By Maggie Schneider Huston-Oracle on Apr 16, 2015
Spring is here! Let’s open up the windows and let the pollen-saturated sunshine in to our social media platforms.
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1. Change your passwords
I know, I know… it stinks. However, it’s the single most important thing you can do to prevent someone from hacking into your accounts. Don’t use the same password across all of your platforms, because if one account is hacked, the others will likely be as well.
2. Clean out your photos and videos
Let’s be real - not every photo is a gem. Perhaps it looked great at the time it was posted, but now… it’s not exactly the best representation of your brand. Make sure the most recent photos and videos are in line with your content strategy.
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3. Organize your followers
You know that annoying person who always posts the same stuff? Get rid of them. While you’re doing this, create Twitter lists to organize your influencers, team members, competitors, and listen to industry-oriented news. These lists will help you catch important posts that may otherwise be lost in the shuffle of your feed.
4. Makeover your image
This is the fun part! Change your cover photos, update your contact and biographical information, and ensure that your profile pictures are consistent. Get creative and use eye-catching images.
1. Analyze your customers
This is a critical step. If you don’t know who you are talking to, you don’t know what they will need. Look at the profiles of your customers on all platforms. How old are they? Where do they live? What time of day are they usually on your network? What do they like to talk about? Who else do they follow? It may be helpful to draft a “persona” of your customer(s) to keep your audience top of mind.
2. Dive deep into your analytics
This is technically something you should be doing daily (or at the very least, weekly) but it is helpful to look back over a long period of time to determine what types of content are succeeding with your readers. What topics have earned a lot of engagement? What types of content (blogs, video, images, or links to third party material) are being shared the most? What time do posts perform best? Who are your most engaged users?
At the same time, it’s also extremely important to look at your worst-performing posts. I know it hurts, but you have to understand what made them fail. More times than not, our greatest successes come from our failures.
3. Set Goals and Metrics for your KPIs
Once you have determined who your audience is and what kind of content they like, set reasonable and measurable goals. As tempting as it may be, try to think beyond “I want to get over 1 million “likes” on Facebook.” Your social goals should be aligned with your broader business goals. A better goal would be “I will increase brand awareness by creating posts that average over 3% engagement across all platforms.”
4. Get your employees engaged
One of the most frequently overlooked marketing assets is sitting right next to you - your fellow employees. Tag them on relevant posts, promote their content, or ask them to get engaged!
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5. Build a content calendar
You’ve got a lot of information at your fingertips - who you’re talking to, what they want, and when they want that content - so stay organized with a content calendar. Plan blog posts as far in advance as possible. Don’t forget about content that your coworkers create, too. It’s a great engagement tactic. Schedule posts using a tool like Oracle Social Cloud’s SRM. The volume of information thrown at social media managers is extraordinary; don’t let something fall through the cracks by being disorganized.
That’s it! Not too painful, right?