Of course many readers, technologists and businesses are
acutely aware of the value prop of the cloud but what about the rest of
the "majority" of people who don't? If you do a search on this topic,
you will mostly get links to marketing materials that are fairly high
level and full of the usual buzzwords with more links to lengthy case
studies. As a business technology enabler, there needs to be a simpler
message or elevator pitch that is easy to understand yet convincing. Ah,
the simplicity or less is more approach rears it’s beautiful head once again. Below are some recipes to draw from for an elevator ride of any duration.
The Enterprise Cloud Reduces Business Outages Increasing Customer Satisfaction
simply and avoiding technical acronyms, can the business rely on
99.99+% availability from the cloud? Look no further than Netflix as an
example because yes the cloud is certainly up to the task.
Immediate Availability Gives You a Your Competitive Edge (for now)
in the day, Dell drove industry change by assembling computers on
demand reducing inventories and wrecking havoc on computer storefronts.
Well the cloud equivalent is to be able to go to the cloud store, answer
a few questions, enter your credit info and within 1 hour or less you
are up and running.
A Right Sized Business Reduces Time, Headaches and Cost
may wonder what this is? It takes many forms but to me you have to ask
does the business get what it paid for? No more shelf ware and
complicated upgrade processes. You need more capacity for certain
business cycles, zoom it’s there. You need more storage, of course that
is automated. You think Apple and other retailers have to turn on any
switches to increase capacity? Maybe they do now but they shouldn’t.
Business Friendly User Interfaces Decreases Time to Market
thinking mobile and that is certainly true but it is much more than
that. This is the type of disruptive technology that could put
technologists like me out of work. Non-technical end users must be able
to build and deploy apps that previously required a CS degree and many
years of experience. Consider how Smart Data cloud initiatives are
disrupting Big Data. Nate Silver, beware.
Build a Nimble Business by Thinking Small
cloud is all about modularity, extensibility and continuous release
cycles. A/B testing drives micro feature planning rendering the
traditional roadmap virtually useless. In a fully optimized environment,
features will show up before you even have a chance to request them.
Social tools will drive this change more than traditional communication
channels and you have to be on top of it because your competition sure
is. Read the complete article here.
SOA & BPM Partner Community
regular information on Oracle SOA Suite become a member in the SOA
& BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center.
Blog Twitter LinkedIn Facebook Wiki