It’s so close you can smell the barbecue… South by Southwest (SXSW), the best conference/party/networking event in Texas. If you’re a social media marketer, here’s what you absolutely must see, do, and eat while in Austin.
12.30p-1:30p #AskGaryVee IRl; Gary Vaynerchuck Answers It All: If you don’t know why Gary is so popular, do yourself a favor and watch his #AskGaryVee show. He’s candid, smart, and brutally honest. “Bring your toughest questions - superstar CEO and insanely successful business expert Gary Vee has all the answers.”
2.30p: President Obama Keynote: This is the first time a sitting president is speaking at SXSW. If you bought an Interactive, Gold, or Platinum badge, register for the ticket lottery here. If you can’t make it, you can watch it live on sxsw.com/live or simulcast throughout the conference venues.
6p-7p: NBC Olympics Rio 2016 Event: Want to party with Willie Geist, Tara Lipinski, David Feherty, Jim Bell and John D Miller? Now’s your chance! They’ll be discussing the Olympics in the digital age on the NBC Sports Lawn (outside the Four Seasons.)
12.30p-1.30p: So You Want To Partner With A Social Media Star: This panel of executives from Toyota, Venture Fuel, Spalding, and Dollar Shave Club tackle one of the most complicated topics in social media: influencer marketing.
3:30p-4:30p: Programmatic Advertising in the Age of CX: Digital advertising executives from ZenithOptimedia, MediaMath and Hewlett Packard will discuss how to deliver more relevant experiences in the face of disparate data points and aggressive ROI goals. Oracle Marketing Cloud is presenting this session.
6.30p-10.30p: Don’t miss the Official SXSW Party at Cedar Street Courtyard on Saturday, March 12th. The Spazmatics, the “Ultimate New Wave 80’s Show,” will play from 6.30pm-10.30pm. Beer and wine will be served alongside local food favorites and 1,400+ new friends (a.k.a. customers and prospects.) It’s a great way to #KnowYourPeeps! This is Oracle Marketing Cloud’s party, too.
12.30p-1:30p: F*ck No. Sh*t Yeah! Damn Right? “Let's talk about mistakes and self doubt, conflict and stress. Let's talk about failure—let's laugh at it and capitalize on it. Following the hugely popular Fuck No and Shit Yeah talks, Damn Right reveals the intimate details of all the missteps and miscalculations along the road to success. Honest and unfiltered, Michael dissects the good, the bad and the WTF in every (questionable) decision we make.”
3.30p-4:30p: How To Cultivate Online Brand Ambassadors: “Learn how some of America's most recognized brands nurture their staff and audiences, and convert them into advocates for the brand, services, products, experiences and information.”
6:30p: Set a calendar alert - @OracleSocial will have a live Periscope with executives from General Motors, Southwest Airlines, and Cummins in advance of Monday’s session! This will be a candid conversation about social customer service and everything SXSW.
9p-2a: MashBash! “Drink, dance and take a glimpse into the future of the Internet with Mashable and a few hundred of our closest friends during SXSW’s hottest party at The Main on 610 East 6th Street.”
11a-12pm: Same Time Zone, Unique Challenges: Rio ’16 Preview: “As brands, sports companies, and organizations look ahead to the Summer Games, get a preview of how the US Olympic Committee, NBC Sports, Visa, and digital strategists are preparing to capitalize on global digital attention and learn how to make the most of your organization’s own moment.”
3.30pm-4.30pm: Is Twitter The New Customer Call Center? Today, more than 1 in 3 prefer social to other service channels. Customer service emergencies can happen in the blink of an eye- and businesses normally learn of them only after major brand damage has occurred. Innovative companies have incorporated social into their “triage” centers by creating customer service centers that enable businesses to capture, learn, and act on social data in real-time. Join executives from General Motors, Southwest Airlines, Cummins Inc., and Oracle as they discuss social’s rising role in customer service and the customer experience.
12:30p-1:30p: Instagram and Snapchat Content: The New Hustle “Listen to brands and artists that are winning on Instagram and Snapchat to understand how you should be approaching these platforms to get noticed, build and retain new fans.”
Have something to add? Let us know in the comments below. We’d love to hear from you!