A blog about Oracle Social Life

It's Time to Connect Meaningfully with Your Social Audience

Guest Author

We are thrilled to announce that as of November 9th, every Oracle Social Cloud customer with access to Engage will be able to leverage a brand new engagement experience.

To deliver on the promise of meaningful social engagement, brands need to quickly monitor and respond to high volumes of conversation. With several active social networks in play, plus mentions taking place away from owned sites (like consumer reviews, message boards, etc.) this can be a daunting task.

The new Engage empowers brands to manage all of these activities through a visually inspired, easy-to-navigate interface.

Designed with customization and flexibility in mind, these enhancements offer greater efficiency for community managers, service agents, and anyone who needs to keep their finger on the pulse of social chatter. A few key benefits:

  • No More Flipping Channels: Forget jumping from one network to the next; Engage displays messages from multiple social channels in a single comprehensive view. Monitor mentions on owned pages side by side with important topics related to customer service issues, campaigns, events, brands, or competitors. Become a productivity powerhouse with message context that helps you take the right actions on the right messages. An intuitive interface and vividly displayed images make for a tool you’ll actually enjoy using.
  • What You Want, When You Want: Fully customizable, flexible and unique, Engage enables each user to create the workspace they need to be their most productive. Content streams can be populated with the most important social channels and topics, and configuration is unique to the user and will persist between sessions.
  • Powerful New Features: The new Engage includes a host of powerful new features, thoughtfully designed to help you engage with your social audience more meaningfully. For example:
    • Diminish the impact of trolls with one-click blocking for Facebook users and spam.
    • Quickly pinpoint important messages related to your event, product or campaign (search by sentiment, user or search term).
    • Maintain brand consistency with a built-in branded link shortener.

Since its inception, Oracle Social Cloud has actively collaborated with our customers to hear suggestions for improving the SRM platform. With your feedback in mind, we make continuous efforts to modernize and personalize your experience. The new Engage interface is just one of these latest initiatives.

We hope you’re as excited as we are about an enhanced Engage experience. If you are an active Social Cloud user, jump in and try it out! We can’t wait to hear what you think. 

And stay tuned for more updates, new Engage is just the beginning! 

‚ÄčThis blog comes from guest author Samantha Liu, Principal Product Manager for Oracle Social Cloud. 

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