The overall positioning of Blockchain, and the connection between Blockchain and IoT
In the consumer markets industries today, connected consumers are expecting a seamless, personalized and transparent shopping experience. Retailers and brand manufacturers alike have little choice but to respond, unless they want to be left behind. One key technology being discussed at length in this equation is blockchain. I sat down with Prasen Palvankar, the Senior Director of Product Management for IoT Applications Cloud & Blockchain Applications Cloud, to get his perspective on what he is seeing.
Q. Let me start with the obvious question around blockchain - the technology is arguably over-hyped, with many people looking at this technology, much like a silver bullet. What is your perspective?
This is true, at least in the enterprise blockchain area, a lot of people are looking for a problem to solve using blockchain rather than looking at how existing solutions can be enhanced using blockchain or how previously unaddressed issues could be addressed with the help of blockchain. Frequently, blockchain is being viewed as just a secure, distributed data store. The core value prop of enabling trust without the need for a central authority is not being considered. Read the complete article here.
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