Reimagining Startup and Enterprise Innovation

Portal Enhancements Deliver Customers and Marketing Resources On Demand

Guest Author

by Nadeen Khoury, Oracle for Startups

The Startup Portal serves as the “center of the universe” for our virtual program.  The addition of a user-friendly Market Connect section last month has made the universe a whole lot brighter.  

Members of Oracle for Startups have access to this exclusive online portal for on-demand resources including migration support, additional free cloud credits, mentorship, and now Market Connect benefits like customer engagements and marketing exposure. 

Market Connect allows qualifying startups to level up their engagement and gain access to Oracle’s broad network of customers, products, and marketing ecosystems. Startups have already gained serious value from their experience with Market Connect, as they tap into the resources, connections, and exposure that help them scale their technology and their business.  

"With the new online Market Connect process, we were able to complete all the requirements to qualify inside the Startup Portal through a series of steps," said Rodrigo Soriano, CEO and founder of Airfluencers. "This makes the process simple and easy, and qualifies us for a host of benefits including customer connections and marketing."

What Startups Get from Market Connect

Once they take steps to qualify, startups are connected to an ecosystem of product integrations, marketing opportunities, and customers with opportunities for the following: 

•    Customer engagements/meetings
•    Product team interactions
•    Marketing and events exposure
•    Blogs, social media, PR, and AR
•    VC introductions and engagements

How to Qualify 

  1. Complete Startup Profile: Enter company information in the Startup Portal. 
  2. Begin Using Oracle Cloud: Activate Oracle Cloud account and use $500 in free credits. 
  3. Submit a Case Study: Write and submit a customer case study based on a sample template.
  4. Submit Reference Architecture: Provide a document illustrating reference architecture.
  5. Integration Strategy: Explain product integration strategy with an Oracle product solution, if applicable.
  6. Submit Two-Minute Elevator Pitch: Upload a video that shows why Oracle customers, partners, and product teams should be excited about your solution. 
  7. Upload Vector Logos: Upload scalable vector artwork of your logos.


Startups who complete all the steps are eligible for Market Connect benefits. This is an automated process and the steps don’t have to occur in order. Candidates are reviewed regularly and can be activated for benefits at any time.* For more information, check out our Market Connect information sheet

“Our team is always looking for ways to enhance the portal so we can keep delivering more resources and value for the startups in the program,” says Oracle for Startups VP Jason Williamson. “This latest enhancement gives the startups an automated, on-demand way to earn benefits including attending and speaking at virtual and on-site events, PR and media opportunities, and introductions to Oracle’s enterprise customers.”  

Current members of Oracle for Startups can access the virtual experience today by logging in to the Startup Portal and navigating to the Market Connect section. 

If you are a startup interested in tapping into the benefits of  our program, learn more about Oracle for Startups and sign up today. 

*Completion of the steps does not guarantee all benefits. All submissions must be approved by our team.

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