I was recently tasked with learning about a B2B strategy called account-based marketing, otherwise known as ABM. If you do a quick Google search of the term,...
Read moreThanksgiving is often a reflective time of year. Many take vacations, visit family and friends, stuff their faces silly with food... and hopefully take a moment...
Read moreMarketing via social has its own set of unique advantages and disadvantages. Add AI technology to the mix and companies experience another layer of difficulty....
Read moreWe all know not EVERY holiday digital campaign is successful. Remember when Kmart announced they would be open on Thanksgiving and Black Friday? Social media...
Read moreWhich country uses Facebook 6.5 BILLION times each month? Read on to discover some interesting (and surprising!) stats that eMarketer published from their...
Read moreToday's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. Last week, I had the honor of...
Read moreToday's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. With offices in more than 80...
Read moreLast week, we discussed how chatbots are revolutionizing the digital experience with Rebecca Clyde, Co-Founder of Botco.ai and digital agency Ideas Collide. I'm...
Read moreAI technology is thriving and only getting smarter. And as machines continue to advance at a rapid pace, the case for utilizing chatbots as part of a brand's...
Read moreToday's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. Forrester recently released a new...
Read moreToday's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. As I was enjoying my morning coffee...
Read moreWe all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. We have...
Read moreAre you sick of seeing the same perfect looking, beach stock photo along with an ad about why you should be there? Marc Babin, Social Media Manager of The...
Read moreToday's blog was written by Sally-Anne Kaminski, Manager of Global Social Media Strategy at Zebra Technologies Corporation. Google the phrase "social media...
Read moreDigital Agency Ideas Collide nails it when providing data-driven marketing solutions to their clients, using a powerful dose of “creativity and imagination that...
Read moreLast week’s blog highlighted Maren Williams and Michael Grunseth, two brilliant Content Marketers from Oracle Data Cloud, who revealed that producing great...
Read moreA day in the life at Oracle can manifest in a million different ways, but today we are going to focus on the lives of two content marketing gurus, Maren...
Read moreOnly read this post if you want to generate more revenue on social – find new product ideas, leverage influencers to really drive sales, and find new ways to...
Read moreHave you heard the saying, "Most people do not listen with the intent to understand; they listen with the intent to reply?" Listening, as in truly...
Read moreLast week at Modern Service Experience, we held a session called, "Digital Delight: Answering the ‘Call’ for Social Customer Care” where we discussed how major...
Read moreDo you want to be a part of the next wave of customer experience innovation? Come join Oracle Social Cloud in Las Vegas for Oracle's Modern CX conference, where...
Read moreSet against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event. Thousands of ...
Read moreWritten by guest author Samantha Liu, Principal Outbound Product Manager, Oracle Social Cloud: If you’ve ever tried to define a global social media...
Read moreThis blog post was written by guest author Lisa Black, Senior Manager of Product Management for Oracle. “Kaizen” is a Japanese word meaning continuous...
Read moreToday's post comes from guest contributor Vivek Sonkhla, Principal Product Manager for Oracle Social, who highlights the latest social analytics trends and...
Read moreThis article was written by Lisa Black, an Oracle Social Cloud Product Management leader. Oracle Social Cloud continues to release exciting new enhancements!...
Read moreOracle Social interviewed Lisa Black, Senior Manager of Product Management for Oracle (and newly minted college basketball fan) to learn how being a good...
Read moreSouth by Southwest is an expansive event. For a few dewy spring weeks since 1987, the festival that celebrates film, music and technology takes over Austin,...
Read moreMere days remain before hordes of tech’s best and brightest converge upon the streets of Austin, Texas to participate in the ideation mecca that is South By...
Read moreToday's blog was written by Greg Robinson. Since Greg manages presales for Oracle in North America, he's in a unique position to see what's happening on the...
Read moreSay what you will about Millennials, but they boast the digital savvy and purchasing power that should attract the attention of social marketers. Here's what...
Read moreJim Cahill is an expert among experts. Emerson Automation Solutions' Chief Blogger leads a team that manages a network of engineering, manufacturing and...
Read moreSocial listening is quite possibly the best way to understand and engage with your audience. But with billions of messages created every day on millions of...
Read moreNot every social team is able to measure ROI by actual human lives saved, but that’s exactly what the San Francisco Fire Department does with their surf safety ...
Read moreThanks to countless thinkpieces, we know what to expect for social marketing in 2017—and the outlook glows with tech-savvy visions of bots and big data...
Read moreThis post was originally published on November 10th, 2016. We are thrilled to announce that every Oracle Social Cloud customer with access to Engage can now...
Read moreWelcome back to the final blog series on social service issues! Of course, if you want to get the most comprehensive and complete view of how to solve social...
Read moreAs 2016 draws to a close, we face an inevitable onslaught of social media predictions for the upcoming year. So let's take this opportunity to reflect, once...
Read moreThank you for returning to this blog series on social service issues! To start off, I think it is best to note right from the start that I am an Oracle...
Read moreExpectations - a word dreaded by many, no matter the topic. Why does "expectation" strike fear in our minds? They are prone to swift and sudden changes,...
Read moreIf you frequent business events, you've probably noticed an increase of digitally displayed social media chatter. These command centers often capture social...
Read moreThanksgiving is a day for family, football and food comas. It's a day off we can use to reflect - why did I eat that third slice of pie?! - and remember the...
Read moreLast week, I flew to Chicago for CMS Wire's DX Summit, but my digital experience immersion training began before the event even kicked off. As I checked my...
Read moreFrom guest author and Product Strategy Manager Sandy Yu: developing a rapport across virtual teams requires thinking outside the cube. As more companies collide...
Read moreWe are thrilled to announce that as of November 9th, every Oracle Social Cloud customer with access to Engage will be able to leverage a brand new engagement...
Read moreFrom: Wes Barnes, Senior Product Manager of Oracle Social Cloud I had the privilege of attending the Pivot Conference in New York City this past week. I met and...
Read moreWelcome back! After reading the first post of this blog series on how to convince stakeholders that social service is essential, you are ready for the next...
Read moreMake no mistake, the Oracle crew shows up for Halloween. We may not agree on everything (the jury is still out on the merits of candy corn), but teams around...
Read more5 Social Customer Service Issues (and How to Solve Them!) Your phone is ringing. It's a number you don't recognize, so you let it roll to voicemail. A minute...
Read moreKey Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM...
Read moreKey Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of SRM...
Read moreKey Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of...
Read moreHad to miss OpenWorld this year? Even if you were in attendance, there were so many great sessions it was impossible to make it to every one! This year was all...
Read moreMissing OpenWorld this year? Our Social Recap has you covered. The central theme from the first half of Social Cloud at #OOW16 is Social Customer Service. A few...
Read moreWritten by Angela Wells, this post originally appeared on the Oracle Applications Blog. Wells is Senior Director of Outbound Product Management for Oracle...
Read moreKey Questions to Ask a Social Vendor is a series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of...
Read moreKey Questions to Ask a Social Vendor is a blog series written by Social Cloud Product Marketing Manager Whitney Durmick. Whitney has empowered hundreds of...
Read moreMack Trucks has experienced tremendous growth on social media. Read their story and check out their amazing numbers. An excerpt from the recent post "Mack Truck...
Read moreInfographic provided by Krystal Rose Berry, CX Social Solutions Consultant at Oracle. You might remember a recent blog post called Stand Out by Adding Social to...
Read moreKey Questions to Ask a Social Vendor is a series written by Whitney Durmick. Whitney has empowered hundreds of SRM customers to drive tangible business results...
Read moreToday's post was written by Oracle Social Cloud's Amanda Byrne. We’ve all been there, searching online for a new something or other trying to determine which...
Read moreToday's post is based on a recent Forbes article by Oracle's Laura Beckstead, Daniel Hayden and Curtis Schroeder. The old adage “Show & Tell” might have been...
Read moreToday's blog is written by Krystal Rose Berry, CX Social Solutions Consultant at Oracle. Savvy marketers know that social for business means more than just...
Read moreA Q&A with Oracle’s Reggie Bradford Oracle SVP Reggie Bradford was featured last week on Bloomberg TV talking about the pivot to cloud and Oracle’s path for...
Read moreToday's post is written by Rachel Miller, CX Solution Consultant for Oracle. Caveat Emptor With the exception of perishable goods, I buy most of my consumer...
Read moreThis post was written by Jazmine Duke, Principal Product Manager for Oracle Social Cloud. Two big pieces of news: 1. We are excited to announce we have...
Read moreThis blog was written by Whitney Durmick, Product Marketing Manager for Oracle Social Cloud. If you create messaging without first planning how and where it will...
Read moreThis week's blog was written by Angela Wells, Oracle Social Cloud's Senior Director of Outbound Product Management. Someone should have warned me… Oh, not about...
Read moreWhen I described the thesis of this blog to my mom, Kate Donnelly Schneider, she said, “it doesn’t matter how much money you have, or who you know - using...
Read moreSun, beach, French food… is there anything more spectacular than Cannes? If you’re lucky enough to go, here are some things you absolutely must see: Oracle...
Read moreToday's blog was written by Greg Robinson. Since Greg manages presales for Oracle in North America, he's in a unique position to see what's happening on the...
Read moreCongratulations! You got a budget for social media marketing. Here’s how to get the most out of every penny - and ensure that next fiscal year, you’ll be able...
Read moreToday's post was written by Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud. Ever since the early days of social media, talk of ROI has been...
Read moreI was only half-serious when I added “National Pizza Party Day” to our editorial calendar. My train of thought was something like, “Hey! Pizza! And we...
Read moreToday's blog was written by Laura Beckstead, an Associate Sales Consultant for the Oracle Social Cloud. Have you ever noticed when you log into Facebook that an...
Read moreOracle SVP Reggie Bradford wrote this blog after his presentation at Engage: Prague last week. Check out his slides from that keynote speech. The Social Media...
Read moreThis blog was written by Oracle's Greg Robinson. Since Greg manages presales for Oracle in North America, he’s in a unique position to see what’s...
Read moreWe knew the Modern Customer Experience Conferences in Las Vegas were going to be busy. With roles to play across marketing, commerce, and customer service, our...
Read moreToday’s post was written by Sandy Yu, Customer Program Manager for Oracle Social Cloud. Last week, I attended the Watermark Conference in San Jose, CA. This...
Read moreIf you’re not a horse (or mint julep) enthusiast, tomorrow might not be special for you. NBC Sports has plans to change that. For the 2016 Kentucky Derby, NBC...
Read moreOracle's Modern Customer Experience Conferences were held in Las Vegas last week. It's essentially four conferences in one: Modern Service Experience, Modern...
Read moreFor social media marketers who aren’t able to attend Social Media Marketing World, here’s a highlight of the major sessions from Tuesday. In case you missed it,...
Read moreFor social media marketers who aren’t able to attend Social Media Marketing World, here’s a highlight of the major sessions from Monday. Keep in mind, it’s...
Read moreWe get it - you’re a busy social media marketer. When you’re not responding to emails, creating content, or having a life outside of work, it’s impossible to...
Read moreAt South by Southwest, we held a session called, "Is Twitter The New Customer Call Center?" where we discussed how major brands provide customer service on...
Read moreIn a blue ocean of competitors, new products, and informed consumers, brands struggle to stand out. So how does a brand stay on top of customers’ minds, build...
Read moreWe get it - you’re a busy social media marketer. When you’re not responding to emails, creating content, or having a life outside of work, it’s impossible to...
Read moreTen years ago, Vitrue, the company that would become the cornerstone of Oracle’s Social Cloud, was created. Vitrue was ahead of its time. Led by Reggie Bradford,...
Read moreCommon Listening Mistakes You’re Probably Making is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers...
Read moreCommon Listening Mistakes You’re Probably Making is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of SRM customers...
Read moreWe get it - you’re a busy social media marketer. When you’re not responding to emails, creating content, or having a life outside of work, it’s impossible to...
Read moreCommon Listening Mistakes (You’re Probably Making) is a blog series written by guest contributor Whitney Durmick. Whitney has empowered hundreds of...
Read moreEarlier this week, we discussed why social listening is critical to reaching millennials. Here are some numbers behind the story:
Read moreThis blog was written by Oracle's Krystal Rose. As a social consultant, Krystal leverages her marketing experience to provide social media consultation...
Read moreFor social media marketers who weren’t able to attend South by Southwest (SXSW), here’s a highlight of the major sessions on Monday. Keep in mind, it’s...
Read moreFor social media marketers who weren’t able to attend South by Southwest (SXSW), here’s a highlight of the major sessions on Sunday. Keep in mind, it’s...
Read moreFor social media marketers who weren’t able to attend South by Southwest (SXSW), here’s a highlight of the major sessions on Saturday. Keep in mind, it’s...
Read morePresident Obama opened the first official day of South by Southwest (SXSW) with a plea for civic engagement. “This group is primed to make a difference,” he...
Read moreIt’s so close you can smell the barbecue… South by Southwest (SXSW), the best conference/party/networking event in Texas. If you’re a social media marketer,...
Read moreA few days ago, the security line at the Atlanta Airport was about 45 minutes long. My flight was going to start boarding in 45 minutes. Out of options and...
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