By Mike Stiles on Jan 31, 2014
Oracle’s Larry Ellison (whom I think we can all agree has been moderately successful) just told us the keys to future corporate success. Want to know what they are? In his keynote at CloudWorld SF, Ellison revealed it’s happy, talented employees and customer experience, saying, “What is Oracle? It’s a bunch of people with great ideas building product.”
We have the privilege of watching those people in action every day and never cease to be amazed. So we wanted to catch our Senior Product Managers in between their screens and the snack room and have them share what they like best about the various components of Oracle’s Social Relationship Management platform.
Kim Wolfe - Publish
Since we’re all human, I love that the SRM Publish tool offers several error handling solutions.
First, you can delete posts from a social network without being an admin on the page. Let’s say you accidentally publish a post and want to remove it. Doing so natively requires you be signed in to the page as an admin. If you’re not one but do have publishing access in the SRM, you can get rid of it right away without native admin access and without having to ask someone else to do it (thus revealing to all you goofed up).
Second, you can change the published destination link of a post without deleting & starting all over or changing the short link. When you post with a destination link using SRM, the destination link is converted into a short link, which is published. So what if the destination link (say a campaign landing page) changes? Just choose “Quick Edit” from the dashboard and change the destination link. When you save the post, the short link stays the same while the destination link takes people to the right landing page.
Lisa Black - Analytics
I’ve got 3 favorite things about Oracle Social Analytics, but I’ll try to make them short.
1. You can view public & private data in one platform. When you put these together you’ve got something really transformative for the enterprise. As a software provider with deep enterprise analytics experience, Oracle is uniquely positioned to change the landscape of social analytics.
2. You can compare social media performance across the different social networks. Which network is doing best, and how, and when? As our platform moves towards more configurable reporting, it’s getting easier and easier to contrast and compare multiple social networks in a single view.
3. Aggregate analysis for multiple social media properties. Unlike other “solutions,” SRM delivers out-of-the-box KPIs that aggregate information for multiple social media properties. For example, if you have multiple Facebook pages (some companies have hundreds!) you can view aggregate KPIs for the entire organization AND for configurable subsets. You can define custom groupings of properties.
Larry Stewart – Workflow & Automation, Content & Apps
The thing I like most about Workflow & Automation is…it feels like NASA's Central Command Center (come on, who doesn't want to have control of a command center?) To get campaigns and users ready for launch, you set up bundles, users & teams, social properties & channels, automations & plugins, or our newest addition - a Workflow template. It’s all run through a Central Command Center, and you don't have to fly to Cape Canaveral or go through astronaut training to experience it.
The greatest thing about Content & Apps is that if you have even a little bit of CSS knowledge, you can deliver a really impressive Facebook page in minutes. The game below is an example of the kind of flexibility and variety that can be delivered. Whether it's Shopping, Games, or embedding social content from Pinterest, YouTube, Spotify, etc. on your Facebook page, Content & Apps delivers.
Christie Sultemeier – Engage
What do I like most about Engage? It would have to be our message categorization functionality, labels. You can filter by label in Engage to quickly and easily navigate to the most important messages at any given time, whether it’s hot customer service issues or potential sales opportunities.
Messages in Engage can be labeled in 3 different ways.
- Manually: A user can open a message in Engage and add a label on-the-fly, like maybe "Spring Campaign."
- Automatically by Keyword: Let’s say you want to setup a "Bad Word" auto-label for any time "shoot" or "darn" appear in a message or comment. You can do that with the auto-label functionality.
- Automatically by Indicators: This is advanced, and really cool. Powered by latent semantic analysis, messages in Engage are automatically labeled things like "Purchase Language" or "Customer Service," telling you what the message is about without you having to read every word. This lets you act on customer intent and interest more efficiently.
We also let you set up Automation Rules based on labels, like auto-assign or auto-delete. If you wanted all posts labeled "Sales Lead" to get automatically assigned to a rep, or all posts labeled "Bad Words" to be automatically deleted, it can be done quickly and easily!
What these fine people and their teams have made is already great…and getting better by the day. If Larry’s right and success depends on talented people, who you choose as your social technology partner matters more than ever.