place, any time: the old promise from the dotcom age has never been
more relevant. With the release of the iPhone, Apple set off a huge
amount of hype. Many people now have a laptop with broadband Internet
connection and/or WLAN or UMTS Internet access. Yet these devices are
still too large, too awkward, and take too long to boot up to be usable
at any time. On the other hand, almost everyone has a smartphone these
days, making them more mobile than ever in today's economy.
are enormously practical and are becoming more and more powerful. They
are generally very easy to operate, can be used almost anywhere, and the
mobile web is becoming both faster and cheaper. App stores are shooting
up everywhere and new functions can be installed with a single click.
As the saying has it: "There's an app for everything."
The use of
built-in sensors provides for entirely new possibilities such as Google
Maps integration, location-based services, augmented reality, etc.
Built-in cameras are becoming more and more powerful and are often used
as a second compact camera. Video telephony is becoming more common -
not just on Skype, now long-established, but also through Apple
Facetime. The speed of innovation is tremendous.
very high percentage of apps are games, followed by information systems
that are mainly of interest to private users. These information systems
are making increased use of the built-in functions on the mobile
device. For example, the system identifies my location via GPS and can
provide me with information via a personalized localization. Using the
integrated camera one can scan a barcode and run a price comparison
through the system. Previously unthinkable "Star Trek" technology is now
(almost) a reality. Soon we will have combined
tricorders/communicators/tablets in a single device.
More and more
companies are viewing mobile solutions as a means by which to
accelerate processes, incorporate external partners more easily into
processes, and lower their own process costs. We are already using
numerous examples for B2C services such as booking flights by cell
phone, tracking packages, and finding out delivery dates and opening
hours. To optimize these functions for your own company, creative ideas
are required: How can I increase customer loyalty? While B2C
applications are already spreading very rapidly and probably represent
the core business of all non-game apps, B2B is developing only slowly.
One of the central questions here is how additional services can be
offered to the business partner. According to Gartner, top growth areas
include location-based services, social networks, mobile search, mobile
commerce, mobile cash, context-aware services, object recognition,
mobile instant messaging, mobile e-mail, and mobile video. Read the complete article here.
The articles are and will be published at OTN and the Service Technology Magazine.
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