“We’ve done a lot to understand who our audience is and what kind of stories they respond to. There’s a style of headline that teases and informs. There’s a way to [create content] that causes people to smile, click, and share in an authentic way.”
That’s how Chris Lee, President of Deseret Digital Media (which owns FamilyShare Network) describes the heart of their content creation. Underpinning their 80 social channels with an audience of over 100 million people is Oracle Social Cloud’s Social Relationship Management (SRM) solution. Social listening is “paramount,” says Mr. Lee. “Content needs to bridge the audience’s needs and the brand message. If you can’t find the bridge, don’t do it.”
To read more about FamilyShare, click here.