfast session and I am delighted to invite you to it.

The breakfast setting is going to be interactive, challenging, stimulating and driven by the audience.

on

Date:             Thursday, 22nd October 2009
Time:             8 am to 10 am
At:                 Sun Customer briefing Centre

To get tickets at SSE Member rate please go here now  - SSE MEMBERS ONLY PRICING

There's no room here to list in detail what Greg did that prompted literally thousands of BBC people to take to the streets in protest when he had to resign from the BBC, causing "men, women and even journalists to cry" and flooding his inbox with 6,000 emails from BBC people, most of which said how upset they were that he was going.

Greg was Director General of the BBC and is now the Chairman of the British Film Institute, Chairman of Brentford football club and also Chancellor of York University.  He also was one of the original architects of the Premier League in his days with LWT.  He has changed the face of British Television and British football whilst introducing a new no-nonsense direct style of inspirational leadership.

In his typical direct no-nonsense, impatient style Greg will take on the challenges from the audience and share his nuggets of insights. 

These are the 5 areas he will span:

1.             The "Berlin Wall" moment for Democracy - His unique perspective on Public service reform and transformation of Democracy is that we are heading to a "Berlin Wall" moment that will change the course of politics
2.             Leadership in a crisis - is the outlook less bleak?  he has his own brand of leadership advice for entrepreneurs, corporate and public service leaders as they prepare to come out of the current crisis.
3.             Learning from shambles - the ITV mess provides a number of fabulous lessons for the choice of Board, the relationship between CEO and Chairman
4.             GAME changing innovations: Greg created BBC Freeview that changed British television and 20 years ago created the Premier League which has transformed the face of British football. 
5.             What next for the British Film Industry -  how can new technologies like the internet be monetised to the advantage of the film industry and not just the pirates.

It is an unusual opportunity as Greg does not do sessions like these very often.  He does get called to do his set speeches but speaking directly from what he is passionate about and responding interactively to the challenging and confronting questions in public will be the juicy part of this breakfast. So definitely, keep your questions ready.

There are only a few spots still available as we like to maintain the intimate interactive style of these breakfasts. 

We look forward to seeing you there.

Monday Oct 12, 2009

Monitoring Social Media 09

Monitoring Social Media 09 will bring together leading brands, Social Media Monitoring experts and suppliers with PR & marketing professionals for a one-day conference in London on 17th November 2009. The first event of its kind in Europe, MSM 09 offers attendees a series of high-value talks, panel sessions and debates, with contributions from leading digital agencies and brands.

At MSM09 we will explore:[Read More]

Wednesday Oct 07, 2009

"High Performance at Massive Scale – Lessons learned at Facebook" by the CTO of Facebook.

11:30 a.m. PT  Thursday, October 8, 2009 (US WEBCAST)

Facebook has grown into one of the largest sites on the Internet today
serving over 200 billion pages per month. The nature of social data
makes engineering a site for this level of scale a particularly
challenging proposition. In this presentation, I will discuss the
aspects of social data that present challenges for scalability and will
describe the the core architectural components and design principles
that Facebook has used to address these challenges. In addition, I will
discuss emerging technologies that offer new opportunities for building
cost-effective high performance web architectures.

[Read More]

Wednesday Sep 30, 2009

FOWA - Top Tips to get the best from the event


So you are attending the Future of Web Apps in London this year and you realise this the biggest event in the UK, and has so many great people attending that you want to meet, sessions to hear intersting speakers and of course the party !!!!

What do you do to maximise the 48 hours of your life that could help your startup, help you make some great introductions and well just learn some new radical interesting content that inspires you to create your own company.

So from years of experience Stew's Top Tips

1. Plan Plan Plan Plan -

Do not turn up hoping that you will do all that you think you can do in your head. Thnk who do I want to meet ? How can I get to meet them ? Are they in demand so do I need to book time ahead to meet them ? This is so important, that you plan ahead as those two days fly by and you lose track of time and then bang its gone.

 2. Plan Plan Plan more

Think about what sessions you really really want to go and see, then use the ones that you don't wish to attend to network, mingle, and meet the people you really want to have a conversation with, arrange to go outside the venue if possible as to many distractions inside and you can get caught in many conversations. so where possible go outside and have that meeting/conversation,

3. Enjoy yourself but stay focused

It's so easy to get tied up in the meetings, sessions that you forget to have some fun, but even easier to get tied up in the fun element and not do any business thus have a balance, keep yourself allocated to time talking to people get to the point, agree an action and then move on FOWA isnt the place to have long drawn out conversations as you have to get a lot in those two days, so agree, swop details move on.....smile, have fun....

 4. Use your network, your friends network, the FOWA network

Ask around to find out a person you know to do that introduction, you can waste your two days to get to that one person then find out that Bob your friend went to school with them, thus part of planning put the word out you would love to meet XYZ who can help. FOWA is a friendly event and people there are great so try and think of ways to help them help you get that brief chat with someone quickly. Call in those favours and work around the network..

5. Lastly and this is the most crucial part. - READ CAREFULLY

I want you to party like you have never partied before, get some pictures of yourself in a silly hat, laughing and smiling and networking as FOWA is only once a year and if you miss out on meeting that person, hey there is next year........you have to roll in on the Friday looking rather worse for wear as then when you meet other people they don't feel so bad for being late for that meeting they booked with you, looking like they haven't been to bed and generally feeling that mutual pain, it bringers a much more lighthearted bond to the proceedings.

Oh and to help as well, come to The Sun Startup Essentials Chillout Lounge sign up for the Startup Newsletter and get your voucher, Friday morning turn up and we have some goodies, the FOWA emergency kit as put together by the team that will get your through the day.

See you all over the next two days @stewarttownsend


Tuesday Sep 29, 2009

FOWA - Come and get your helloapp code....


Sun Startup Essentials and Carsonified bring you only the best ..... FREE workshops again - be quick

Free Workshops at Future of Web Apps 2009

Wednesday 30th September - Wallacespace, St Pancras

We are delighted to be able to offer you a choice of four free workshops at
FOWA London this year, available for FOWA and Dev Day London attendees.
There will only be 40 seats per workshop so please confirm early not to miss
out. Please only confirm if you can 100% make it otherwise others will miss
out.[Read More]

Monday Sep 28, 2009

Sun Startup Essentials - Masterclass - Marketing

STARTUP ESSENTIALS sun.com/startups - Marketing - SSE Startup Masterclass
Thursday 15th October Time 6pm til 20:30

Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.

The key point is you can’t have a strategy without a clear objective. Restating a goal is not strategy, execution is not strategy, and tactics are not strategy. This masterclass will demonstrate why a strategic approach to brand management can play a crucial role in defining a strong, winning identity for your company.

What does this mean ?

When you're talking to investors, you'll be able to clearly articulate who your market is, describe how talking and listening to your customers will better equip you to target your audience and take your message out, in these tough economic times.
Register Now
Why should I attend this masterclass?
Because you will learn to define:
what business are we REALLY in?
in that context, what's our positioning?
who are our key stakeholders? Which are most important at this stage?
can we crisply define and communicate the compelling value we offer?
what are our core and secondary value propositions?
having established all the above, are we able - in plain language and briefly - to communicate our differentiated and powerful branding to clients, partners, media and investors?
Register Now
Hear from Michael Bayler, a senior consultant and published author, specialising in consumer-led marketing and innovation. Mike has a wealth of experience speaking on current issues such as post-Internet brand strategy, consumer culture, digital marketing, and branded entertainment. Having advised some of the world’s leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, Bacardi Global Brands, Sky, BT, Sony BMG, Sony ATV, Ogilvy & Mather, Robbie Williams, Dido and Simon Cowell, Mike know's his stuff!

Tuesday Sep 22, 2009

Events oh boy do we have Events - Discounts for all - Roll up Roll up

Are you a Sun Startup Essential member ? If not sign up now as discounts on tickets and members only webinars coming your way.

As you will see on the blog we have a listing of events that we are supporting, co hosting, sponsoring, attending or just chilling at, would you like to attend these events ? Would you like a discount on the ticket price ?

Mashup Events -"Investment Opportunities in Digital" - 29th September London - 50% off Demo Slot - Two passes to event

The Next Women - Darwinian Business : Survival of the Fittest - 20% discount - 7th October - London

Media 140 - London - Everything you wanted to know about Brands - 15% discount - 26th October

The 140 Characters Conference  - Exploring "The State of NOW" - 12% Discount - 17th November - London

So do you want the discount codes ? Email me Stewart Townsend sun.com or @stewarttownsend and as long as you are a Startup Essential member Ill send them direct to you.

Ill be at all these events and more.

Random Codes

www.a4uexpo.com  -  discount code of SPKD10



Thursday Sep 10, 2009

Information law quite a few things you wanted to know about the law but were afraid to ask

Information law


Date and Time : 6pm, Wednesday 11 November 2009    

Venue : Garden Court, 57-60 Lincoln’s Inn Fields, London, WC2A 3LJ

In the Information Age, keeping legal with how you obtain, manage and use information is increasingly complex. Professor Charles Oppenheim is a world-class expert on legal information issues. He’ll be clarifying how to stay legal on issues such as:

  • data protection: what information to keep and what not to keep about your clients and contacts
  • information in the cloud: the legal issues to be aware of when using cloud computing and hosted services
  • protecting your reputation online: how to use the internet and social media without risking your reputation
  • disability discrimination: how to ensure your website complies with the law
  • contracts: what constitutes a contract in the world of email and tick boxes
  • trademarks and domain names: why they should matter to you

For more Information go HERE and to book your ticket


Tuesday Sep 08, 2009

Media 140 - Brands - London - Sponsored by Sun Startup Essentials


Everything a brand needs to know about twitter and real-time social media\*


\* but was afraid to ask


Media140 London

We explore the effects of twitter and real-time social media on agencies, marketers and brands, looking at how platforms such as Twitter, Flickr, Facebook and AudioBoo are disrupting, challenging and changing traditional media and advertising. Focusing on customer engagement, how to make sustainable profits and build loyal communities.

In partnership with Contagious, Revolution and IAB the event will bring together brand strategy, creatives, ad agencies, media planners, media buyers, PR agencies and publishers to share and understand the disruptive impacts of real time social media on their industry.

We have a veritable collection of industry speakers including Tom Bedecarre, Gareth Jones, Jess Greenwood, Lloyd Salmons, George Nimeh, Robin Grant and Amelia Torode amongst others...


More details here with speaker line up and how to grab a ticket, also are you a Sun Startup Essential Member then grab a 15% discount now, email me for the discount code.

Hull Digital Live - Sun Startup Essentials Sponsoring


Successful businesses already leverage the Internet; building internationally recognised online brands and communicating effectively to ensure their survival in a rough global economy. It's about more than simple online presence though, digital technologies enable business leaders to steer their companies towards achieving lower operating costs, higher levels of profitability and greater presence in the marketplace. A digital business with a developed and recognizable brand is a strong business.

It is not all about global companies and brands. Every business needs to understand the internet and technology, the digital realm, so that they are not left behind. Start today what your competition may well have been doing for months.

Businesses need to change their habits - there is no need to wait, and every reason not to.

Hull Digital Live is the first Digital And Technology Conference in East Yorkshire. It is delivering world class speakers on our doorstep.

For anyone with an interest in business or technology it's going to be a fantastic event, and if your business needs to do more with technology / digital / web, (and who's doesn't?) then you cannot afford to miss it.

October 14th 2009 - Hull


REGISTER HERE NOW

Sun Startup Essentials is a proud partner and supporter of Hull Digitial Live, come and see how we help the global Startup eco system thrive with networking events, PR and Introductions as well as rock solid discounted hardware/software/storage and training.

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Connecting the Startup Essentials community with all the events, information and resources required for them to grow and scale.

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