We get it - you’re a busy social media marketer. When you’re not responding to emails, creating content, or having a life outside of work, it’s impossible to stay on top of it all.
That’s where we come in. We’re starting a new series called This Week In Social which will highlight the most important news in social media. Click “Subscribe to Email Updates” so you never miss an article.
We’re plugged in 24-7, so you don’t have to be.
Facebook’s annual global developer conference, F8, was packed with new information. Facebook announced the integration of bots with Messenger. CEO Mark Zuckerberg laid out the 10 year plan for Facebook development, which is heading in the direction of artificial intelligence, virtual reality, and connectivity. CTO Mike Schroepfer went into detail on these topics on the second day. Facebook’s “Newsroom” has links to the keynotes and snaps from the conference.
Tai Tran, the 22 year old who’s leading Apple’s customer service handle, @AppleSupport, is also teaching a social media class at UC Berkeley. Here are some of his course materials. Business Insider highlighted some of the interesting details too.
Instagram has added a “Videos You Might Like” to their Explore section. As their blog describes, “the more you like, the better Explore gets, adjusting to your preferences and showing you more of the stuff you enjoy.”
We’ve all seen the reports - too much social media can lead to depression and anxiety. However, there are two sides to every story. In the wake of an earthquake in Japan, social media connected victims with their families and raised spirits. “Everybody sent them round through other social networking apps and we got messages back that really cheered us up under there,” said 19 year old Hiroki Nishimura, who was buried under his home.
We are at the Social Media Marketing World conference this week, so make sure you're following us for the latest information!