Tuesday Oct 29, 2013

Are You Afraid of Each Other? Study Shows CMO’s/CIO’s Missing Benefits of Collaboration

Scared guyRemember that person in school you spent months being too scared to talk to?  Then when you finally did, it led to a wonderful friendship…if not something more. New research from Oracle, Social Media Today and Leader Networks shows marketing and IT need to get over whatever’s holding them back and start reaping the benefits of collaboration.

See the details on the Oracle study

Back in the old days of just a few years ago, marketing could stay on their side of the building, IT could stay on their side of the building, and both could refer to the other as “those guys.” Today, the structure of organizations is shifting from islands to “us,” one integrated body where each part knows what the other parts are doing, and all parts work together in accomplishing job one…a
winning customer experience.

Ignore that, and you start losing. Give your reluctance to change priority over the benefits of new collaborations, and you start losing. You’re either working together and accelerating forward or getting in the way of each other’s separate agendas and grinding down…much to your competitors’ delight.

The study reveals a basic current truth: those who are collaborating in marketing and IT report being more effective, however less than 1/3 report collaborating even “frequently.” In other words, this is obviously a good thing, so we’d better not do it. Smart.

The white paper, “Socially Driven Collaboration,” set out to explore how today’s always-changing digital, social and mobile landscape is forcing change across the enterprise, whether it’s welcomed or not. Part of what it found is marketing and IT leaders are not unaware of what’s going on and see their roles evolving. And both know the ability to collaborate more effectively now exists. And of those who are collaborating, over 2/3 say they’re “more effective” professionally because of it.

Collab slide

Yet even if you don’t want to take the Oracle study’s word for it, an August 2013 Accenture study of 400 senior marketing and 250 IT executives revealed only 10% think CMO/CIO collaboration is at the right level. There’s a lot of room for improvement here, and not just around people. Collaboration is also being called for across processes and technologies.

Business benefits of such collaboration cited in the Oracle study include stronger marketing messages, faster speed-to-market, greater product adoption, faster discovery of product and service shortcomings, and reduction in project costs. Those are the benefits you will cheat yourself out of by keeping “those guys” at arm’s length and continuing to try to function in traditional roles while modern business and the consumer is changing around you.

“Intelligence is the ability to adapt to change.” –Stephen Hawking

Photo: istockphoto

Friday Oct 25, 2013

Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua.

Robin Thicke

There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event.

This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind:

1. Targeting: Really Know Your Buyer

2. Engagement: Create a 1:1 Relationship

3. Conversion: Visualize Guided Thinking

4. Analysis: Learn What’s Working

5. Marketing Technology: Enable and Extend the Cloud

Product News from Eloqua Experience 2013

We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too:

Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities.

Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua.

Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management.

Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions.

Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community.

Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks.

Biggest and Best Eloqua Experience

There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco.

In this videoKevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series.

The 2013 Markie Awards

The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience!

To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience.

More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise.

Photo: Bryan Kramer

Tuesday Oct 22, 2013

Get Fanatical About Your Followers

football stadiumIn the fourth of our series of discussions with Aberdeen’s Trip Kucera, we touch on what fans of your brand have come to expect in exchange for their fandom.

Spotlight: Around the Oracle Social office, we live for football. So when we think of a true “fan” of a brand, something on the level of a football fan is what comes to mind. But are brands trying to invest fans on that same level?

Trip: Yeah, if you’re a football fan, this is definitely your time of year. And if you’ve been to any NFL games recently, especially if you hadn’t been for a few years previously, you may have noticed that from the cup holders to in-stadium Wi-Fi, there’s an increasing emphasis being placed on “fan-focused” accommodations. That’s what they’re known as in the stadium business.

Spotlight: How are brands doing in that fan-focused arena?

Trip: Remember fan is short for “fanatical.” Brands can definitely learn from the way teams have become fanatical about their fans, or in the social media world, their followers. Many companies consider a segment of their addressable social audience as true fans; I’ve even heard the term “super-fans” used. So just as fans know and can tell you nearly everything about their favorite team, our research shows that there’s a lot value from getting to know your social audience—your followers—at a deeper level.

Spotlight: So did your research show there’s a lot to be gained by making fandom a two-way street?

Trip: Aberdeen’s new social relationship management research suggests that companies should develop capabilities to better analyze their social audience at a more granular level. Countless “ripped from the headlines” examples, from “United Breaks Guitars” to the most recent British Airways social fiasco we talked about a few weeks ago show how social can magnify the impact of a single customer voice.

Spotlight: So how do the companies who are executing social most successfully do that?

Trip: Leaders, which are the top-performing companies in Aberdeen’s study, are showing the value of identifying and categorizing your social audience. You should certainly treat every customer as if they have 10,000 followers, because they just might, but you can also proactively engage with high-value customer and high-value influencers. Getting back to the football analogy, it’s like how teams strive to give every guest a great experience, but they really roll out the red carpet for those season ticket and luxury box holders.

Spotlight: I’m not allowed in luxury boxes, so you’ll have to tell me what that’s like. But what is the brand equivalent of rolling out the red carpet?

Trip: Leaders are nearly three times more likely than Followers to have a process in place that identifies key social influencers for engagement, and more than twice as likely to identify customer advocates for social outreach. This is the kind of knowledge that gives companies the ability to better target social messaging and promotions like we talked about in our last discussion, as well as a basis for understanding how to measure the impact of their social media programs. I’ll give you an example. I hosted an event at one of my favorite restaurants recently. I had mentioned them in a Tweet several weeks before the event, and on the day of the event, they Tweeted out that they were looking forward to seeing me that evening for the event. It’s a small thing, but it had a big impact and I’d certainly go back as a result.


Spotlight: So what specifically can brands use and look at to determine where their potential super-fans are?

Trip: Social graph analysis, which looks at both the demographic/psychographic trends as well as the behavioral connections, can surface important brand value. Aberdeen’s PR and Brand Management research indicated that top-performing companies are more than three times more likely than Followers to both determine demographic trends through social listening (44% vs. 13%), and to identify meaningful customer segments through social (44% vs. 12%). This kind of brand-level insight can complement and enrich traditional market research. But perhaps even more importantly, it can serve as an early warning system for customer experience failures.

Photo: freedigitalphotos.net

Friday Oct 18, 2013

Oracle and Eloqua Welcome Compendium’s Content Marketing

Compendium LogoYesterday, Oracle announced its acquisition of Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle.

Why? Because every part of the above paragraph speaks to where modern marketing is and where it’s headed.

Customers have now been empowered, thanks to the Internet and particularly social, with access to almost limitless amounts of information about companies and products. This includes the especially influential voices of friends and objective acquaintances that have experience with the product or brand. With mobile, this info is available instantly in the palm of their hand. All of this research and influence mind you, is taking place long before a prospect will ever engage with the brand itself or one of its sales reps.

Marketing Sales Funnel

So how does a brand effectively insert itself into these conversations and this flow of the customer journey?

Now, more than ever, marketers must deliver relevant and engaging content across multiple channels and throughout the entire customer journey to be useful, helpful, and influential. Compendium has a
data-driven content marketing platform that lines up relevant content with customer data and personas so brands can accelerate the conversion of prospects.

Now think about combining that with the Oracle Eloqua Marketing Cloud, part of Oracle's comprehensive CX solution. Marketers will be able to automate content delivery across channels by aligning persona-based content with customers' digital body language. Better customer engagement, improved sales lead quality, better return on marketing investment, and higher customer loyalty. Now we’re talking.

Eloqua Compendium

Does data-driven content marketing have an impact? Compendium customer CVENT is a SaaS company specializing in meetings management tech. They wanted to increase leads & ad performance on their blog and dramatically increase their content. They also wanted to manage the creation, workflow, promotion and distribution of that content. With Compendium, CVENT created over 9,000 content elements, and sales-ready leads grew 325%.

So Oracle Eloqua helps you target audiences, know buyers, and automate multi-channel marketing campaigns. Compendium lets you plan, publish, manage and measure content across content types and channels. Now kick it up yet another notch with Oracle’s Analytics, Big Data and Social solutions, and you’re using your marketing dollars to reach the right people in the right place at the right time with the right content.

And as if that weren’t enough, your customers will love you for it.


Tuesday Oct 15, 2013

Is Tech Cheating Itself Out of Female Genius?

graduateOr put another way, are we as an industry doing everything we can to encourage women to develop an interest in and pursue the field so that we benefit from the leadership and innovation they bring?

Today is Ada Lovelace Day. Actually she was Augusta Ada King, Countess of Lovelace, and she lived between 1815 and 1852. An English mathematician, she’s mostly known for her work on Charles Babbage's Analytical Engine, a mechanical computer. Since she came up with the first algorithm meant for a machine to process, she’s also regarded as the first computer programmer.

Have women come as far in math, tech and science since then as we might expect? And if not, why not? Brilliantly realizing I’m not a woman, I asked some pointed questions to Meg Bear, Group Vice President of the Cloud Social Platform at Oracle.

Spotlight: What are some of the barriers to encouraging and inspiring girls/young women to develop and pursue an interest in technology?

Meg: When I think back to my own experience, I realize there was an imagination gap in my education. I was the first in my family to attend college, so I had no obvious role models in STEM or professional disciplines, male or female. I realize now how critical it is to help kids from a very young age imagine themselves in these types of careers. I was lucky my professional journey got me here, but looking back, there were many opportunities in my early education where it should have been mentioned and wasn't. I know this is still a problem for many young girls today, especially those being educated in socio-disadvantaged environments.

Spotlight: Is there anything about our education system that keeps steering boys and girls into certain areas of interest? Are our schools making the opportunities for women in tech clear?

Meg: Having two girls in elementary school, I notice awareness is improving. Part of this is the natural outcome of the consumerization of technology. No longer is the concept novel, it’s just part of everyone’s life. My girls are digital natives and for them, technology isn’t a new idea, it's how life works. That said, there’s still a very clear gap for girls as they hit middle school, where the social pressure to appear less smart is a critical problem. Girls must be reminded to embrace all of their abilities and not shy away from science and math since we now know the suggestion boys are better at math is a myth. Myths and bias are often less about fact and more about how our brains work.

Spotlight: What are the responsibilities of those women who are currently in tech and who are blazing trails across it in terms of encouraging more to follow in their footsteps?

Meg: I’m a strong believer that being visible is a critical responsibility of women today. We often downplay our technical and professional strengths at home and in social settings. This deprives the next generation from realizing the diversity we’re achieving. I was reminded how important this is when a few years ago, my 5-year-old daughter said she wanted to wear a tie to school to look like a "man who was a boss." When I asked what a women boss might look like, she said, "I don't know, I've never seen one." I was horrified and realized I was letting her down by not letting her see what my own job was about.

Spotlight: In terms of tech companies and startups, are women getting any signals they aren’t welcome, or are companies making an extended effort to recruit exceptionally talented women?

Meg: I think we have a long way to go here. I’m pleased to see the dialog is starting to happen, but we’re still seeing more examples of missing the mark than realizing the opportunity.

Spotlight: For women coming out of college and entering the field, what are the most important things they should be prepared for?

Meg: There’s a lot of documentation about how women set themselves up for lesser roles directly out of college, especially in the equal pay area. I think that everyone, not just women, should start their career with both an open mind to opportunity and a commitment to lifelong learning and giving back. Those are the keys to maximizing your potential personally and professionally.

Spotlight: How has the environment changed for women in tech over the past 20 years? Has tech become cool? Is tech required knowledge now for women majoring in business? Are ideas from women more likely to gain traction/funding than in the past?

Meg: Without a doubt the 21st century is leaning toward the feminine. That’s not to suggest a lack of men, but to suggest the increased contribution of women. No longer are women expected to participate from the sidelines but instead to be active participants. This shift is exciting to see and I firmly believe the benefits to the world will be widespread and sustained. Technology becoming cool is a big part of this but also the macro trends of globalization and consumerization bring forward the need for both genders to partner in solving the biggest problems we face in our world. Technology is no longer the purview or responsibility of the few, it’s available and critical to everyone. This changes the landscape dramatically and increases the urgency of STEM education for everyone.

Photo: stock.xchng

Friday Oct 11, 2013

Ghosts in the Demand Machine: The Hidden Sales Cycle

ghost handToday we continue chatting with Aberdeen Group’s Trip Kucera on how enterprises are using social to find and do something about online activity that’s happening every minute, and that’s affecting sales every minute.

Spotlight: What are the forces bearing down on organizations right now that are affecting how sales are surfaced and executed?

Trip: Since it’s just a few weeks until Halloween, how about a ghost story? This one’s not about the unrested souls of the dead, but for marketing and sales executives it’s an even scarier tale. Their customers are possessed, haunted by a hidden sales cycle of unseen influence shaping their preferences and priorities. This unseen influence, of course, is the reality of today’s empowered, ultra-informed customer brought about by the frictionless access to content and community. And it’s driving the approach that many organizations take to social media.

Spotlight: And you guys went out and got the numbers that prove it.

Trip: Aberdeen’s social relationship management research shows that the top two pressures shaping social media initiatives are the proliferation of new channels for engagement, which 63% of respondents identified as a top pressure, and the influence of third parties on customers’ decision journeys, which 56% of respondents identified as a top pressure. To put it another way, customers have an increasing number of channels on which to access an increasing supply of information. This is the “hidden” sales cycle.


Spotlight: Hidden doesn’t sound good. How do we un-hide it?

Trip: The objective of social relationship management is essentially to first un-hide this sales cycle by understanding the customers’ decision journey, and then to influence it. There are two primary approaches organizations are taking. The first is to engage the influencers – the tastemakers and pundits – that are shaping the social conversation. This is more achievable in some markets like specialized or highly technical product markets that often rely on a relatively small corps of mavens for information than others, like general consumer or luxury goods markets.

Spotlight: Right, so like it or not, influencers are out there either helping the sale or hurting it, depending on their opinions and experiences. What’s the second approach?

Trip: The second is to become a source of influence through direct engagement with customers, which can happen through both organic “earned” media and paid channels. These approaches can also come together when customer advocates become influencers themselves.

Spotlight: I’m going to guess the better you treat your happy customers, the more effective and active they’re going to be at participating in this hidden sales cycle.

Trip: To this point, Aberdeen data shows that Leaders, the top performers as identified by Aberdeen’s research methodology, are not only more likely to identify both influencers and customer advocates, but to also then engineer engagement through social media marketing programs that include incentives, integration with marketing programs, content, and paid channels.

Spotlight: Bottom line, people are going to be out there talking about your brand, disseminating information and influencing people one way or the other, and the more you can listen to what’s going on and participate in that conversation, the better chance you have of turning this hidden sales cycle to your advantage.

Trip: Yes, losing “control” of your customer might be scary, not that you ever really had it to begin with, but not having a plan for engaging buyers in the hidden sales cycle should be truly frightening.


Photo: kasiakay, stock.xchng

Tuesday Oct 08, 2013

Great Customer Service Quotes for the Social Enterprise

Service ChecklistDid you know that this is Customer Service Week? Whether it’s B2B or B2C, the focus is shifting to customer experience and customer-centricity; not just in marketing but across entire organizations as the reality sinks in happy customers are good for bottom lines. We’ve always known that but have been able to get away with not doing anything about it…until social came along and gave the public power.

So given that some of the most engaged tweets to come out of Oracle OpenWorld this year were quotes around good customer experiences, and since quotes tend to inspire further moves in that direction, we treat you to some of the best.

Your most unhappy customers are your greatest source of learning –Bill Gates

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. –W. Edwards Deming

Business is a cobweb of human relationships –H. Ross Perot

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter –Simon Mainwaring

Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves. -Steve Jobs

By getting your customers to agree with you in small steps along the way, you have a better chance of reaching agreement when it’s time to do business –Harvey Mackay

Never treat your audience as customers, always as partners. –Jimmy Stewart

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself –Peter Drucker

Employers only handle the money. It is the customer who pays the wages. –Henry Ford

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works. –Jeff Bezos

Well done is better than well said. -Benjamin Franklin

Being on par in terms of price and quality only gets you into the game. Service wins the game. -Tony Allesandra

Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. -Kevin Stirtz

There are no traffic jams along the extra mile. -Roger Staubach

One customer well taken care of could be more valuable than $10,000 worth of advertising. -Jim Rohn

The deepest principle of human nature is the craving to be appreciated. -William James

@mikestiles @oraclesocial
Photo: stock.xchng

Friday Oct 04, 2013

The Leaves are Changing, and So Is Marketing

fall leavesDepending on where you live, you might be seeing the changes fall brings as nature begins to alter its color palette.  The leaves are changing, and so is marketing, driven by social marketing and social data.

It’s often said the only sure thing is change. So how do so many of us get caught flat-footed when it comes? Why have we put ourselves in a position where we can’t adapt? Just as the leaves change, so too will technology, the consumers who use it, and the marketing that must appeal to them.

Marketing Used to be About:

“Slickness.” Polished ads delivering deception with blinding speed and beauty so the consumer won’t know what hit ‘em.

Now It’s About:

Transparency. Have you gauged the jadedness of Millenials lately? They regard slick marketers as a parody. You don’t have to be perfect, just helpful.

Marketing Used to be About:

Desperately pounding your message, broadcast with intense repetition so the prospect will be worn down.

Now It’s About:

Giving prospects usable info, when it’s wanted, where it’s wanted. Google’s Zero Moment of Truth research found consumers, on average, needed 10.4 sources of info before making a buy in 2011. Raving fans that don’t regret doing business with you will do your repetition for you.

Marketing Used to be About:

Manipulating and leading. The mission is on pushing the prospect to do what you want.

Now It’s About:

Customers taking the lead. If the product is legitimate and the information about it is useful, customers will move willingly to the sale.

Marketing Used to be About:

Selling & hiding. All that matters is the sale. After that, walls and barriers are put up to shield the brand from the customer.

Now It’s About:

Gold-standard customer service, customer experience, and retention. Corporate marketing cultures are evolving around customer-centricity.

Marketing Used to be About:

Casting a huge net for a few fish.

Now It’s About:

Relevancy. Resources are targeted to qualified prospects based on listening to them, knowing them, and acting on that knowledge.

Marketing Used to be About:

Clumping humans into demographic blobs. You’re not a person, you’re a type.

Now It’s About:

Personalization. Customers give astonishing amounts of info about themselves and their behaviors, willingly. They expect that to be used to interact with them as individuals.

Marketing Used to be About:

Disregarding unhappy customers. “Bad experience? What are you going to do about it?”

Now It’s About:

Living in fear of unhappy good customers. “You got no response from us and started a movement that spread to 250,000 people and got covered in the media? Guess we should have been more attentive.”

Marketing Used to be About:


Now It’s About:

Content. Of all the ads you see in a given day, how many can you actually use or bring any value to you?

Marketing Used to be About:

Silos. “That’s not my department.”

Now It’s About:

The socially enabled enterprise. A Forrester/BMA survey of B2B marketing execs had 54% saying their relationship with IT increased dramatically in the past 2 years. It’s about marketing connected to and sharing invaluable big data with every customer touch point for integrated, informed, seamless customer interactions.

Photo: stock.xchng

Tuesday Oct 01, 2013

Cloud Social: What’s So Awesome About It?

wowWell, it’s not like your company owns Facebook or Twitter, so the notion you can control and execute social “on-site” was always a non-starter.  What you can do is embrace and throw your C-suite weight behind Cloud Social…integrating social relationship management, social data, and social collaboration with other enterprise applications in the Cloud for real-time, actionable insight.

To do this effectively enough to revolutionize your customer experience and make them forever, undyingly loyal to your brand, there must be an overall adoption of Cloud computing and social’s place in it. That’s happening. But is it happening in your organization?

Respondents to a TechInsights Report indicated the cloud is maturing in the enterprise, with IT decision makers achieving better results, faster deployments and lower costs than expected. That was true across Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Given that, it’s no surprise we see increases in Cloud spending. Those using Cloud for 4+ years are nearly 6x more likely to report increasing cloud spending by over 30% this year. Cloud spending even amongst small to midsized businesses is projected to rise to $95 billion by 2015.

If you’re reaction to that is, “Goodie for them,” it might be time to run down the primary advantages of shifting to the Cloud.

  • Cost Savings: more power, speed and storage than you might otherwise be able to afford.
  • Ability to Innovate: cited as the top benefit by US respondents. It’s amazing what you can do when time and money are freed up.
  • Security: often cited as a concern, it’s actually a plus as cloud providers are often better equipped to guard data. Is your current on-site security flawless?
  • Disaster Avoidance: data is automatically backed-up daily and can be restored seamlessly.
  • Smarter Resourcing: stats show up to 80% of IT budget are bogged down in routine maintenance. Is that really where you want your money and the time of your CIO/CTO to go?
  • Options Aplenty: go with a private cloud, public cloud or hybrid depending on your needs and comfort level. The Cloud can scale as you grow.
  • Headache Reduction: fewer worries about updates, maintenance, support, and deployment.
  • Mobility: stakeholders can get what they need from the cloud any time, from anywhere, on any device, making collaboration downright modern.
  • Green: Using Cloud for storage uses at least 30% less energy than on-site servers.

Arguments against enjoying these kinds of enterprise efficiencies are getting harder to find. And where social is specifically concerned, the socially enabled enterprise is hardly possible without it. That’s a lot of incredibly valuable, freely offered customer data to be left chugging along in the slow, expensive lane.

Photo: David Siqueira, stock.xchng


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