By Mike Stiles on Feb 28, 2014
Social Marketing, the social enterprise, and the social cloud will be well represented by the Oracle Social team at this year’s SXSW in Austin. If you’re going, great! We’ll see you there. But even if you’re unable to attend, follow @oraclesocial like a hawk and you’ll get all the takeaways you need, right in the comfort of wherever you are.
Here’s what we’re doing:
ORACLE TEAM USA
You can meet and get your picture made with some of the crew that snagged victory from the jaws of defeat, winning the America’s Cup in the “Miracle on the Bay.” Members of Oracle Team USA like grinder Shannon Falcone will be at our Oracle Discovery Lounge at the Waller Creek Boathouse March 8 and 9 from 4-5p.
ORACLE DISCOVERY LOUNGE AT THE BOATHOUSE
And speaking of the Discovery Lounge, that will be Oracle’s headquarters at SXSW. Immerse yourself in innovation around the Social Cloud, Marketing Cloud, and the Internet of Things. These are the innovations rapidly changing today’s enterprise. The networking, food, music, happy hours, and demos run March 8-10, 11a-7p. Come find out just how social we can be!
BRILLIANT SESSIONS AT THE BOATHOUSE
Mar 8, 1p - The Right POEM Equation in Today’s Shifting Social Landscape.
Oracle Group VP Meg Bear, Kenshoo Social GM Sivan Metzger, Nanigan’s SVP Ben Tregoe, and SHIFT CEO James Borow cover the rising importance of social advertising to target and amplify content for higher engagement. Find out how to leverage paid, owned and earned.
Mar 8, 3p - Setting the Record Straight; Say Goodbye to Social ROI Myths
Oracle VP Erika Brookes, LEGO Director Lars Silberbauer, and Pernod Ricard’s Jeremie Moritz bust myths about social ROI and show how it can be approached in a unified, structured way. Also learn how to align social KPIs with business objectives.
Mar 8, 5p - Slamming Social Into High Gear; a GM Case Study on Social
GM Director of Social Media Communications Mary Henige, GM Social Center of Expertise lead Rebecca Harris, and Digiday’s John McDermont talk about how GM uses social to establish relationships before, during and after the sale. Hear about the new vehicle tech landscape, including self-driving cars, wearable tech, and infotainment.
Plus see modern marketing in action with Oracle Eloqua, and see how Java empowers and navigates the Internet of Things.
The startup #IdeaRally is a physical & virtual gathering of entrepreneurs, technologists, media, industry leaders and startup buffs brainstorming around one of Chevrolet’s guiding principals, technology. What new possibilities do YOU think auto tech and things like Chevrolet’s new 4G connected cars present? Submit your ideas and RT the best ideas by following #IdeaRally March 10 starting at 6p.
Beyond the Oracle Discovery Lounge, Oracle is proud to sponsor the Accelerator program, March 8-9 at the Startup Village. New, cutting edge technologies will be pitched to a live audience as well as a panel of judges, including Oracle Social Cloud’s Rahim Fazal. Which startups will emerge as the biggest thinkers of our time?
And somewhere in there we’ll try to grab a rib or brisket. Don’t forget, even if you aren’t going to SXSW, follow @oraclesocial and we’ll be your eyes and ears in Austin.