Ignoring Some Countries? Social Listening & Monitoring in Multiple Languages
By Mike Stiles on Jan 07, 2014
Social media is a global shift, so for companies doing business in international markets, what sense does it make to listen to what some users are saying but not others? This week, Oracle Social Cloud added 7 more language capabilities to the existing 4, tearing down even more language and cultural barriers.
And all the people said “Hurrah,” except in different languages.
Advanced social listening and monitoring using Oracle Social Relationship Management (SRM) is now available for Russian, French, German, Italian, Dutch, Japanese, and Korean. These languages join the solution’s existing English, Spanish, Chinese, and Portuguese capabilities.
The world is only getting smaller, and more interconnected. True global enterprises must be able to listen, engage, publish and analyze in each market, tapping into the wealth of data social brings. With Oracle Social Cloud watching over 700 million messages daily across social networks, blogs, forums and news sites, clients are empowered with knowledge of the discussions taking place…about THEM.
Let’s take a quick look at the social world and how it’s expanding and evolving. By 2017, the global social audience will be 2.55 billion, giving social a 24% penetration. While the most social use is, in order, in N. America, Western Europe, Central and Eastern Europe, Latin America, Asia, Mid-East and Africa, emerging economies are growing at a much faster clip. The Mid-East and Africa grew 191%, while Asia grew 146%.
Makes sense to have the capabilities to do something about that, right? Capabilities like:
Global and Local Language Functionality:
Helps tear down location/language barriers for improved multinational communication.
Native Language Text Analytics:
Oracle’s unique semantic text analysis lets you find relevant messages and avoid noise.
Do they love or hate you? Content analysis in English, Spanish, Portuguese, French, German and Chinese.
Native Language User Interface and Publishing:
The solution’s user interface is available in 31 languages, a dream for native community managers.
Global Dashboard Analytics:
See where the conversations are happening around the world so you can allocate resources accordingly.
Enhanced and Expanded Custom Indicators:
The expanded library of Indicators lets you access and categorize targeted and specialized messages.
Social expertise isn’t just about scheduling posts anymore. Who brands choose as their social technology partner is going to separate the serious players from the “noodlers.” Not just in terms of being able to listen to a global marketplace, but to then be able to integrate what you hear across applications like marketing, customer service, and sales.