The Advantages of Using Facebook in Product Marketing

Here is a great presentation by Nandini Dasarathy of why and how Oracle Corporation is incorporating Facebook in its Social Media Marketing efforts. Table of Contents 0:00 Introduction by Nandini Dasarathy 0:14 Advantages of Social Networking 0:33 Why Facebook? 0:45 Brand Awareness on Facebook 0:59 Connecting to Internal and External Audienences 1:14 How to Create a Facebook Fan Page 2:02 Making your Facebook Page Interactive 2:32 Promote Your Page! 2:50 Link your Readers to Twitter, Links, and Blogs 3:06 Take Advantage of the Thumbnail Feature 3:22 Groups vs. Fan Pages 3:52 Why Fan Pages Are Better for Social Media Marketing 4:09 Conclusion- The Advantages of Social Networking
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