Welcome to the Social CRM Blog!
By Tara Roberts on Jul 02, 2008
Welcome to our blog! We are the Social CRM team. We are responsible for delivering user-focused productivity applications that leverage the collective intelligence of the broader user community. These loosely coupled, SaaS enabled, social applications are designed to work the way people naturally do their work.
Through this blog we’ll discuss things that we know and feel passionately about like sales, end user experience, social networking, technology, web 2.0/enterprise 2.0, and CRM. The mission for our blog is to share information that will help make everyone (especially our target users like sales people) more productive. We hope to get your thoughts on what is important to you, what you like about our blog and products, and where we need to improve. And through our discussions, we hope to deliver with you products that meet your needs.
Let me tell you a little bit about how we got started. It was March 22, 2007 when I sat down with Anthony Lye for lunch to discuss his vision for a new kind of enterprise application. I had just returned to work from maternity leave and heard that Anthony had rejoined Oracle only a couple of days earlier. Immediately after we sat down in the Oracle 300 cafeteria, Anthony began to describe his vision to develop and deliver consumable social applications. Anthony explained that these applications will be driven by users, chosen by users, collaborative and social by design, built on standards, enable collaboration of relevant services, and promote user driven innovation. His vision was to deliver loosely coupled applications that do not require expensive upgrades and serve a specific need to help increase user productivity. What he said made so much sense. So when he asked if I wanted to build these applications at the end of our lunch conversation, little did I know what a wonderful and demanding ride this would be.
I have the good fortune of working with people who are committed to our mission – developing applications that really matter to the users and that help them be more productive. Here is a brief introduction to our product management team:
Tara Roberts leads the product management team for Social CRM
John Kim manages Oracle Sales Prospector
Arnie Espos manages Oracle Sales Campaigns
Alicia Wu manages Oracle Sales Library
Francisco Casas leads cross application functions like social networking, integrations, etc.
Richard Sands manages Sales.com development and other cross application functions
Bob Taylor is responsible for end user experience
Ching Lee assists with critical areas and facilitates cross team communications
We hope that this blog will introduce us to many of you…and give us a chance to meet via this blog and in person. This blog will serve as a way to share what we find interesting that hopefully you will find relevant. The opinions that are expressed on this blog are of the individuals expressing them and not necessarily of the broader Oracle community.
We are a small team dedicated to making a difference by developing applications that really matter to the users who are using them. Let us know what matters to you.