Let's Get Social at Oracle Open World 2010
By Tara Roberts on Sep 07, 2010
Come and check out these sessions highlighting innovations in Social CRM at Oracle Open World 2010.
S317661: General Session - CRM: A Year on the Leading Edge
Monday, September 20th | 3:30 p.m. - 4:30 p.m. | Moscone West, Room 3002/3004
The companies that attract and keep the most customers most always win the war, but what's less clear is the single most effective path to victory. In the past year, Oracle has conducted extensive research and spent hundreds of hours with organizations spanning 22 industries in order to define the newest CRM best practices. Attend this CRM general session with Anthony Lye to learn about the top five innovations that enable companies of all types and sizes to gain a competitive edge. Lye and his team also demonstrate how Oracle's newest CRM capabilities bring these innovations to life.
S317687: Social CRM Applications: Strategy Overview and Roadmap
Monday, September 20th | 2:00 p.m. - 3:00 p.m. | Moscone West, Room 3006
Changing customer expectations and challenging economic environments mean that it is more important than ever to have insight into what your customers want. Increase customer intelligence in your organization by extending CRM strategies into business communities. This session provides an overview of the overall social strategy for Oracle CRM and highlights the product roadmap for Oracle's Social CRM applications.
S317688: Deep Dive: Social Capabilities in Oracle CRM
Thursday, September 23rd | 1:30 p.m. - 2:30 p.m. | Moscone West, Room 3007
To retain customers in this era of the social customer, your organization needs to engage in more-valuable activities to strengthen customer relationships. This session showcases the social capabilities in Oracle CRM that enable your organization to build lasting customer relationships, improve business outcomes, and facilitate secure community collaboration. Learn about exciting new social capabilities, and see demonstrations of social features in Oracle CRM.