We’re less than a week away from celebrating our freedom, barbecue and fireworks. Your coworkers are probably on vacation or day-dreaming about their weekend plans. Too bad social media never sleeps, right?
But that doesn’t mean you can’t partake in the festivities, too. Because of the pervasive nature of social media, it’s exceptionally important for social media managers to balance their professional and personal lives.
Basically, you need to unplug. Here’s how:
1. Schedule your posts:
Duh. You’re probably already doing this anyway, but it bears repeating. Using a tool like Oracle Social Cloud’s SRM will allow you to schedule custom posts for LinkedIn, Facebook, Twitter, and Google+. Time your posts to peak visibility hours, and keep in mind major events. For example, it’d be a bad idea to schedule a post on LinkedIn on the 4th of July at 9.30pm - most people will probably be watching fireworks. However, it would be a good idea to schedule a post on the 4th at 9.30pm on Facebook or Twitter that echoes the fireworks theme. Each platform is different - meet your audience on their terms.
2. Designate someone as a “Comment Responder” for the weekend:
If you’ve got a team of social media managers, this is pretty easy - just have one person monitor the handles for any fires that may erupt. If you’re flying solo, pick a few times per day to check for comments. Depending on the volume of comments your handles receive, this could be once a day or five times per day. Either way - be sure to keep it short.
3. Put your phone away
When you’re not “on,” be off. Put the phone away. Close your laptop. It’s easy to get sucked into social media, so physically remove yourself from the temptation. Turn on the “Out of Office” notification on your email.
Enjoy. You’ve earned it.