A blog about Oracle Social Life

  • October 20, 2017

eMarketer Releases Global Social Media StatPack

Which country uses Facebook 6.5 BILLION times each month? 

Read on to discover some interesting (and surprising!) stats that eMarketer published from their latest social network research for 2017.  A few interesting takeaways from the report:

The top five countries who have the most social network users include:

  • China: 626 million
  • India: 262 million
  • United States: 194 million
  • Brazil: 107 million
  • Indonesia: 87 million

India loves Facebook!  From the country that boasts 262 million social network users, 200 million use Facebook, which also accounts for 10% of Facebook's overall subscriber base.


Russia stands out from the crowd. Two of their very own social networks are most popular, VK and Odnoklassniki. Instagram is the third most popular network, even before Facebook.


Instagram users in Indonesia doubled from 22 million in 2016 to a whopping 45 million in 2017!  


Surprisingly, social networks in Japan are not very popular with the exception of Linewhich is actually considered more of a messaging app. If the Line user numbers were excluded, not one social network would reach a majority in any age group. 


Of the three sites that dominate social network usage in China, two are owned by Tencent: WeChat and Qzone. 


Like Russia, Argentina counts Taringa!, a homegrown network, as one of its most popular networking sites.


While Facebook is the most popular site in Europe overall, it is interesting to note that social network users in Norway are keen on using Snapchat:


Facebook continues to be the number one social network used in the United States. In just one month, users visited the site 6.5 billion times!

​Thank you for visiting Oracle Social Cloud's blog, to access the full eMarketer report please visit:  2017 Global Social Media StatPack.


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