Friday Apr 25, 2014

13 Social Marketing Facts + Your Possible Reactions

social media statisticsMore people own a mobile device than a toothbrush.

“So I guess we should get around to mobile-optimizing our site, right?”

90% of consumers trust peer recommendations. 14% trust ads.

“Then why isn’t our daily mission to turn our customers into raving fans?”

The average person has an attention span of 7 seconds, that’s one second less than a goldfish.

“But…I just finished a 280-page white paper!”

45% of CMOs are confident they know which metrics or business outcomes key stakeholders care about.

“Wow, I haven’t even asked what my stakeholders care about. I should probably hop right on that.”

B2B buyers are 70%-90% of the way through the buying journey before they reach out to a vendor.

“That’s a shame, cause I’m awesome on the phone. I sure hope the assets we have out there that precede us are good enough.”

Social media marketing budgets are projected to double in the next 5 years.

“Great! Time to calculate what’s double the cost of one low-paid intern.”

Adding social sharing buttons to email messages increases click-through rates over 150%.

“Wait, what? You can put social sharing buttons on emails?!”

60% of consumers feel more positive about a brand after consuming content from it.

“Hey, we post a blog every 3 or 4 months. We’re solid.”

56% of Millennials won’t work for firms prohibiting the use of social in the office.

“Banning social; kind of a hard way to get that employee brand advocacy program going.”

Job postings on LinkedIn for social media positions have grown 1,300% since 2010.

“Apparently my stock is going way up, and the brand I work for is doing an outstanding job of pretending it isn’t.”

78% of small businesses get at least a quarter of their new customers via social.

“But I keep hearing there’s no ROI to social. I guess new customers don’t translate to ROI.”

1 million links are shared every 20 minutes on Facebook.

“That’s a lot of competition. I have a bad feeling some of the lame stuff we put out doesn’t make the cut.”

In 10 years, 40% of the Fortune 500 won’t be here anymore.

“Wow, I hope we’re as nimble and innovative as we like to think.”

@mikestiles @oraclesocial


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