Key Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM customers to use social media effectively to drive tangible business results.
Social Touches Everything.
Today's hyper-connected consumers expect to have an online dialogue with brands; they want content that is personalized but not creepy, they'll use social channels to resolve service issues, and they turn to online communities to inform purchasing decisions. More than anything, modern consumers want to be informed and understood.
That's why, for the past 6 weeks, we have explored the benefits of a social media management solution designed to accommodate enterprise needs. To meet the expectations of the empowered consumers, businesses need to be prepared to integrate social functions across multiple touchpoints and to embrace their social potential beyond the marketing department.
Their social media strategy must operate with the understanding that social is not just one thing that a marketer does; social is a way of working.
In today’s series wrap-up, we’ll revisit the key questions to ask a social vendor to find a social management solution that meets your unique business goals.
If all goes well, your social efforts will grow to incorporate more robust campaigns, a bigger team, and implications across your business. Avoid getting stuck with an overly specific or inflexible point solution.
Listen & Learn.
Social channels are a robust source of insightful conversation, a treasure trove of insights about your brand and the people that love (or hate) it; that is, if you can actually use them. Choose social listening with a proven track record of distilling actionable insights from the notoriously noisy social landscape.
Crush Your Campaigns.
Social media campaign execution often operates on a loop: listen, create, publish, measure, engage. The right social solution will offer seamless campaign tracking tools so your efforts are continually optimized and never in vain.
Embrace a One-Stop Shop.
A comprehensive solution with robust social functionality delivers more value in the long term. The unified approach of a social ‘suite’ has the potential to simplify implementation and streamline day-to-day collaboration.
Invest in Stability.
A social management system should ultimately optimize how social media teams work with each other and with the broader company. By providing secure user and channel management and offering an efficient system to deploy and collaborate on social activities, the right platform can assuage your social (media) anxiety.
Tear Down the Walls.
Thanks to the proliferation of mobile and social media, people are connected like never before. As modern businesses recognize the need to implement social beyond traditional use cases, they increasingly turn to enterprise solutions to support the transition. A complete, unified social solution empowers the modern business to deliver on the promise of the social customer experience.