Thursday Apr 17, 2014

Social BPM: Finding the business value behind the buzzword

There is a debate over the meaning of the term "social BPM," as well as its role in the enterprise. Some say it is simply a new feature in vendor offerings. Others claim it is a business strategy, bringing people into more efficient conversation while consolidating social data for future analysis. As with any new buzzword, CIOs and architects will have to cut through the hype in order to determine whether or not social BPM -- and its accompanying technology suites -- really coincides with their business strategy.
There is real value to be gained from pairing social technologies with business process management, but only once the abstraction of "social BPM" is grounded in some concrete examples. Social tools can be used to organize and consolidate previously unstructured collaboration methods, such as instant messages. This framework for social collaboration can enhance both customer relationships and internal decision-making, according to BPM experts Malcolm Ross and Ajay Khanna. They bring the term "social BPM" into sharper focus and explain the business problems that might benefit from social solutions.

Social BPM by example

Social BPM is best defined through real-world scenarios. Take Amazon. When buyers shop on its website, their decisions are often influenced by product reviews, said Ross, product marketing vice president for Appian Software, a developer of business management tools. To him, social BPM is an opportunity for the enterprise to take advantage of the same resources that social provides the consumer market. "I don't think it's that great a leap to see that the same commentary can also enhance our decisioning inside the enterprise," he said. Read the complete article here.


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Tuesday Nov 26, 2013

Business Process Management + Social + Mobile = Recipe for Effective Customer Experience by Ajay Khanna Edit | Quick Edit | Trash | View

Most organizations know why customer experience is so important, but many companies still fail to deliver.

CXM,Business Process Management, Social, Mobile - Recipe for Effective Customer ExperienceInconsistent Customer Experiences Drive Customers Away

Not longer than a month ago, I wanted to order a mobile phone for a family member in Michigan. I was in San Jose, the high-tech capital, so I went online to the company’s website and placed the order. The phone was to be delivered to the Michigan address with an Ann Arbor area code within three days, but it didn't happen.
On the fourth day, I called the company’s support center to check the status and was told that since I had ordered via the website, I needed to wait a week for the order to get into the call center system. I waited a few more days and called back. A seemingly helpful call center agent was able to locate my order and duly informed me that the order had been canceled because the billing zip code on my credit card didn’t match the area code for the new phone number! It wasn't until I made time to visit a kiosk at the local mall that I was able to get everything resolved.

This type of service (or lack thereof) does not sit well with customers today. Customers have a choice and a voice, and the voice is amplified many folds with social media. What today’s consumers demand (or what I would have liked) is an experience that is consistent across all channels, contextual to their needs and adaptable to their situation.

Customers use multiple channels to interact with a company throughout their relationship with the company. They expect a consistent experience, no matter which interaction channel they choose. Customers don’t want to repeat the information they’ve already provided, and require companies to recall their preferences, and offer relevant products and services.

Business Process Management + Social + Mobile = Engaged Customers

Because so many customer experiences are linked to underlying business processes, Business Process Management technology is very well suited to help improve engagement with customers through different lifecycles, whether it is customer sales, support or provisioning. Combine (and integrate) that with the advantages of social and mobile and you can extend the value that was not possible in the past. Read the full article here.

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