Reimagining Startup and Enterprise Innovation

Indian Startup Drives Incredible Efficiency for the Fashion Retail Ecosystem

Prantika Pitta
Global Communications

Talk about improving the efficiency for fashion brands and retailers in India and the first name to pop up is Increff, short for Incredible Efficiency, the most sought after fashion merchandising and supply chain solution provider in the country. In 2016 Romil Jain, Rahul Jain and Anshuman Agarwal formed Increff with the vision to deliver a significant and sustainable increase in sales and inventory efficiency to fashion and lifestyle brands and retailers. Through their technology and data-backed intelligence, brands can transform their merchandising, design and fulfillment operations.

Inventory efficiency can be further categorized under poor demand sensing and poor demand fulfillment. Increff has a developed solution to enable brands achieve growth:

  1. IRIS - Science of Merchandising: This product enables brands to make data-driven intelligent decisions based on complex and fashion-focused algorithms.
  2. ASSURE - Smart Fulfillment:  It enables smart inventory placement across a network of managed warehouses, provides a single view of inventory and achieves 100% inventory and fulfillment through its unique method of serialization of inventory and human-error proof warehousing processes driven by technology.

The Bengaluru-based startup raised $2 million in its first round of funding led by Sequoia Capital in 2017. “The fashion industry, including brand houses, retailers and e-commerce players, is struggling to grow and generate profit even though they have huge margins. Increff makes a huge impact on top line and bottom line by bringing in technology led automation on the Supply Side.,” Rajul Jain, CEO, Increff.

Increff is a part of the Oracle for Startups program and has come a long way since its inception into the program in India. The startup uses various Oracle technologies that are built as part of IAAS and PAAS which includes, API Gateway, Java, MySQL, MySQL Cluster, VM Server for x86, VM Virtualbox and Registry (OCIR) and Loadbalancers.

The Oracle for Startups team has helped Increff with their knowledge of technology and in guiding them in choosing the right Oracle services. Increff have successfully deployed ASSURE and IRIS products on Oracle Cloud with the help of the Oracle team. Oracle’s tremendous expertise helped in improving Increff's product architecture. These valuable inputs helped to scale applications and automation of deployments using Docker and Kubernetes services. Increff also explored the option of Oracle Analytics services for improvising the IRIS product.  

The road ahead looks extremely promising for Increff as they look forward to participating in Oracle Open World 2019 in Dubai. Oracle Open World Middle East provides a chance to network within the Oracle ecosystem. Oracle’s deep domain expertise and the understanding of the market is critical to innovate and build future technology solutions catering to the global market. This event offers a platform to interact directly with end users, present solutions and get perspectives from different stakeholders. Which in turn will help Increff shape strategy, and develop a global expansion plan.

The Oracle for Startups program is an amazing platform for all startups. It not only provides infrastructure, mentoring and investor connects but more importantly for a company like Increff, it gives an opportunity to engage with Oracle's clients and its global ecosystem,” Rajul Jain, CEO, Increff.

JOIN ORACLE FOR STARTUPS: Sign up to receive free Oracle Cloud credits, plus access to business enablement and marketing resources for your startup. 

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