Starting in the 1990’s it became standard operating procedure in all large and even mid-sized companies to use an ERP system such as Oracle E-Business Suite to manage business processes like Order Management, Accounting System or Supply Chain Management, along with the complete sales and revenue cycle from quote-to-order and order-to-cash.
However, as recently as only a half-decade ago, those same companies either ran CRM systems completely independently of those ERP solutions or they scarified high quality CRM functionally for a CRM alternative that was “good enough” but integrated easily with Oracle.
However, this began to change at the beginning of the second decade of the 21st century, as companies began dropping their legacy systems and opting to move to SaaS-based CRM solutions such as SalesForce.com. The attraction of solutions such as Salesforce.com is twofold: first, they offer best of breed functionality; second, the SaaS model makes them very attractive from a total cost of ownership perspective.
However, the downside that Oracle users face when they adopted a SaaS solution such as SalesForce.com was that it didn’t integrate with Oracle E-Business Suite. And this creates problems such as data silos, data scattering, data quality issues and other major inefficiencies related to business process execution. Maintaining your data also becomes a challenge, as data captured across your system must be duplicated to SalesForce.
To overcome these issues and take full advantage of Oracle EBS and SalesForce.com organizations need to achieve a seamless information flow between the two: they need to integrate them. This much has long been obvious. Read the complete article here.
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