Well, it’s not like your company owns Facebook or Twitter, so the notion you can control and execute social “on-site” was always a non-starter. What you can do is embrace and throw your C-suite weight behind Cloud Social…integrating social relationship management, social data, and social collaboration with other enterprise applications in the Cloud for real-time, actionable insight.
To do this effectively enough to revolutionize your customer experience and make them forever, undyingly loyal to your brand, there must be an overall adoption of Cloud computing and social’s place in it. That’s happening. But is it happening in your organization?
Respondents to a TechInsights Report indicated the cloud is maturing in the enterprise, with IT decision makers achieving better results, faster deployments and lower costs than expected. That was true across Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Given that, it’s no surprise we see increases in Cloud spending. Those using Cloud for 4+ years are nearly 6x more likely to report increasing cloud spending by over 30% this year. Cloud spending even amongst small to midsized businesses is projected to rise to $95 billion by 2015.
If you’re reaction to that is, “Goodie for them,” it might be time to run down the primary advantages of shifting to the Cloud.
Arguments against enjoying these kinds of enterprise efficiencies are getting harder to find. And where social is specifically concerned, the socially enabled enterprise is hardly possible without it. That’s a lot of incredibly valuable, freely offered customer data to be left chugging along in the slow, expensive lane.
Photo: David Siqueira, stock.xchng