By Maggie Schneider Huston-Oracle on Aug 27, 2015
Big news: Tumblr is joining Oracle Social’s SRM Platform!
Tumblr is much more than your average micro-blogging site. In today's image-focused, socially driven environment, Tumblr is gaining in importance with brands. As our partner NBC Sports noted in AdWeek, "Tumblr is a visually rich, social-friendly platform" that they found a "perfect" place for SuperBowl content. According to Tumblr, there are 251.8 million blogs publishing 80 million posts in 16 different languages PER DAY on Tumblr. Unlike other social media websites, you aren’t limited by the format of your content; you can post text, photos, links, music, or videos to your blog. By integrating Tumblr into Oracle Social’s SRM, our customers have a tremendous opportunity to expand their brands into new markets and engage with customers in new ways, all through one platform.
What This Means
Publish: You will be able to add and manage Tumblr accounts from the same page as your other social media channels.
You’ll be able to create posts in the same manner as any other social network. This will make your social media manager’s life better, as it will be easier to create consistent posts across your social profiles.
Analyze: You’ll also be able to analyze your content to determine how well it is performing - not just on the Tumblr site, but compared to your other social media platforms as well.
For example, if you decided to run a “Summer Fun” social media campaign across your Facebook, Twitter, Google+, LinkedIn and Tumblr accounts, you can monitor the performance of those posts using the SRM.
This unique capability will allow you to see the entire picture of your social media campaigns - not just your performance on individual posts.
Although we have that too.
With the addition of Tumblr to the SRM lineup, Oracle Social Cloud now supports eight social platforms (with more coming soon): Facebook, Twitter, LinkedIn, Google+, Instagram, Youtube, Weibo, and Tumblr. According to eMarketer, by the end of 2015, almost 1/3 of the global population will be using a social media website regularly - and the SRM will make it easier for you to reach these people through one integrated platform.
For more information on how to add Tumblr to your account, click here.