Reimagining Startup and Enterprise Innovation

Humanize Investors to Win Them Over

Guest Author

This blog post was authored by Lee Reeves, Business Development Manager, Oracle for Startups.


Earlier this month, I had the opportunity to represent Oracle for Startups at FUND Conference Chicago. FUND Chicago brings together investment-focused people, companies, and community leaders to redefine and accelerate how entrepreneurs and investors meet and grow together.

We’re ALL human, no matter what title we don at work, a startup conference, or an investor pitch. Remembering that simple truth is the first step in nailing your pitch in front of investors. With that in mind, here are 7 more things you can do  to make an impact on your audience:

  1. Introduce Yourself and Your Company: Who are you and what does your company do?
  2. Be Brief: Lay out the problem and how your solution solves it.
  3. Describe the Problem – at a high level! Don’t run the risk of losing your audience by going too deep.  Keep it simple!
  4. Offer a Solution: Why are you solving this problem?  Why is it important to solve this problem right now?
  5. Explain your Goals: What do you want to accomplish?  And in what timeframe?
  6. Show How your Solution is Different: Tell them about your ‘secret sauce’, without giving away the farm!
  7. Brag a Little: What have you accomplished in the last few months?  Have you formed any strategic partnerships?  Landed a paid pilot? Share your success.

Throughout your pitch, remember to own your story, and connect on a human level.  Focus on making a connection with the person first, investor second, because investors are humans too!    People invest in people.  Don’t let anyone tell you otherwise.

JOIN ORACLE FOR STARTUPS: Sign up to receive free Oracle Cloud credits, plus access to business enablement and marketing resources for your startup. 

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