A blog about Oracle Social Life

Oracle Social Cloud Gives Thanks

Whitney Durmick
Senior Product Manager

Thanksgiving is a day for family, football and food comas. It's a day off we can use to reflect - why did I eat that third slice of pie?! - and remember the things and people in our lives that give us a sense a gratitude. 

Oracle Social is especially thankful for our customers, who continually demonstrate that social media works best when it creates a seamless customer experience. These five Social Cloud rockstars embody the vision of social media management for the enterprise, deploying meaningful social initiatives that engage customers, solve problems and increase efficiency. 

Leading Australian travel agency Helloworld espouses one of the most valuable tenets of social media—making the world a more connected, accessible place. Using Oracle Social Cloud to improve efficiency in their organization, they listen to their customers and deliver relevant content to engage with them 3x faster than before. 
Helloworld is the cool relative that shows up to the party with effervescent joy and brightly wrapped packages for every guest, and spends dinner sharing animated tales of international travel adventures.
Socially driven business represents half of Modere’s overall revenue. With a global footprint, Modere recognizes the need for an integrated social and marketing solution with far-reaching capabilities. They implement Oracle Marketing Cloud and SRM to drive engagement with such campaigns as their recent Share the Love initiative. 
Modere is the savvy friend that coordinates the coolest Friends-giving celebration in town, complete with plenty of inspiring people and Pinterest-ready table settings. They ensure the event is well publicized with cool pictures aplenty on social networks like Facebook and Instagram. 

General Motors
As the preferred tool for customer care, Oracle Social Cloud empowers General Motors to be there for their customers when they have questions or concerns. GM unifies and enriches global data with social history to deliver personalized service so customers receive the care they expect from the global automaker. 
The attentive family member who makes sure your plate receives second-helpings and that your drink is never empty, General Motors ensures everyone leaves happy and full. 
Implementing social media as part of unified customer experience strategy, Cummins uses social intelligence to engage across all customer-facing touchpoints, and integrates social with marketing and customer service. Their Marketing Intelligence group uses social listening to discover industry trends, which it uses to influence product strategy. 
Cummins is the tech-ready relative who sees that Thanksgiving goes off without a hitch. They know exactly how to stream the best parades and football games, and make sure your turkey is cooked perfectly with expert online tutorials. 
This Thanksgiving, we give thanks for time spent with friends and loved ones, and for our customers who make a more connected world possible. 

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