By Maggie Schneider Huston-Oracle on Apr 27, 2015
By now you’ve probably heard that changes are coming to Facebook’s API. Not to worry though - Oracle Social Cloud’s got you covered. Here’s what’s going on:
What is happening?
Lots of things. In April, Facebook is updating the Newsfeed to reflect user feedback. Under the new changes, you’re more likely to see content that is posted by friends you care about higher up in your news feed. You may see multiple posts from the same source in a row. You will be less likely to see posts about friends liking or commenting on another story.
In October, Facebook is changing the way marketers “listen” to public posts. Right now, with Oracle’s Social Relationship Management (SRM) tool, we can listen to all public posts on Facebook. After the change, 3rd parties will not be able to search Facebook’s public data by keyword any more. Marketers will be able to listen to only the pages they have selected within the SRM.
- Public Facebook Data = what you can see on Facebook without logging in
- Non-Public Facebook Data = anything you must be logged in to Facebook in order to see
Who will this affect?
Both consumers and marketers will be affected by this API change. For consumers, it increases your privacy because 3rd parties (outside of Facebook) won’t be able to capture comments that you make on any given page unless they were specifically listening to that page. For marketers, it means that you have to be smarter about which pages you monitor.
I’m an Oracle SRM customer. How will this affect my company?
Oracle customers will configure the Listen tool in the SRM to capture what people are saying on specific pages.
“This enhancement will allow fine control over the data that flows into the system, and make source restrictions very clear as well as providing certainty in the comprehensiveness of the data that can be expected from this API. In some respects, this provides even more useful capability than the previous API” says John Nolt, Senior Director of Product Management at Oracle Social Cloud.
Non-public messages will appear in Engage if the page in question is an Owned Channel.
When does it take place?
Oracle’s SRM features are targeted for release in September 2015. In October 2015, Facebook’s current functionality for Public Data will no longer be supported.
Real Life Example:
Up until October 2015, if brands want to hear what people are saying about Game of Thrones on Facebook, you would be able to hear anything that was publicly posted. So if I, Maggie Schneider Huston, posted on my public page “WOW I can’t believe #GoT!” it would have been captured by our listen capabilities. After the update in October, businesses will only be able to hear my comment if they have selected to monitor my public page.
If you have a personal Facebook page with strong privacy protection and posted “WOW I can’t believe #GoT!” this comment will be captured and aggregated via DataSift’s recent partnership with Facebook. This relationship will allow for aggregation and insight around all topics on Facebook. Oracle is partnered with DataSift in this effort and we look forward to bringing this new capability to our customers as well.
It’s important to remember that these changes will only affect Facebook. Your data from other networks (Twitter, LinkedIn, Google+) will not be affected.