Key Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM customers to use social media effectively to drive tangible business results.
In our previous post, we discussed how to optimize social media campaigns with strategies for listening, measurement and refinement. Today we’ll learn how (and why) to find a complete social solution that sets you up for long term success.
Everyone Has (Social Media Management) Needs
Social media use cases are as unique as the businesses that employ them. Depending on factors like industry vertical and maturity level, social media can take on various roles toward driving business goals. Consider these examples from three very different brands:
What these brands have in common, however, is they all use a comprehensive suite to manage their social media presence. A complete platform offers the flexibility and scale to meet the needs of a diverse customer base.
One Answer for Many Questions
Point solutions—smaller-scale tools with a singular focus—can work for a minor brand with a very specific use case. But if you plan to leverage social media as part of a broader strategy, you'll likely benefit from a suite of social tools that addresses multiple needs.
A mature system offers functionality and integrations to extend social across your business. For instance:
The right technology enabler will streamline operations to tap the potential of social media. But when there is a software solution for every need, how does a brand find the right tool, or combination of tools, to satisfy as many requirements as possible?
Find the Right Fit
Shopping for a platform that meets your current and future needs can be daunting, but the investment will save you countless hours of implementation, integration and usage audits that come with disparate vendor adoption.