Today we have lots of social channels through which a startup can venture into the digital world. So, is Twitter for startups? I would say yes! Even if you are building your idea, give it a voice. Hear how others perceive it:
Secure your Twitter Handle. Make it as close to your company name as possible. If the company name is not available, try using ‘CompanyNameCo’ or ‘CompanyNameInc’ as postscripts. Avoid usage of underscore in the handle name because typing underscore is not mobile friendly.
When writing your Twitter Bio make sure you use the entire 160 character limit and ensure your key offering is visible in the first line. Include industry related hashtags that will help in popping up in search results. If space permits, include a shortened website URL. Also, fill out Location and Website links below the bio.
This is your chance to build on the first impression with the “to be” follower. Make sure you have an engaging tweet pinned to the top of your profile. For instance, you can put a product demo video, a link to a published article/featured story or just a simple happy team picture.
Every startup works on lean startup methodology, which means they mostly do not have a dedicated resource to handle social media. In such a case, chart out a monthly social media strategy with your team. Make a note of all key festivals, product launches, EOSS offers. Once the plan is ready put all your tweets into a schedule.
Twitter Logo and Cover Image
Do not leave the picture blank. Put an optimized company logo to fit the space. You can also add a brand approved color to your profile to make it stand out. Go to “Edit Profile” and select “Theme color”. Add your brand color code here.
Put all your industry related hashtags on Tweet Deck. Every day check to see how your hashed hashtag is buzzing. Given the nature of tweets, it is very difficult to be always present to retweet or share your favorite tweet from different handles in real time. To do so, follow your favorite Twitterati then select the bell notification next to follow button. Select the option “Turn on mobile notification” from the drop down. This will trigger notification whenever they Tweet or go Live.
As a startup, you can talk about the latest feature addition, website launch, customer feedback snips, live tweeting from events, liking and retweeting content that is relevant to your page. Make sure you have the right mix of original content and retweets.
Work out and experiment which time of the day gives you most impressions, likes, and retweets. For instance, in India the best time of the day to tweet is between 11 am and 3 pm. However, if your audience is global then make sure to time posts in the overlapping time zones or schedule at specific time intervals.
Tip # 9
Make sure you are working out the right hashtag strategy for twitter. Here the optimum number of hashtag is 1-2 for each tweet. Create unique hashtags when you are going to an event or launching a product. Communicate to your team and others to use those hashtags when they tweet. If the hashtag has 2-3 words in it, capitalize each word to increase visibility #YouGotIt.
Tell your story with Twitter Threads. Keep on adding to this thread when you have new perspective and the conversation is live again.