By Maggie Schneider Huston-Oracle on Jul 02, 2015
It started out innocently enough: One person wanted to bring back “Fancy Friday,” a tradition from the pre-acquisition days of the startup Vitrue. Since the dress code was relaxed, they decided to dress up on Fridays.
Seems simple, right?
It was - in the beginning. One person did it, then a few more joined in, and before we knew what was happening, we were dressed up as pirates.
Yes, we’re dressed as pirates. Intentionally. (Shockingly, several people had full pirate costumes in their closets already. But that’s neither here nor there.)
How we went from suits to pirate costumes
By using Oracle Social’s SRM tool, we discovered that these posts were performing very well on our social networks, especially Facebook. This was due to three factors:
1. We put a personal face behind our brand. Our customers relate to individuals. By showing the creative, goofy, and glamorous sides of our personalities, we became real to our audience. Takeaway: Show your humanity.
2. Employee Engagement: Our employees were jazzed to see themselves looking glamorous and shared it with their friends. This is an incredibly simple concept but it’s surprisingly effective. Who doesn’t like seeing a great picture of themselves? When our employees share the Fancy Friday photos to their friends, Facebook’s algorithm makes it more likely that our future posts will show up in their newsfeeds as well. When we started creating videos around our Fancy Friday shoots, the numbers really skyrocketed. Takeaway: Employee engagement is critical to increasing overall engagement.
3. Morale building: There’s nothing like looking ridiculous to bring a group of people together. These type of events are a great way to break outside your bubble and meet other people around the office. We started off looking sharp… and then our creative juices started flowing, and we came up with a lot of great ideas. Takeaway: Happy employees produce better results.
We’ve been hipsters: (arial font used here ironically, of course)
We’ve been Ladies of the 80's:
We’ve been in black tie:
We’ve been “Mad Men” style:
And we’ve got more planned. Stay tuned...
To see all of our Fancy Friday photos, check us out on Pinterest.