Reimagining Startup and Enterprise Innovation

5 Startups Using AI For Altruistic Ends

Sarah Griffiths
Freelance Journalist

By harnessing the power of technology, a raft of new startups is intent of solving some of mankind’s injustices.

Tackling recruitment bias
Brazilian startup Jobecam aims to beat unconscious bias in recruitment, can lead to people not getting jobs because of their race or sex. The company uses video technology and intelligent algorithms to rank suitable candidates without any influence from recruiters, making the hiring process is fairer. “We help the decision-maker to evaluate candidates just for their competences, abilities and experiences instead of their gender, race, ethnicity, religion, etc,” Jobecam CEO Cammila Yochabell says, explaining that the technology saves companies time and money when it comes to finding the best candidates quickly.

Solving the enterprise identity crisis
Transmute, a user-centric identity management platform for enterprises, was born out of an altruistic hackathon. In 2016, thousands of refugees were pouring into Europe with no means to identify themselves, while government organizations had no integrated way to validate and track identities across the variety of disparate systems they use to manage the asylum process. So, Karyl Fowler and Orie Steele built an identity management application for refugees that was user-centric, secure and traceable and the idea led to Transmute, which now focuses on solving identity management challenges within businesses. The blockchain-based solution enables secure and automated end-to-end traceability so that unique IDs can be established for people within organisations.

Making scientific progress more possible
Scientific research isn’t cheap and data management adds to the expense. But Molecula – a computational analysis engine for streaming data – is helping the reduce the epic cost.  The streaming AI service empowers enterprises to understand and act on data instantly, no matter how complex, fragmented or large, by creating a scalable way to quickly query and join in massive databases, data warehouses and data streams. By moving traditional analysis and machine learning workloads to the cloud, Molecula can enable the world’s leading scientists and engineers to focus on the fundamental research needed to solve complex problems quickly and securely, without the expensive and difficult data management usually required.

Making factories safer
The Industrial Internet of Things (IIoT) is expected to bring huge efficiency savings for factories, but owners are fearful of machines being hacked. However, SCADAfence's security platform is designed to keep complex operational technology (OT) networks running smoothly and securely. The software can then start to monitor the OT network activities, discovering all assets in the network and their characteristics. Through continuous monitoring, the SCADAfence algorithms offer real-time detection of malicious activities and deviations from normal behavioral profiles that could threaten the network - including cyber-attacks and non-malicious threats. This is important, because the costs associated with ransomware and downtime can run into millions of dollars.

Fighting dark marketing
Dark marketing campaigns target consumers across a variety of digital platforms in a more personalized and intelligent way than ever before, making a brand’s message more likely to hit home. But the lack of transparency makes it hard for rivals to communicate their own message in an equally successful way. BrandTotal shines a light on dark marketing strategies to expose the competition’s targeting, messaging, timing, spend, and creative performance so rivals can adjust their marketing strategy in real-time. It does this by harnessing the power of cyber security, machine learning and AI methodologies to reverse engineer the competition’s marketing strategy, giving its customers the edge over the competition, and consumers more satisfying and personal ads to view.

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