Welcome to the Social CRM Blog!

Welcome to our blog! We are the Social CRM team. We are responsible for delivering user-focused productivity applications that leverage the collective intelligence of the broader user community. These loosely coupled, SaaS enabled, social applications are designed to work the way people naturally do their work.

Through this blog we’ll discuss things that we know and feel passionately about like sales, end user experience, social networking, technology, web 2.0/enterprise 2.0, and CRM. The mission for our blog is to share information that will help make everyone (especially our target users like sales people) more productive. We hope to get your thoughts on what is important to you, what you like about our blog and products, and where we need to improve. And through our discussions, we hope to deliver with you products that meet your needs.

Let me tell you a little bit about how we got started. It was March 22, 2007 when I sat down with Anthony Lye for lunch to discuss his vision for a new kind of enterprise application. I had just returned to work from maternity leave and heard that Anthony had rejoined Oracle only a couple of days earlier. Immediately after we sat down in the Oracle 300 cafeteria, Anthony began to describe his vision to develop and deliver consumable social applications. Anthony explained that these applications will be driven by users, chosen by users, collaborative and social by design, built on standards, enable collaboration of relevant services, and promote user driven innovation. His vision was to deliver loosely coupled applications that do not require expensive upgrades and serve a specific need to help increase user productivity. What he said made so much sense. So when he asked if I wanted to build these applications at the end of our lunch conversation, little did I know what a wonderful and demanding ride this would be.

I have the good fortune of working with people who are committed to our mission – developing applications that really matter to the users and that help them be more productive. Here is a brief introduction to our product management team:

Tara-Roberts.jpg Tara Roberts leads the product management team for Social CRM
John-Kim.jpg John Kim manages Oracle Sales Prospector
Arnie-Espos.jpg Arnie Espos manages Oracle Sales Campaigns
Alicia-Wu.jpg Alicia Wu manages Oracle Sales Library
Francisco-Casas.jpg Francisco Casas leads cross application functions like social networking, integrations, etc.
Richard-blog-picture.jpg Richard Sands manages Sales.com development and other cross application functions
Bob-Taylor.jpg Bob Taylor is responsible for end user experience
ching-lee.jpg Ching Lee assists with critical areas and facilitates cross team communications


We hope that this blog will introduce us to many of you…and give us a chance to meet via this blog and in person. This blog will serve as a way to share what we find interesting that hopefully you will find relevant. The opinions that are expressed on this blog are of the individuals expressing them and not necessarily of the broader Oracle community.

We are a small team dedicated to making a difference by developing applications that really matter to the users who are using them. Let us know what matters to you.

Comments:

Hi This is a cool step by you guys at Oracle. CRM that's bent towards online social media could make it a great tool for the really small businesses that can use all the exposure that they could get. I guess geo-targeting and such customizations will make this product a really interesting one.

Posted by Piyush Bakshi on July 03, 2008 at 01:42 AM PDT #

Thanks for your comment. Let us know what you would like to see in these products. I would like to hear more about what kinds of problems you would like to solve and how you foresee geo-targeting applied in these applications.

Posted by Tara Roberts on July 03, 2008 at 04:26 AM PDT #

I am interested in finding more information on CRM. Where can I get more information? I have a lot of ideas on producing company correspondence and would like to know what is up and coming. What Can I see and where can I look for upcoming information in this area?

Posted by Susan G. Stucka on July 03, 2008 at 02:45 PM PDT #

We will be launching a site, www.sales.com, shortly. We hope to make information that would be helpful to sales people available on www.sales.com. From this site, users will be able to access our products and related information. We will have links to discussion forums and discussion groups to exchange ideas and information. I hope that you will join the conversation. I definitely would like to hear about your ideas and what is important to you.

Posted by Tara Roberts on July 04, 2008 at 03:18 AM PDT #

Very exciting to see Oracle jumping head first into "social CRM". I think it's a natural fit -- all customer interactions are social. We believe that the convergence of social media and enterprise applications is already underway. We refer to this broader phenomenon as "socialprise" (http://blog.insideview.com/2008/07/10/socialprise-0-to-22500-in-three-months/) Given InsideView's target audience (sales and marketing professionals) CRM/SFA is the first category of enterprise applications that we are attempting to address, in this case with a product called SalesView. I look forward to seeing the ideas and discussions on social CRM within Oracle and in the broader community with the likes of Paul Greenberg, Doc Searls, etc. Thanks for leading the charge!

Posted by Marc Perramond on July 21, 2008 at 03:24 AM PDT #

I think the development of Social CRM will also benefit a behemoth like Oracle by throwing open many partnership opportunities with small but extremely competitive niche vendors of collaborative applications. Of course, it will also help Oracle in its drive towards promoting its SaaS products.

Posted by neophyteblogger on July 28, 2008 at 02:43 PM PDT #

CRM influencer Brent Leary did a great post today on socialprise and social CRM that includes a shout-out to Oracle's social CRM blog! Here is Brent's post... http://crm2.typepad.com/brents_blog/2008/07/social-crm-and.html

Posted by Marc Perramond on July 30, 2008 at 04:07 AM PDT #

Marc, Thanks for your posts. I read Brent's blogs and was happy to see his reference to Oracle's Social CRM blog. As Brent mentioned in his previous blogs, Social CRM is about joining the ongoing conversations in which customers and prospects are already engaged. These conversations can be more meaningful with insight provided by greater visibility and understanding of the data. And making this data easy to consume is key to bringing value to the end user. It sounds like we share the same philosophy. Regards, Tara

Posted by Tara Roberts on August 01, 2008 at 09:15 AM PDT #

Hello everybody, am new to this site and would like to know more about oracle CRM and please help me and i know microsoft crm and really shift in to oracle crm

Posted by sudheer on September 28, 2008 at 03:08 AM PDT #

Thanks for your posts. I read Brent's blogs and was happy to see his reference to Oracle's Social CRM blog. As Brent mentioned in his previous blogs, Social CRM is about joining the ongoing conversations in which customers and prospects are already engaged. These conversations can be more meaningful with insight provided by greater visibility and understanding of the data. And making this data easy to consume is key to bringing value to the end user. It sounds like we share the same philosophy. regards, sundaram

Posted by sundaram on December 26, 2008 at 05:19 PM PST #

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. Sarah http://www.craigslistdecoded.info

Posted by Sarah on February 17, 2009 at 07:55 PM PST #

I read Brent's blogs and was happy to see his reference to Oracle's Social CRM blog.CRM that's bent towards online social media could make it a great tool for the really small businesses that can use all the exposure that they could get.

Posted by karina alexander on October 12, 2009 at 05:46 PM PDT #

Hi I have seen the demo of Oracle Social CRM. Is this not more of Enterprise 2.0 (collaboration , forums , predictive analytics) rather than "Social CRM " in the true sense? Does Oracle have plans to integrate its internal collaborative tool with the external world to allow intelligent analysis and decisions based on conversations on social networks ? One should be able to capture leads or create Service Requests in CRM system based on posts by customers in social networks .

Posted by Khanchana on July 12, 2010 at 04:48 PM PDT #

Khanchana, Come and check us out at Oracle Open World to hear what we are doing to bring social conversations inside CRM. Sessions: - Social CRM Applications: Strategy Overview and Roadmap - Social CRM Deep Dive: Social Capabilities in Oracle CRM Demo Pod: Oracle's Social CRM Regards, Tara

Posted by Tara Roberts on July 15, 2010 at 05:31 AM PDT #

I feel really happy after I discovered this blog!

Posted by Coletta Chalupsky on November 30, 2010 at 03:59 AM PST #

This is getting a bit more interesting after reading again, but I'm not quite sure that this is what I'm looking for. But thanks mate!

Posted by Sherice Vasilauskas on December 29, 2010 at 10:34 PM PST #

I'll gear this article to two of my sites. I'll think everyone else will enjoy this :).

Posted by Fran Kubly on December 31, 2010 at 06:33 PM PST #

I like the journalism relevancy of your website and it will a sweet decent work of presenting the info.

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Getting a good idea about this . Maybe this would work for me. Thanks!

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I already know that, but you made some good points with this.

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