If a customer posts a picture of themselves with your product, but doesn’t tag you in the caption, does the post really exist?
For example, let’s say I bought my mom a pink Polaris snowmobile. (She lives in Minnesota.) My mom loves her gift so much that she posts a picture of herself with it and comments, “I love my new pink snowmobile! I have the greatest daughter ever!”
This is exactly the kind of content that marketers dream about. But if you don’t have “visual listening,” you won’t be able to capture it.
This is why we’ve integrated Ditto Labs, a leading image recognition company, into our Social Media Mixer. Ditto is capable of filtering through the muck of social media posts to find images (like your logo, or a competitor’s logo) even if there is no textual “tag” on the content. When displayed on the Social Media Mixer, a data visualization module, you can clearly see all of the social content in a single real-time view.
Using Ditto Labs and Oracle Social Cloud, my mom’s post about her new pink snowmobile would reach Polaris.
Here’s what Ditto's technology captures:
Here's how it will look to our customers, like Polaris:
This is just our first step in image listening capabilities, so stay tuned for more visual listening and functionality in the near future.