The Advantages of Using Twitter in Product Marketing

Here is a great presentation by Aarti Bhatnagar on why and how Oracle Corporation is incorporating Twitter in its Social Media Marketing efforts. Table of Contents 0:00 Introduction by Aarti Bhatnagar 0:09 What is Microblogging? 0:32 Introducing Twitter 0:57 How Companies Use Twitter 1:10 Connecting Companies with Their Customers 1:25 Twitter Posts - Keep it Short but Interesting 1:44 Twitter Optimizes the Power of Media Channels 2:07 Twitter and Bit.ly Go Hand-In-Hand 2:32 Automatically Sync to Various Social Media Networks 3:04 Success Story - OracleCRM Gets is Right 3:52 How to Use Twitter - Create an Account 3:57 How to Use Twitter - Personalize Your Page 4:14 How to Use Twitter - Tweet 4:29 How to Use Twitter - Create a Network 4:49 How to Use Twitter - Understand the Lingo: @username 5:47 How to Use Twitter - Understand the Lingo: Following 6:00 How to Use Twitter - Understand the Lingo: Tweet 6:21 How to Use Twitter - Understand the Lingo: Trending Topics 6:43 How to Use Twitter - Understand the Lingo: RT or Retweet 7:16 How to Use Twitter - Understand the Lingo: Hashtag (#)
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