Common Listening Mistakes You’re Probably Making is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers...
Common Listening Mistakes You’re Probably Making is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers to use social listening creatively and effectively to drive tangible business results. Last week we discussed the dangers of an undefined social listening strategy. Today, we’ll continue to discuss common listening mistakes, focusing on functionality and implementation. Common Mistake #3: You’re using too many...
Common Listening Mistakes You’re Probably Making is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers to use social listening creatively...
Common Listening Mistakes (You’re Probably Making) is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM...
Common Listening Mistakes (You’re Probably Making) is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers to use social listening creatively to drive tangible business results. Social listening is quite possibly the best way to understand and engage with your audience. But with billions of messages created every day on millions of unique platforms, the task of listening for relevant content is more than daunting. With...
Common Listening Mistakes (You’re Probably Making) is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers to use social listening creatively...
This blog was written by Oracle's Krystal Rose. As a social consultant, Krystal leverages her marketing experience to provide social media consultation for...
This blog was written by Oracle's Krystal Rose. As a social consultant, Krystal leverages her marketing experience to provide social media consultation for brands ranging from start-ups to global enterprises. If your company is struggling with a strategy to reach millennials, you are not alone. According to Forbes, many traditional advertising methods prove ineffective at capturing their attention. And with reports predicting that by 2018, millennials are expected to have...
This blog was written by Oracle's Krystal Rose. As a social consultant, Krystal leverages her marketing experience to provide social media consultation for brands ranging from start-ups to global...
It’s almost that time of year again - South by Southwest! SXSW is a major conference in Austin, Texas, that brings film, music, and tech nerds together. We are...
It’s almost that time of year again - South by Southwest! SXSW is a major conference in Austin, Texas, that brings film, music, and tech nerds together. We are so excited about this year’s session, “Is Twitter The New Customer Call Center?” that we spoke with Michael Nagel, Web & Social Media Manager at Cummins Inc. to give you a little taste of what to expect. Maggie Schneider Huston, Oracle: What types of questions or problems do you get on social media? Michael Nagel: Our...
It’s almost that time of year again - South by Southwest! SXSW is a major conference in Austin, Texas, that brings film, music, and tech nerds together. We are so excited about this year’s...
When you think of things that are “warm and fuzzy,” your local police force doesn’t always come to mind. Nestled in the northern suburbs of Atlanta, Georgia,...
When you think of things that are “warm and fuzzy,” your local police force doesn’t always come to mind. Nestled in the northern suburbs of Atlanta, Georgia, the Dunwoody Police Department is trying to change that perception through social media. Similar to big companies, they are re-branding themselves. Just like big brands, they’ve got a mission (to communicate to the public), content creators (themselves), and are judging the analytics of their posts (natively). However,...
When you think of things that are “warm and fuzzy,” your local police force doesn’t always come to mind. Nestled in the northern suburbs of Atlanta, Georgia, the Dunwoody Police Department is trying...
“We’ve done a lot to understand who our audience is and what kind of stories they respond to. There’s a style of headline that teases and informs. There’s a way...
“We’ve done a lot to understand who our audience is and what kind of stories they respond to. There’s a style of headline that teases and informs. There’s a way to [create content] that causes people to smile, click, and share in an authentic way.” That’s how Chris Lee, President of Deseret Digital Media (which owns FamilyShare Network) describes the heart of their content creation. Underpinning their 80 social channels with an audience of over 100 million people is Oracle...
“We’ve done a lot to understand who our audience is and what kind of stories they respond to. There’s a style of headline that teases and informs. There’s a way to [create content] that causes...
Today's blog was written by Chad Bender, a Principal Product Manager for Oracle Social Cloud. Word-of-mouth is one of the most influential and effective ways...
Today's blog was written by Chad Bender, a Principal Product Manager for Oracle Social Cloud. Word-of-mouth is one of the most influential and effective ways people spread information. It is the primary factor behind 20 percent to 50 percent of all purchasing decisions, according to Jonah Berger’s Contagious: Why Things Catch On. As most people today are aware, social media is a place where people love to share and spread information. One could argue it’s how word-of-mouth is...
Today's blog was written by Chad Bender, a Principal Product Manager for Oracle Social Cloud. Word-of-mouth is one of the most influential and effective ways people spread information. It is...
Today's post was written by Meghan Fritz, Communications Manager of Oracle's Worldwide Alliances & Channels. Whether you’ve been a community manager for years...
Today's post was written by Meghan Fritz, Communications Manager of Oracle's Worldwide Alliances & Channels. Whether you’ve been a community manager for years or are creating your first Twitter account, we present you a foolproof list of social media best practices to keep handy. 1. Proofread! Spelling errors are awful. Check your punctuation. There’s no excuse for sloppy writing. 2. Think visually: Got photos, videos, gifs, or infographics? Use them. Visual posts perform...
Today's post was written by Meghan Fritz, Communications Manager of Oracle's Worldwide Alliances & Channels. Whether you’ve been a community manager for years or are creating your first...
As part of August’s Employee Advocacy (EA) month, Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston spoke with Jason Seiden, CEO of Brand...
As part of August’s Employee Advocacy (EA) month, Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston spoke with Jason Seiden, CEO of Brand Amper, about how to jump start EA. Maggie Schneider Huston: We’ve done a lot this month on EA, but one theme keeps resurfacing: the disengaged employee. The one who may participate on social media, but won’t touch anything that smells of employee advocacy. How do you motivate the unmotivated? Jason Seiden: You don’t. MSH:...
As part of August’s Employee Advocacy (EA) month, Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston spoke with Jason Seiden, CEO of Brand Amper, about how to jump start EA. Maggie...
