Sustainability and ethics matter more and more to consumers, whether we’re buying an apple or a new car. Finding the weakest links in a supply chain is complex, especially for brands that make complicated products like vehicles.
Circulor is here to help. The London-based cloud startup specializes in tracking raw materials, using blockchain and artificial intelligence to help businesses map even the most intricate supply chains. The startup provides ‘traceability-as-a-service’ to verify responsible sourcing, underpin effective recycling, and improve efficiency.
The technology is already a hit with automotive companies. Using complementary blockchain technology from Circulor and Oracle, manufacturers can have full insight into their vehicle parts supply chain to offer safety to drivers, miners, and the environment.
“Circulor chose the Oracle Blockchain platform. Our experience was that it was very easy to architect the solution, and simple and fast to deploy,” explained cofounder Veera Johnson. Watch her in this video and learn how Circulor manages to trace cobalt from car batteries all the way back to the source.