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iGeolise Selected as Top Story of 2018 by Profit Magazine

Amy Sorrells
Global Communications, Oracle Global Startup Ecosystem

Image: Profit, Editor’s Choice: The Best of 2018

Oracle’s Profit Magazine covered hundreds of innovative companies and new technologies during the past year, from emerging businesses like Stitch Fix to perennial brands like Toyota. So, when the editors of Profit set out to choose their top stories of the year it was no easy feat. We are beyond proud that a startup in our global program, iGeolise, was chosen by Profit editors as a top story of 2018 for the “Matter of Minutes” piece.

“iGeolise took something common—search travel and mapping—and viewed it through a different lens, measuring by time not miles. That made all the difference,” says Profit editor-in-chief Aaron Lazenby. “New technology is making its way into the enterprise at an accelerating rate. Working closely with startups through our Oracle Global Startup Ecosystem program allows us to embrace those disruptive technologies for our products and customers.”

iGeolise joined the Oracle startup program in the summer of 2017 and have since scaled their technology, increased revenue, grown their team, earned awards and gained exposure at key global events. The fast-growing startup is also in several sales cycles with Oracle customers.

iGeolise lets users plan their travel based on time rather than distance. The iGeolise TravelTime platform processes maps and data from across the globe and delivers optimized travel time mapping so you know what’s reachable in minutes, not miles. A B2B platform, their API can be integrated into an existing website or mobile application so users can search for services by time via different modes of transport.

The company has a healthy customer base that continues to grow with organizations like the National Health Service (NHS), Greater London Authority, Pitney Bowes, and Dunnhumby.

“The partnership with Oracle has been game-changing for us. The startup program gives us access to enterprise-grade technology, as well as customers that will boost our growth, and all we have to do is concentrate on our business,” said Peter Lilley, cofounder of iGeolise.  “And the introductions to customers is quickly turning into real revenue possibilities.”

From a technology standpoint, they had very intense CPU requirements, and the high volume of map data to be processed had become a barrier to growth.

“With Oracle Cloud, if a client starts doing 100 times more searches, we can easily autoscale into that. Our field sales routing tool, our geocoder, and our fast parsing—we could not have done those things at the speed we do without Oracle,” said Charlie Davies, cofounder of iGeolise.

Snapshot of iGeolise

  • iGeolise processes maps and data from across the globe and delivers optimized travel time mapping so you know what’s reachable in minutes, not miles. Their API can be integrated into an existing website or mobile application so users can search for services by time via different modes of transport.
  • UK-based company with approximately 20 employees and growing and offices in London, Lithuania and Amsterdam
  • iGeolise runs on the Oracle Cloud, using bare metal servers, as well as OCI Container Engine for Kubernetes to parse maps, plus a custom-built geocoder based on Oracle VM. 
  • Oracle Cloud cut down their data processing times from weeks to hours, while making their service faster, more reliable and more efficient.
  • The switch to Oracle Cloud has enabled iGeolise to scale their business to become a global back-end search provider with limitless capacity and on-demand scaling flexibility.
  • Clients such as Zoopla, a property search website, report a 300% increase in conversions.  Stepstone, an employment search tool popular in the UK, report that location relevance has increased by 60%.
  • iGeolise is engaging regularly with Oracle customers including participating in various RFPs and POCs.
  • The company is earning media exposure in outlets such as Forbes, The Sunday Times, San Francisco Business Journal, Profit Magazine and many others.
  • Featured at key global events including Oracle OpenWorld, Web Summit and Modern Business Experience.
  • Winners of the Oracle Excellence Award for Sustainability Innovation 2018.
  • Winners of the Oracle Cloud Innovation Award 2018

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