By Maggie Schneider Huston-Oracle on Mar 10, 2015
Facebook and DataSift are partnering together to provide marketers with more information about what consumers are engaging with on Facebook. Here are Facebook's and DataSift's announcements in their entirety.
How will this affect you, both as a consumer and as a marketer? Let’s start with an individual’s perspective and fly up to the 35,000 feet view.
Let’s say you are a 30-year-old male from Atlanta named Bob. You have “liked” the Atlanta Braves, Georgia Tech, and Oracle Social on Facebook, but you have changed your privacy settings so only your friends can see your posts.
This is Bob. He's an Aries from freeimages.com and enjoys long walks on the beach.
Previously, if Bob had posted “Wow! Oracle Social’s SRM really made my job easy today and now I can go home early– feeling excited ” and had not tagged Oracle Social, we never would have known that post existed.
Now that DataSift has partnered with Facebook, this post will go into an aggregate data report that will tell Oracle Social that X number of males aged 25-34 and based in Atlanta, Georgia have said something positive about Oracle Social. Over 100 people have to post in order for the report to be generated, in order to preserve privacy. Other metadata will be collected, such as engagement (likes, comments, shares on other posts) and activities or emoticons (for example, “feeling excited” would be noted). For privacy protection, of course, the data will be anonymous. All this means the insights Oracle can deliver to our customers just got richer.
This data will help brands create more specific content to engage their customers, while still maintaining the anonymity of individual users. Nick Halstead, CEO and founder of DataSift adds "We are thrilled for Oracle to join us in leveraging the new Facebook topic data. Through this partnership we have the potential to elevate social media streams and bring rapid and actionable value to businesses through social discovery and insights."
For Oracle Social Cloud, this means more actionable information and less noise for our customers. Group Vice President Meg Bear says, “We’re excited about this partnership as it complements and enhances social business capabilities available within Oracle Social Relationship Management platform, by providing a deeper insight of things people are interested in on Facebook thus allowing brands to innovate faster across all their marketing to create content that is relevant, resonates and delivers a better customer experience."
Listening to what your customers want is a key part of Oracle Social Cloud’s Social Relationship Management (SRM) platform. Of course, customers like Bob don’t speak only on Facebook – they talk on Twitter, LinkedIn, and Google+ as well. Oracle’s SRM captures and analyzes that chatter to help you draw insights and make meaningful conclusions about your customers and content—across an expanding footprint of global social networking platforms.