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Reimagining Startup and Enterprise Innovation

This Thanksgiving, Dig In to Advice from Successful Startups

Sarah Griffiths
Freelance Journalist

Like a delicious Thanksgiving meal, good advice is best when shared.

Dig in to this healthy portion of helpful hints from founders, CEOs and members of the Oracle for Startups team. 

Work smart
‘Never give up’ is probably one of the first pieces of advice we receive as a child, and one that stands us in good stead for the rest of our lives. It’s a message that John Mark Eberhardt, CEO of bluField thinks is important to pass on. He was also told, “work smart so you don’t have to work hard,” which is sage advice for entrepreneurs trying to maintain the ever crucial work/life balance, including spending time with family and friends this Thanksgiving.

Live by a code
“The most important piece of business advice I’m grateful for is to follow ethical business practices no matter what,” says Prashant Surana, co-founder of Snapper. He adds, “As a company and as people, we always stand for who we are. Respect is your true net worth.”  Surana was told that one bad call can ruin your reputation, and tells fellow entrepreneurs they should always be ethical and give back selflessly.

Know your market
“The best advice we received was to understand what the market wants and not what books drive, because there is always a lot of pressure for every small business to become a product-focused startup,” says Renata Fernandes, CEO of Aurea Robotics. The Brazilian startup chose not to create a product, but a ‘framework’ to help it meet “100% of the customer’s needs.” She believes this approach sets Aurea Robotics apart from its competitors.

Stick with it
Oracle for Startups' Principal Cloud Architect Siva Kulasekaran shares what he calls "life-changing" advice from his father. "He said to pursue things that you start for at least 18 days continuously to make it a habit. You’ll then start loving things that you actually do, and it increased self-discipline in work and personal life." 

Feel free to pass this advice along like a steaming bowl of mashed potatoes.

Happy Thanksgiving from Oracle for Startups
 

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