We mostly explore topics and trends around social marketing in this space. (It’s not best practice to always write about your product.) That said, since readers aren’t privy to the emails Oracle Social Cloud customers often get announcing new features and capabilities, we wanted to put you in their shoes and summarize some they’ve gotten so far this year.
One actually was blogworthy, the rollout of Social Station, a customizable user experience workspace within the Oracle Social Relationship Management (SRM) platform. Customers can set up their work environments with drag and drop modules like Custom Analytics and an Enhanced Calendar so it works best for them. Meanwhile, our developers get to play and build new modules.
Engage is the part of the product where you watch and respond to activity on your channels and Listen topics. Our customers can now take action on multiple messages by doing some box checking then clicking an action in a dropdown. And they can now take public interactions private by initiating Twitter direct messages within Engage.
Listen & Analyze is the section of SRM where customers monitor what’s being said about them across social and the web. Lately they’ve gotten some good integration with Engage in that they can choose which topics they want fed to Engage right from their Listen & Analyze topics list. If it’s deleted in one, it’s deleted in the other. And topics show in the same bundle in Engage as they do in Listen & Analyze. All synced up. Plus 3 new languages (Swedish, Finnish and Norwegian) have been added to the Topic Creation language dropdown, and there’s a customizable dashboard chart picker.
The Publish component got some new toys too. Customers can upload their pre-planned content calendars via CSV, and those posts will be populated into Publish ready to go! We even give them the CSV sample file to fill out. The calendar is more interactive too. Click on a post in it and a sidebar opens showing them the posts for that day plus a short preview of each. Click a preview and they get even more details. From here they can edit or remove a post then go right back to the calendar.
You might know that Facebook lets you create Lookalike Audiences. It takes targeting data from a custom audience you created and makes a new audience based on it. We fixed it so customers can create Lookalike Audience within the SRM. They can also opt out their fans from Facebook custom audiences. Upload the fan list to the Media Account for the custom audience, and Facebook won’t include them in future custom audiences. Lastly, our customers have an updated pie chart on each custom audience's Detail page showing the percentage of their custom audience made from each source used to make that audience.
We hope that our customers love getting these regular emails telling them about our additions and improvements to the Oracle SRM platform as much as we love…well, adding and improving stuff.