13 Social Marketing Facts + Your Possible Reactions
By Mike Stiles on Apr 25, 2014
More people own a mobile device than a toothbrush.
“So I guess we should get around to mobile-optimizing our site, right?”
90% of consumers trust peer recommendations. 14% trust ads.
“Then why isn’t our daily mission to turn our customers into raving fans?”
The average person has an attention span of 7 seconds, that’s one second less than a goldfish.
“But…I just finished a 280-page white paper!”
45% of CMOs are confident they know which metrics or business outcomes key stakeholders care about.
“Wow, I haven’t even asked what my stakeholders care about. I should probably hop right on that.”
B2B buyers are 70%-90% of the way through the buying journey before they reach out to a vendor.
“That’s a shame, cause I’m awesome on the phone. I sure hope the assets we have out there that precede us are good enough.”
Social media marketing budgets are projected to double in the next 5 years.
“Great! Time to calculate what’s double the cost of one low-paid intern.”
Adding social sharing buttons to email messages increases click-through rates over 150%.
“Wait, what? You can put social sharing buttons on emails?!”
60% of consumers feel more positive about a brand after consuming content from it.
“Hey, we post a blog every 3 or 4 months. We’re solid.”
56% of Millennials won’t work for firms prohibiting the use of social in the office.
“Banning social; kind of a hard way to get that employee brand advocacy program going.”
Job postings on LinkedIn for social media positions have grown 1,300% since 2010.
“Apparently my stock is going way up, and the brand I work for is doing an outstanding job of pretending it isn’t.”
78% of small businesses get at least a quarter of their new customers via social.
“But I keep hearing there’s no ROI to social. I guess new customers don’t translate to ROI.”
1 million links are shared every 20 minutes on Facebook.
“That’s a lot of competition. I have a bad feeling some of the lame stuff we put out doesn’t make the cut.”
In 10 years, 40% of the Fortune 500 won’t be here anymore.
“Wow, I hope we’re as nimble and innovative as we like to think.”