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Proactive Social Outreach Saves Lives on San Francisco Coast

Whitney Durmick
Senior Product Manager

Not every social team is able to measure ROI by actual human lives saved, but that’s exactly what the San Francisco Fire Department does with their surf safety initiatives. 

Along the notoriously treacherous Northern California coastline, SFFD keeps keep beachgoers safe with proactive social media campaigns that encourage responsible behavior.  

Check out an interview with SFFD's Jonathan Baxter to discover how the Public Information Officer feels about using social media to create an informed and engaged social audience. 

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