Oracle Social Spotlight

Oracle Speaks the Languages of Social Marketing

May 31, 2013 By: Amy Sorrells

A few blog posts back, we looked at how social is a planet-spanning phenomenon, as well as a global social marketing opportunity. But only for those who understand social is the way to talk to the world, that value and relevancy is key no matter the target location, and that your social management tools must be able to play ball globally, and at scale.

Oracle Sr. Product Manager Christian Rauh brings us the good news that if you’re under the Oracle Social Relationship Management wing, your ability to build those critical, one-on-one fan relationships, no matter what the language or culture, just got even better.

Christian says, “Why should a German channel manager have to also be fluent in English just so they can fully understand and use their social marketing, listening, engagement and analytics platform? Our Social Cloud SRM now lets marketers get the maximum advantage out of our platform, no matter where they are on the planet. A Community Manager in Brazil can log in and be presented with a Portuguese user interface across every social component. Users in Japan can review their analytics in a Japanese environment. The need to get help from English speakers to perform tasks in the SRM is ebbing away.”

There you have it in all its common sense simplicity. You should be able to experience the Oracle Social Relationship Management platform in your native language so you can hire the best person for the CM job (even if they don’t speak English), work efficiently, get everything the platform has to offer, and communicate with fans and followers taking every cultural nuance and interpretation into account. And since you should be able to, with Oracle, you can.

Go ahead, pick your SRM interface language. There are 30 of them.

  • Bulgarian
  • Chinese (simplified)
  • Chinese (traditional)
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • French (Canada)
  • German
  • Greek
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Latvian
  • Lithuanian
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Serbian (Latin chars)
  • Slovenian
  • Spanish
  • Swedish
  • Turkish
  • Ukrainian

Even if you don’t see your language on that list, the Oracle SRM can still read and write in any UTF-8 supported characters. These are the languages in which the interface itself is available. This is also welcome news if you’re a brand based in an English speaking country but with varied social channels globally. Not only can your team use the platform in the language of their choice, your management of that team then becomes imminently easier and more efficient.

Le Social est pour le monde entier.

Photo: stock.xchng


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