Account Based Marketing - Is It All Just Hype?
I was recently tasked with learning about a B2B strategy called account-based marketing, otherwise known as ABM. If you do a quick Google search of the term,...
Recent Posts
A Technology Thanksgiving
Thanksgiving is often a reflective time of year. Many take vacations, visit family and friends, stuff their faces silly with food... and hopefully take a moment...
The State of AI for the Social Marketer
Marketing via social has its own set of unique advantages and disadvantages. Add AI technology to the mix and companies experience another layer of difficulty....
Content Marketing
Social Media + Holidays = Campaign Wonders and Blunders
We all know not EVERY holiday digital campaign is successful. Remember when Kmart announced they would be open on Thanksgiving and Black Friday? Social media...
eMarketer Releases Global Social Media StatPack
Which country uses Facebook 6.5 BILLION times each month? Read on to discover some interesting (and surprising!) stats that eMarketer published from their...
Social Media Events
Top Takeaways from Oracle OpenWorld for B2B Brands
Today's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. Last week, I had the honor of...
Best Practices
Preparing for Data Compliance with Oracle Social's Workflow & Automation Features
Today's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. With offices in more than 80...
Content Marketing
Part 2: With AI Chatbots, Commerce is Conversational (Again!)
Last week, we discussed how chatbots are revolutionizing the digital experience with Rebecca Clyde, Co-Founder of Botco.ai and digital agency Ideas Collide. I'm...
Part 1: With AI Chatbots, Commerce is Conversational (Again!)
AI technology is thriving and only getting smarter. And as machines continue to advance at a rapid pace, the case for utilizing chatbots as part of a brand's...
Best Practices
Using Social Media to "Advertise"
Today's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. Forrester recently released a new...
Best Practices
The Importance of Employee Social Media Education
Today's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. As I was enjoying my morning...
Infographics
INFOGRAPHIC: Worldwide Social Network Users
We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. We have...
Best Practices
How Video Can Turn a One-Man Show Into Major Social Revenue
Are you sick of seeing the same perfect looking, beach stock photo along with an ad about why you should be there? Marc Babin, Social Media Manager of The...
Best Practices
Redefining the Social Media Audit
Today's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. Google the phrase "social media...
Social + Data
Ideas Collide: Staying One Step Ahead of the Game with Social Listening
Digital Agency Ideas Collide nails it when providing data-driven marketing solutions to their clients, using a powerful dose of “creativity and imagination that...
Content Marketing
Pulling Back the Curtain: Content Marketers and the Future of Social Marketing (part 2)
Last week’s blog highlighted Maren Williams and Michael Grunseth, two brilliant Content Marketers from Oracle Data Cloud, who revealed that producing great...
Content Marketing
Turning Words Into Art: A Day in the Life of a Content Marketer (part 1)
A day in the life at Oracle can manifest in a million different ways, but today we are going to focus on the lives of two content marketing gurus, Maren...
Best Practices
Social Commerce Success: Challenge Your Assumptions
Only read this post if you want to generate more revenue on social – find new product ideas, leverage influencers to really drive sales, and find new ways to...
Content Marketing
So You Want to be Part of the Social Commerce Conversation…
Have you heard the saying, "Most people do not listen with the intent to understand; they listen with the intent to reply?" Listening, as in truly...
Content Marketing
You Asked, They Answered: How CenterPoint Energy Does Social Customer Service
Last week at Modern Service Experience, we held a session called, "Digital Delight: Answering the ‘Call’ for Social Customer Care” where we discussed how major...
Social Cloud
Connect with Social Cloud at Oracle’s Modern CX Conference in Las Vegas
Do you want to be a part of the next wave of customer experience innovation? Come join Oracle Social Cloud in Las Vegas for Oracle's Modern CX conference, where...
Social Cloud
Connect with the Experts at #ModernCX
Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event. Thousands of ...
Product News
WeChat: Tap into China's #1 Social Network
Written by guest author Samantha Liu, Principal Outbound Product Manager, Oracle Social Cloud: If you’ve ever tried to define a global social media strategy,...
Social Attribution - Measure, Rinse, Repeat
This blog post was written by guest author Lisa Black, Senior Manager of Product Management for Oracle. “Kaizen” is a Japanese word meaning continuous...
Social + Data
A "Dark" Future Ahead for Social Analytics
Today's post comes from guest contributor Vivek Sonkhla, Principal Product Manager for Oracle Social, who highlights the latest social analytics trends and...
Product News
What's New in Oracle Social Cloud
This article was written by Lisa Black, an Oracle Social Cloud Product Management leader. Oracle Social Cloud continues to release exciting new enhancements!...
Oracle Social Life
Orchestrating Success: A Day in the Life of Oracle Product Management
Oracle Social interviewed Lisa Black, Senior Manager of Product Management for Oracle (and newly minted college basketball fan) to learn how being a good...
Oracle Social Life
SXSW - Getting to the Essence
South by Southwest is an expansive event. For a few dewy spring weeks since 1987, the festival that celebrates film, music and technology takes over Austin,...
Oracle Social Life
The SXSW Social Sessions We Won't Miss
Mere days remain before hordes of tech’s best and brightest converge upon the streets of Austin, Texas to participate in the ideation mecca that is South By...
Best Practices
Where's The (Social) ROI?
Today's blog was written by Greg Robinson. Since Greg manages presales for Oracle in North America, he's in a unique position to see what's happening on the...
Infographics
INFOGRAPHIC: How To Listen To Millennials on Social Media
Say what you will about Millennials, but they boast the digital savvy and purchasing power that should attract the attention of social marketers. Here's what...
Social Cloud
Social Digital Communities: Where Industry Experts Connect Online
Jim Cahill is an expert among experts. Emerson Automation Solutions' Chief Blogger leads a team that manages a network of engineering, manufacturing and...
Best Practices
2 Social Listening Mistakes to Avoid in 2017
Social listening is quite possibly the best way to understand and engage with your audience. But with billions of messages created every day on millions of...
Social Cloud
Proactive Social Outreach Saves Lives on San Francisco Coast
Not every social team is able to measure ROI by actual human lives saved, but that’s exactly what the San Francisco Fire Department does with their surf safety...
Best Practices
5 Things You Won't Hear in 2017
Thanks to countless thinkpieces, we know what to expect for social marketing in 2017—and the outlook glows with tech-savvy visions of bots and big data...
Product News
It's Time to Connect Meaningfully with Your Social Audience
This post was originally published on November 10th, 2016. We are thrilled to announce that every Oracle Social Cloud customer with access to Engage can now...
Best Practices
3 Fresh Uses for Social Data in Customer Service
Welcome back to the final blog series on social service issues! Of course, if you want to get the most comprehensive and complete view of how to solve social...
Best Practices
Challenge Your Assumptions (And Other Tips for Awesome Social in ‘17)
As 2016 draws to a close, we face an inevitable onslaught of social media predictions for the upcoming year. So let's take this opportunity to reflect, once...
Best Practices
Choosing a Social Customer Service Platform
Thank you for returning to this blog series on social service issues! To start off, I think it is best to note right from the start that I am an Oracle...
Best Practices
What Do Consumers Expect?
Expectations - a word dreaded by many, no matter the topic. Why does "expectation" strike fear in our minds? They are prone to swift and sudden changes, and...
Social Cloud
In the Mix: Social Chatter for Live Events
If you frequent business events, you've probably noticed an increase of digitally displayed social media chatter. These command centers often capture social...
Oracle Social Life
Oracle Social Cloud Gives Thanks
Thanksgiving is a day for family, football and food comas. It's a day off we can use to reflect - why did I eat that third slice of pie?! - and remember the...
Best Practices
3 Must-Haves for a Successful Digital Transformation
Last week, I flew to Chicago for CMS Wire's DX Summit, but my digital experience immersion training began before the event even kicked off. As I checked my...
Oracle Social Life
Collaboration: An 'Outside' Job
From guest author and Product Strategy Manager Sandy Yu: developing a rapport across virtual teams requires thinking outside the cube. As more companies...
Product News
It's Time to Connect Meaningfully with Your Social Audience
We are thrilled to announce that as of November 9th, every Oracle Social Cloud customer with access to Engage will be able to leverage a brand new engagement...
PivotCon 2016: Following Your Customers to Digital Transformation
From: Wes Barnes, Senior Product Manager of Oracle Social Cloud I had the privilege of attending the Pivot Conference in New York City this past week. I met...
How Do You Implement Social Service Culturally and Structurally?
Welcome back! After reading the first post of this blog series on how to convince stakeholders that social service is essential, you are ready for the next...
Oracle Social Life
Halloween Round-Up
Make no mistake, the Oracle crew shows up for Halloween. We may not agree on everything (the jury is still out on the merits of candy corn), but teams around...
Best Practices
Is Social Customer Service Worth the Investment?
5 Social Customer Service Issues (and How to Solve Them!) Your phone is ringing. It's a number you don't recognize, so you let it roll to voicemail. A minute...
Best Practices
6 Simple Benefits of Enterprise Social Media
Key Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM...
Best Practices
Struggle with Social (Media) Anxiety? Read This.
Key Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM...
Best Practices
Top Reasons to Embrace the 'Suite' Life
Key Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM...
Social + Customer Service
Oracle Social Cloud Highlights: OpenWorld 2016
Had to miss OpenWorld this year? Even if you were in attendance, there were so many great sessions it was impossible to make it to every one! This year was all...
Social + Customer Service
Midweek OOW Recap: Social Service Shines
Missing OpenWorld this year? Our Social Recap has you covered. The central theme from the first half of Social Cloud at #OOW16 is Social Customer Service. A few...
Social Cloud
Looking Forward to Oracle OpenWorld 2016
Written by Angela Wells, this post originally appeared on the Oracle Applications Blog. Wells is Senior Director of Outbound Product Management for Oracle...
Best Practices
Measuring Your Social Campaigns: 3 Keys to Success
Key Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM...
Best Practices
Social Listening You Can Actually Use
Key Questions to Ask a Social Vendor is a blog series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM...
Infographics
Infographic: Mack Trucks' Social Success
Mack Trucks has experienced tremendous growth on social media. Read their story and check out their amazing numbers. An excerpt from the recent post "Mack...
Infographics
Infographic: Demystify the Social Customer Experience
Infographic provided by Krystal Rose Berry, CX Social Solutions Consultant at Oracle. You might remember a recent blog post called Stand Out by Adding Social...
Best Practices
Looking for a Social Platform that Scales? Start with the Right Questions.
Key Questions to Ask a Social Vendor is a series written by Whitney Durmick. Whitney has empowered hundreds of SRM customers to drive tangible business results...
Best Practices
How Not to Alienate Your Audience: 5 Tips for Building Trust Online
Today's post was written by Oracle Social Cloud's Amanda Byrne. We’ve all been there, searching online for a new something or other trying to determine which...
Best Practices
Be Warned: 80% of Social Content About Your Brand Could Be Going Undetected
Today's post is based on a recent Forbes article by Oracle's Laura Beckstead, Daniel Hayden and Curtis Schroeder. The old adage “Show & Tell” might have been...
Best Practices
4 Ways to Use Social Media for Product Launches
Today's blog is written by Krystal Rose Berry, CX Social Solutions Consultant at Oracle. Savvy marketers know that social for business means more than just...
Best Practices
Social Media’s Influence on Cloud Adoption & Innovation…and What’s Next for Technology
A Q&A with Oracle’s Reggie Bradford Oracle SVP Reggie Bradford was featured last week on Bloomberg TV talking about the pivot to cloud and Oracle’s path for...
Best Practices
Online Reviews: A Double-Edged Sword
Today's post is written by Rachel Miller, CX Solution Consultant for Oracle. Caveat Emptor With the exception of perishable goods, I buy most of my consumer...
Product News
We’re Increasing Our Instagram Capabilities
This post was written by Jazmine Duke, Principal Product Manager for Oracle Social Cloud. Two big pieces of news: 1. We are excited to announce we have...
Best Practices
Copy That Clicks: Boosting Engagement With Social Listening
This blog was written by Whitney Durmick, Product Marketing Manager for Oracle Social Cloud. If you create messaging without first planning how and where it...
Social Media Events
3 Key Takeaways From A Cannes Lions First Timer
This week's blog was written by Angela Wells, Oracle Social Cloud's Senior Director of Outbound Product Management. Someone should have warned me… Oh, not...
Social Media Events
Using Social Listening To Follow Cannes
When I described the thesis of this blog to my mom, Kate Donnelly Schneider, she said, “it doesn’t matter how much money you have, or who you know - using your...
Oracle Social Life
You Have To Read This Before Going To Cannes Lions
Sun, beach, French food… is there anything more spectacular than Cannes? If you’re lucky enough to go, here are some things you absolutely must see: Oracle...
Best Practices
Where's The (Social) ROI?
Today's blog was written by Greg Robinson. Since Greg manages presales for Oracle in North America, he's in a unique position to see what's happening on the...
Best Practices
How To Get The Most Bang For Your Buck On Social Media
Congratulations! You got a budget for social media marketing. Here’s how to get the most out of every penny - and ensure that next fiscal year, you’ll be able...
Best Practices
There is No ROI of Social Media If You Can’t Count the Money
Today's post was written by Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud. Ever since the early days of social media, talk of ROI has been...
Best Practices
Our Surprisingly Successful Experiment With Facebook Live
I was only half-serious when I added “National Pizza Party Day” to our editorial calendar. My train of thought was something like, “Hey! Pizza! And we could...
Best Practices
Incorporating Paid Media Into Your Social Strategy
Today's blog was written by Laura Beckstead, an Associate Sales Consultant for the Oracle Social Cloud. Have you ever noticed when you log into Facebook that an...
Thought Leaders
The Next Wave Is Coming...
Oracle SVP Reggie Bradford wrote this blog after his presentation at Engage: Prague last week. Check out his slides from that keynote speech. The Social Media...
Thought Leaders
#SocialTouchesEverything
This blog was written by Oracle's Greg Robinson. Since Greg manages presales for Oracle in North America, he’s in a unique position to see what’s happening...
Social Media Events
How To Create An Engaging Social Strategy For Conferences
We knew the Modern Customer Experience Conferences in Las Vegas were going to be busy. With roles to play across marketing, commerce, and customer service, our...
Social Media Events
3 Takeaways From The Watermark Conference
Today’s post was written by Sandy Yu, Customer Program Manager for Oracle Social Cloud. Last week, I attended the Watermark Conference in San Jose, CA. This...
Best Practices
Case Study: #WatchMeNeighNeigh
If you’re not a horse (or mint julep) enthusiast, tomorrow might not be special for you. NBC Sports has plans to change that. For the 2016 Kentucky Derby, NBC...
Oracle Social Life
3 Things We Learned At The Modern CX Conferences
Oracle's Modern Customer Experience Conferences were held in Las Vegas last week. It's essentially four conferences in one: Modern Service Experience, Modern...
Social Media Events
Highlights from Social Media Marketing World, Day Two
For social media marketers who aren’t able to attend Social Media Marketing World, here’s a highlight of the major sessions from Tuesday. In case you missed it,...
Social Media Events
Recap of Social Media Marketing World - Day One
For social media marketers who aren’t able to attend Social Media Marketing World, here’s a highlight of the major sessions from Monday. Keep in mind, it’s...
Oracle Social Life
This Week In Social: April 11 - April 15
We get it - you’re a busy social media marketer. When you’re not responding to emails, creating content, or having a life outside of work, it’s impossible to...
Best Practices
You Asked, They Answered: How Southwest Airlines Does Social Customer Service
At South by Southwest, we held a session called, "Is Twitter The New Customer Call Center?" where we discussed how major brands provide customer service on...
Social + Customer Service
Stand Out By Adding Social To The Customer Experience
In a blue ocean of competitors, new products, and informed consumers, brands struggle to stand out. So how does a brand stay on top of customers’ minds, build...
Oracle Social Life
This Week In Social: April 4 - April 8, 2016
We get it - you’re a busy social media marketer. When you’re not responding to emails, creating content, or having a life outside of work, it’s impossible to...
Thought Leaders
10 Years Later: Catching Up With Former Vitrue CEO Reggie Bradford
Ten years ago, Vitrue, the company that would become the cornerstone of Oracle’s Social Cloud, was created. Vitrue was ahead of its time. Led by Reggie...
Best Practices
Part 3: Common Social Listening Mistakes (You're Probably Making)
Common Listening Mistakes You’re Probably Making is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers...
Best Practices
Part 2: Common Social Listening Mistakes (You're Probably Making)
Common Listening Mistakes You’re Probably Making is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers...
Oracle Social Life
This Week In Social: March 28 - April 1, 2016
We get it - you’re a busy social media marketer. When you’re not responding to emails, creating content, or having a life outside of work, it’s impossible to...
Best Practices
Common Social Listening Mistakes (You’re Probably Making)
Common Listening Mistakes (You’re Probably Making) is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM...
Infographics
INFOGRAPHIC: How To Listen To Millennials on Social Media
Earlier this week, we discussed why social listening is critical to reaching millennials. Here are some numbers behind the story:
Best Practices
How Social Listening Will Help You Reach Millennials
This blog was written by Oracle's Krystal Rose. As a social consultant, Krystal leverages her marketing experience to provide social media consultation for...
Social Media Events
Monday at SXSW: Secret Sauces and Customer Call Centers
For social media marketers who weren’t able to attend South by Southwest (SXSW), here’s a highlight of the major sessions on Monday. Keep in mind, it’s...
Social Media Events
Sunday at SXSW: Profiting from Live Streaming, Honing Leadership Skills, and Building Brand Ambassadors
For social media marketers who weren’t able to attend South by Southwest (SXSW), here’s a highlight of the major sessions on Sunday. Keep in mind, it’s...
Social Media Events
SXSW Saturday: User Generated Content, Data Marketing and Comic Sans
For social media marketers who weren’t able to attend South by Southwest (SXSW), here’s a highlight of the major sessions on Saturday. Keep in mind, it’s...
Social Media Events
SXSW Day 1: President Obama’s Recruitment Mission (and @GaryVee)
President Obama opened the first official day of South by Southwest (SXSW) with a plea for civic engagement. “This group is primed to make a difference,” he...
Social Media Events
You Have to See These Sessions at SXSW
It’s so close you can smell the barbecue… South by Southwest (SXSW), the best conference/party/networking event in Texas. If you’re a social media marketer,...
Infographics
The Case For Social Customer Service
A few days ago, the security line at the Atlanta Airport was about 45 minutes long. My flight was going to start boarding in 45 minutes. Out of options and...