Reimagining Startup and Enterprise Innovation

Turning up the volume on cool startup stories

Cathy Traugot
Senior Writer

Startups are working to discover novel ways to help the environment, rid the supply chain of sketchy raw materials, and revolutionize health care diagnostics. We think it's important to tell these stories as many ways as possible. 

Enter our mini-podcast on Soundcloud. These bite-size audios are only two minutes, but punch above their weight in telling the story of cool startups: what they're doing, why it matters, and how they work with Oracle for Startups to make it happen. We know entrepreneurs and business executives are busy, so our goal is to deliver digestible startup stories that help these companies get on the radar of product leaders, startup ambassadors, and Oracle's customers. 

"These audios help me share the startups' story in a concise and enjoyable way," says Lars Vestergaard, Market Connect Lead for Oracle for Startups in EMEA. He shared an audio about a supply chain startup with Oracle France’s Head of Innovation to highlight a fashion sustainability solution, and regularly shares new episodes with key account managers. “Whenever we onboard a new startup, I share an audio to build the excitement around how we can help them.’’  

Connecting startups with big companies

One of the first episodes featured Circulor, a company that uses blockchain to help Mercedes-Benz pursue an incredibly ambitious sustainability goal for its passenger fleet.



The Oracle Blockchain Platform is a key component for Circulor, as it is for Mawlny, a financial technology startup based in Saudi Arabia that is building a peer-to-peer lending platform. Mawlny also chose Oracle for two other reasons: Our commitment to placing data centers in-country and hands-on migration support

Another Saudi Arabian startup, EduBook, also benefits from the data center location. The company is tackling the sudden and unexpected demand for high-quality, secure online learning brought about by the pandemic.

"Instant credibility" 

The pandemic also drove customer interest in cloud startup Hyreo's hiring and onboarding solution. The company's automated platform combines conversational bot capabilities with data analytics to gain useful insights that help improve the experience for candidates and hiring managers. Being part of Oracle for Startups helped them seal a contract with Societe Generale. 

Hyreo founder Arun Satyan shared his story with us late last year – and says he loves the result.

"It is a high-quality asset that we are using in our social and marketing efforts. People are busy, so leveraging the power of audio in a quick two-minute format is proving effective to help us tell our story. And because it came from Oracle, it gives us an instant credibility we couldn't get on our own."

AI + medical diagnostics

Artificial intelligence plays a prominent role for so many technology startups today. These two are using AI to  improve on existing medical diagnostic tools. 

HEARTio trains AI to read electrocardiograms to more quickly diagnose cardiac events.  

NeuralMed deploys AI and natural language processing to help surface the sickest patients and inform emergency room doctors and radiologists of the most complex cases. AI is used on chest X-rays, and natural language processing is applied to triaging patient notes.

Elevating the voices of innovation

Danish startup Televindu creates entertainment for people with dementia. Listen to them share how Oracle's startup program helped them save money and keep working during the pandemic. 

Voice-first startups need plenty of computing power to create innovative solutions. BotSupply's founder talks about the benefits of co-selling and co-innovating with an established technology vendor like Oracle.

Kinetica uses high-performance computing to deliver active analytics on drone-captured data, and works with the San Francisco Estuary Institute to help clean up the bay

We believe that startups have what it takes to solve the world's biggest problems. Our blog, founder video series, and mini podcast are how we pay it forward to get their stories told on a bigger stage.  

Check out the full collection, then consider joining Oracle for Startups and get your startup featured, too. 

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